We all have our reasons. "When I grow up ..." ended with "email marketing" (said no one ever). And yet, here we stand together with (at least) 99 reasons why we do what we do and love what we do. At the Email Design Conference 2014, Jay Jhun from BrightWave helped us highlight, laugh, cry, snicker and chortle our way through some (or all) of the reasons why the future is so bright for a craft that will continue to be at the center of the digital marketing universe.

1. #TEDC14
99 Reasons Why Email Rocks
Jay Jhun, BrightWave
@emailrocks

2. 99 109 Reasons Why Email Rocks
#TEDC14
Jay Jhun, BrightWave
@emailrocks

3. #TEDC14 #WHOSYOURDADDY

4. #TEDC14
#Passion
@emailrocks

5. We are Digital marketers
who’ve gone email
@emailrocks #TEDC14

6. Email
• Social media
• Brand management
• Content management
• Mobile’s impact on consumer behavior
• Leveraging audience data
• Scalable dynamic content
• Direct response principles
• Leveraging video
• Testing and optimization
• Fueling customer relationships
• Driving revenue
• How many !#$@# environments?
@emailrocks #TEDC14

7. “If you build it, they will come …”
#TEDC14
@emailrocks

8. #BADASS
#BRINGIT
@emailrocks #TEDC14

9. #TEDC14

10. #TEDC14
@SherylSandberg did you
know people use email
more than they use
Facebook on their
smartphones?
bit.ly/EmailisWhat
and IDC Always Connected | How Smartphones And Social Keep Us Engaged
An IDC Research Report, Sponsored By Facebook

11. #TEDC14
$6 BILLION
Invested in email software in 2013
@emailrocks

12. #TEDC14
@Anthonytackett

13. #TEDC14
When looking at tracking I often see a
subscriber who has Opened the same email
50+ times. Either I sent a hell of an email or
they are really bored. Ha.
@MCTweets

14. @megtiffany @NathanMynarcik
#TEDC14

15. #TEDC14
I didn't have to go back to school (again) in
order to do email design--my 2005 skill set is
perfect for it!
@ravuun

16. Because you can plaster your co-workers with
#TEDC14
20,000 test emails on April Fools Day
@meganmerrifield

17. Email … is the ONE constant (sort of) in an ever-changing
space. I've been in online marketing for
#TEDC14
nearly 20 years and while the shape of every
aspect of what I have done has changed …
compared to every other medium I use (websites,
social media platforms, PR) to reach my clients'
audiences, email is the one thing I know I can
depend on to provide solid ROI for our efforts.
@108degreesmktg

18. It's a challenge everyday, requiring new thinking
every line of code. Being part of a worldwide team
working our asses off to show people that email is
not dead, and it has as much potential as any other
form of marketing. These points coupled with the
fact that this is such a collaborative community,
makes my fight worth the struggle and makes me
#TEDC14
work harder.
@Nivicious88

19. It gives us marketers the ability to merge art
with science - making it trackable and prove
once and for all that marketing does not equal
#TEDC14
making things pretty.
Anonymous

20. My [Gmail] promotions tab is like a customized
#TEDC14
news feed for me.
@sullaura

21. #TEDC14
Email can be beautiful. Very beautiful.
And great design always matters.
@sullaura

22. #TEDC14
Email waits for subscribers. It is the most
personal communication available to
marketers.
@thatslydia

23. Just like all the articles say, Email is D-E-A- D.
#TEDC14
D - direct
E - engaging
A - artistic
D - driving growth and evolution
@David__Carpio

24. #TEDC14
Part Art, part Science, always fun and
constantly evolving
@David__Carpio

25. Email rocks because its subject line is like a
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tweet to grab attention
@ala_manzana

26. #TEDC14
Email rocks because it may be
Entertaining Measurable Attractive Informative
Loyal #TEDC14
@ala_manzana

27. Email can't be ignored. It lives in the inbox until
it's either read or deleted. You have to action
#TEDC14
on it.
@JimMacLeod

28. Email rocks because we have @mparkerbyrd
#TEDC14
(who invented the #TEDCNTACC)
@meladorri

29. #TEDC14
I love email because it is manic. Tables for
structure & hacks to open the email to everyone
- even Outlook.
@veronicaw

30. Email rocks because I get cool, free t-shirts at
#TEDC14
#TEDC14 every year! Not one, but two!
@meganmerrifield

31. Email rocks because through AB testing you
#TEDC14
can find answers for problems -
#alwaysgettingbetter
@cassidyfred15

32. Email rocks because I can save everything I've
#TEDC14
ever sent or received! Oldest email in my
account is 7/7/04. Yours? #TEDC14
@ThomasGrimes

