Technology has transformed the way consumers make purchasing decisions. Customers are more informed with more resources available influencing the purchasing decisions they make. Customers are also now making purchasing decisions on the go.

1. Are You Getting the Most Out of Your
Affiliates?
By Lorél Marketing Group

2. • Affiliate Marketing in an excellent, cost-effective way for a
brand to increase their market coverage.
• Many organizations use an affiliate marketing model to sell
their products.
• Affiliate marketing is an excellent way for a brand to cost-
effectively increase their market coverage.
• However it can become complicated to track a program’s
effectiveness, especially with the many affiliates sites and
affiliate arrangements.
• Lorél Marketing Group has provided you with some best
practices for tracking your affiliate-generated traffic.

3. The four key stakeholders in a typical
affiliate marketing ecology
1. The Retailer, who is the merchant that is trying to move the
product
2. The Network, which is how the Affiliate pays the Retailer
3. The Affiliate, who is selling the Retailer's products
4. The Customer, who buys the Retailer's product from the
Affiliate, who pays the Retailer through the Network

4. The keys to a successful Affiliate Program
• Drive Affiliate Traffic
• Recognize Affiliate Traffic

5. Performance Tracking
• Assigning a code to each of your affiliates is critical to understanding and
comparing performance among your partners
• Establish a URL with a tracking code specific to each affiliate
• Implement a cooking tracking session

6. Retain affiliate information
• Assigning a code to each of your affiliates is critical to understanding and
comparing performance among your partners
• Attach the affiliate ID to the URL
• Capture the affiliate ID via the code
• Store the affiliate ID as a cooking for as long as you have agreed to in
the affiliate contract
• Pass the affiliate ID to the database with any order within the agreed
upon session durations

7. A Closing Remark:
• Following these best practices for affiliate traffic
tracking, assures that your brand will understand affiliate
marketing performance and will help to set yourself up
in the best possible way to maximize sales, even with its
growing complexity.

8. Want to jump start your marketing strategy and programs?
• Lorél Marketing Group can help you get started with a no-cost discovery meeting that can
align your goals with a vision for your success. Care to learn more? Contact us today at
info@lorel.com
Lorél Marketing Group
• Graphc Arts Building
• 590 North Gulph Road
• Valley Forge, PA 19406
• (610) 337-2343
• www.lorel.com
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• Twitter: www.twitter.com/lorelmarketing
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