OnStar Stolen Vehicle Slowdown Technology Wins Edison Award

1. OnStar Stolen Vehicle Slowdown Technology Wins
Edison Award
2010-04-30
DETROIT - OnStar’s Stolen Vehicle Slowdown technology, which can help law
enforcement avoid dangerous high-speed chases, won a Silver Edison Award for Best
New Product of the Year in the technology category.
Established in 1987 and named for investor Thomas Alva Edison, the awards presented
in a ceremony Thursday (April 29) recognize some of the most innovative products and
business leaders in America.
“Stolen Vehicle Slowdown is a prime example of the rapid pace of innovation underway
at OnStar,” said Chris Preuss, president of OnStar. “ We are developing services that
not only keep our subscribers safe, but virtually everyone on the road as well.”
Stolen Vehicle Slowdown can help reduce the risk of dangerous high-speed chases by
remotely slowing a stolen vehicle to idle speed.
When a vehicle has been reported stolen to law enforcement, the subscriber calls
OnStar to request Stolen Vehicle Location Assistance be used to locate his or her
vehicle. Once law enforcement officials have established a clear line of sight on the
stolen vehicle, they may request OnStar to slow it down remotely. OnStar then sends a
remote signal to the vehicle that interacts with the powertrain system to ignore throttle
input causing the vehicle to gradually slow to an idle speed. During a slowdown, the
driver has use of all the vehicle’s other systems (steering, brakes, etc.), so the vehicle
can safely be pulled over to the side of the road.
Research indicates that 97 percent of OnStar subscribers surveyed want Stolen Vehicle
Assistance capabilities on their cars and trucks. Since launch, this technology has been
deployed 52 times.
The Edison Awards, a peer-review honor similar to the Oscars, is voted on by roughly
2,000 members of the not-for-profit Marketing Executives Networking Group (MENG),
America’s top executives and academics. The awards symbolize the persistence and
excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in
the forefront of innovation, creativity and ingenuity in the global economy. Edison
Awards are judged on Marketplace Innovation, Marketplace Success, Technological
Innovation, Market Structure Innovation, Societal Impact, and Design Innovation.
A complete list of 2010 Edison Award winners is available at www.edisonawards.com.
About OnStar
OnStar, a wholly owned subsidiary of General Motors, is the leading provider of in-
vehicle safety, security and communication services. OnStar is available on more than

2. 30 MY 2010 GM models. OnStar is standard for one year on nearly all new GM retail
vehicles in the United States and Canada. OnStar provides services to more than 5.5
million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a
joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and
Shanghai General Motors, provides services in China. More information about OnStar
can be found at www.onstar.com.
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