The History of Content Marketing

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Contrary to what many digital marketers think, the emergence of the internet did not give birth to content marketing. It just enhanced its accessibility. Here's a short history of how early 20th century businesses got big with content and how you can benefit from it too.

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The History of Content Marketing

  1. 1. The History of Content Marketing 4 Lessons You Can Learn From It
  2. 2. What most people think... 1850s 1900s 1950s 2000s
  3. 3. But actually… These companies have been using content marketing since the late 19th century.
  4. 4. 1895 The purpose was to educate farmers on how to better manage their crops and produce. - The Furrow Magazine by John Deere
  5. 5. 1895 The purpose was to educate farmers on how to better manage their crops and produce. Goal: Align farming with the John Deere brand. - The Furrow Magazine by John Deere
  6. 6. 1900 The purpose was to educate car owners about the best ways to take care of their vehicles and tires. It even offered travel and accommodation tips. - The Michelin Guide by Michelin Tires
  7. 7. 1900 The purpose was to educate car owners about the best ways to take care of their vehicles and tires. It even offered travel and accommodation tips. - The Michelin Guide by Michelin Tires Goal: Align tire replacement and maintenance to the Michelin brand.
  8. 8. 1904 The purpose was to educate people on how to creatively make a masterpiece using Jell-O. - The Jell-O Cookbook by Jell-O
  9. 9. 1904 The purpose was to educate people on how to creatively make a masterpiece using Jell-O. Goal: Associate Jell-O to fun and the average childhood. - The Jell-O Cookbook by Jell-O
  10. 10. So… How can content marketing work for you?
  11. 11. 1. Publish Useful Content ● Don’t keyword stuff your blog posts. ● Write something that will help the reader. “Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google
  12. 12. 2. Connect With Your Target Audience ● Write content for the people who you like as customers. ● Don’t just write about everything. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” ~ Joe Chernov, HubSpot
  13. 13. 3. Educate, Don’t Sell ● People don’t like to be sold to. ● Valuable content helps build trust with your prospects. “The best marketing doesn’t feel like marketing.” ~ Tom Fishburne, Marketoonist
  14. 14. 4. Be Consistent ● Don’t quit writing content, EVER. ● Write frequently, but don’t overwhelm. “Good content is not storytelling. It’s telling your story well.” ~ Ann Handley, MarketingProfs
  15. 15. What are you waiting for? Start writing!
  16. 16. Contributors Written by: @Rammer17 Created by: @JennLo_
  17. 17. Thank You. Like what you’ve read? Subscribe to our blog!
  18. 18. Thank You. Like what you’ve read? Subscribe to our blog! Subscribe

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