potentialKEN POV: Healthcare, Pharma, and Integrated InteractiveKEN kisselman
A colleague asked me to put together a brief POV on Integrated Interactive Strategy and the Healthcare/Pharmaceutical Industry. I figured I would share it here as well in case anyone was curious where my head was at. Happy to chat through any of this in more detail too.
potentialKEN POV: Healthcare, Pharma, and Integrated InteractiveKEN kisselman
A colleague asked me to put together a brief POV on Integrated Interactive Strategy and the Healthcare/Pharmaceutical Industry. I figured I would share it here as well in case anyone was curious where my head was at. Happy to chat through any of this in more detail too.
Bring Your Mojo to the Virtual ClassroomCynthia Clay
Virtual design and delivery skills to help you bring your training mojo to the virtual learning environment. Learn about Mojo Crushers and Mojo Makers.
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities!
But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns?
Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why.
In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them.
I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right).
Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.
Link's Evolution - Metodi per Gestire la la Link Building in AziendaPaolo Dello Vicario
Come applicare strumenti del Project Management alla Link Building. Casi reali per la gestione della SEO OffPage in azienda nel mio intervento del convegno GT di Milano.
Strumenti e metodi per arrivare prima e meglio al risultato, coordinando risorse e misurando obbiettivi precisi.
Bring Your Mojo to the Virtual ClassroomCynthia Clay
Virtual design and delivery skills to help you bring your training mojo to the virtual learning environment. Learn about Mojo Crushers and Mojo Makers.
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities!
But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns?
Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why.
In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them.
I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right).
Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.
Link's Evolution - Metodi per Gestire la la Link Building in AziendaPaolo Dello Vicario
Come applicare strumenti del Project Management alla Link Building. Casi reali per la gestione della SEO OffPage in azienda nel mio intervento del convegno GT di Milano.
Strumenti e metodi per arrivare prima e meglio al risultato, coordinando risorse e misurando obbiettivi precisi.