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Can Social Media Be Outsourced?
The starting point of the debate will be from the perspective of the small and medium sized local business. The questions we will explore include:
Is it effective for a local business to outsource some or all of its social media activity?
Does it scale?
Is it even ethical?
What process should a local business use to decide the strategy on in-house vs. outsource?
What criteria should they use to choose the right supplier/partner?
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