LSS'11: Can Social Media Be Outsourced?
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Can Social Media Be Outsourced?...
Can Social Media Be Outsourced?
The starting point of the debate will be from the perspective of the small and medium sized local business. The questions we will explore include:
Is it effective for a local business to outsource some or all of its social media activity?
Does it scale?
Is it even ethical?
What process should a local business use to decide the strategy on in-house vs. outsource?
What criteria should they use to choose the right supplier/partner?
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