Contrary to what many digital marketers think, the emergence of the internet did not give birth to content marketing. It just enhanced its accessibility. Here's a short history of how early 20th century businesses got big with content and how you can benefit from it too. If you like what you've read, subscribe to our Inbound Marketing Blog --> http://www.localtrifecta.com/blog

1. The History of
Content Marketing
4 Lessons You Can Learn From It

2. What most people think...
1850s
1900s
1950s
2000s

3. But actually…
These companies have
been using content
marketing since the
late 19th century.

4. 1895
The purpose was to
educate farmers on
how to better
manage their crops
and produce.
- The Furrow Magazine by John Deere

5. 1895
The purpose was to
educate farmers on
how to better
manage their crops
and produce.
Goal: Align farming with
the John Deere brand.
- The Furrow Magazine by John Deere

6. 1900
The purpose was to
educate car owners about
the best ways to take care
of their vehicles and tires.
It even offered travel and
accommodation tips.
- The Michelin Guide by Michelin Tires

7. 1900
The purpose was to
educate car owners about
the best ways to take care
of their vehicles and tires.
It even offered travel and
accommodation tips.
- The Michelin Guide by Michelin Tires
Goal: Align tire replacement and
maintenance to the Michelin
brand.

8. 1904
The purpose was to
educate people on how
to creatively make a
masterpiece using Jell-O.
- The Jell-O Cookbook by Jell-O

9. 1904
The purpose was to
educate people on how
to creatively make a
masterpiece using Jell-O.
Goal: Associate Jell-O to fun
and the average childhood.
- The Jell-O Cookbook by Jell-O

10. So…
How can content marketing
work for you?

11. 1. Publish Useful Content
● Don’t keyword stuff your blog posts.
● Write something that will help the
reader.
“Content is anything that adds value to
the reader’s life.”
~ Avinash Kaushik, Google

12. 2. Connect With Your Target Audience
● Write content for the people who you
like as customers.
● Don’t just write about everything.
“Your top of the funnel content must
be intellectually divorced from your
product but emotionally wed to it.”
~ Joe Chernov, HubSpot

13. 3. Educate, Don’t Sell
● People don’t like to be sold to.
● Valuable content helps build trust with
your prospects.
“The best marketing doesn’t feel like
marketing.”
~ Tom Fishburne, Marketoonist

14. 4. Be Consistent
● Don’t quit writing content, EVER.
● Write frequently, but don’t overwhelm.
“Good content is not storytelling. It’s
telling your story well.”
~ Ann Handley, MarketingProfs

15. What are you waiting for?
Start writing!

16. Contributors
Written by:
@Rammer17
Created by:
@JennLo_

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