33. Email rocks because we can learn today and
#TEDC14
test tomorrow. #TEDC14
@ThomasGrimes

34. #TEDC14
Email allows for the gamut of personal
connection - intimate poetry to quick pokes to
detailed information sharing. It is US. <3
@_blakemonkey

35. Email rocks because we get the satisfaction of
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hitting that big red send button
@gc_denis

36. Email rocks because it's NEVER boring... Always
#TEDC14
a challenge to be conquered #TEDC14
@danielle_dcoded

37. It's the mobile generation's answer to a print
#TEDC14
DM package
@justin_herren

38. Because we can actually test the "genius" of
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marketing fools
Anonymous

39. #TEDC14
I love email because it's available on my
schedule. It's less invasive as a communication
tool. Ulta sends me daily emails that I mostly
ignore. But, when I'm ready to shop, I know
there's an email in my inbox with a coupon code
or a great sale.
@aka_des1gn

40. #TEDC14
Working in email lets you feel like an
archeologist and a rocket scientist at the same
time. #TEDC14
@FreshInbox

41. Email rocks because email people make the
most friendly, welcoming, helpful conference.
#TEDC14
Ever.
@oiche

42. #TEDC14
Email rocks because only
we understand why this is
hilarious
@oiche

43. #TEDC14
Email saves trees. And ponies.
@thompsonjoshd

44. Email allows grandma's to stay in touch. For
#TEDC14
free. Everyday.
@thompsonjoshd

45. #TEDC14
Email rocks because it’s not proprietary
@leemunroe

46. Email rocks because without it, we wouldn't
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know about this conference #TEDC14
@theallenchan

47. #TEDC14
Email rocks because we all here
at #TEDC14 rock!
@ala_manzana

48. Email rocks after being tested with @litmusapp ;)
#TEDC14
#TEDC14
@ala_manzana

49. Email rocks because it's extremely fast and
#TEDC14
the word nowadays is fast and demanding
prompt response #TEDC14
@ala_manzana

50. Without email, we wouldn't have #TEDCNTACC
#TEDC14
#TEDC14
@RodriguezCommaJ

51. #TEDC14
Email rocks because there's never a dull
moment. Thanks, Gmail & mobile design & Big
Data & social & you name it #TEDC14
@chadswhite

52. Email rocks because no closed platform like
Facebook will ever be able to match it's scale
#TEDC14
and reach. #TEDC14
@chadswhite

53. Email rocks because it's just hard enough that
#TEDC14
only the cool kids are into it. :) #TEDC14
@chadswhite

54. Email rocks because it's the true OG. #TEDC14
#TEDC14
#emailnerds
@kzkotval

55. Email rocks because there's a community that
#TEDC14
fosters sharing. We are not cut throat.
@meganmerrifield

56. Email rocks because even with new devices
and ways to interact digitally its still relevant &
#TEDC14
engaging for users
@shanij

57. Email developers are like the master artisans
#TEDC14
of the web world
@Anthonytackett

58. #TEDC14
Email rocks because of the incredible
developer community. We're weird, cool, and
nobody understands what we do. #emoAF
#TEDC14
@linguartisan

59. We're the most creatively adaptive industry out
#TEDC14
there. Constantly finding hacks and unique
ways to achieve success.
@mishis

60. #TEDC14
People are more willing to give email
addresses vs. home. It allows the marketer to
communicate quicker & more often #TEDC14
@MaiaPapaya83

61. #TEDC14
If you have a phone with Web Access your
email coupons are always with you. #TEDC14
#savemoney
@MaiaPapaya83

62. Email rocks because it can be a customized,
relevant hug from your favorite brand. #TEDC14
#TEDC14
Get relevant or die tryin'
@AutShan

63. Lends itself to great puns, such as prison cell…
#TEDC14
via @KEVINgotbounce #TEDC14
@meganmerrifield

64. #TEDC14
The happy medium between art and geek.
#TEDC14
@meganmerrifield

65. It's still new, we are basically in the madmen
#TEDC14
age of free-for-all and hacks. #TEDC14
@meganmerrifield

66. Hitting send is the cheapest way to get the
#TEDC14
feeling of skydiving. #TEDC14
@meganmerrifield

67. Email rocks because it’s a growing, living being
#TEDC14
that keeps us on our toes and engaged
#TEDC14
@tgormtx

68. You can completely change a person's day with
#TEDC14
one timely, well-planned email
@dcaro12

69. It is easy to deliver a truly personalized and
#TEDC14
helpful message based on data #TEDC14
@kmminnick

70. Noone taught us how to do it. We figured it out
and helped each other. Email is Crowd Sourced!
#TEDC14
#TEDC14
@oiche

71. Email is a way to achieve the same goal as a
print piece, except a lot cheaper. It's lean. and
#TEDC14
trackable. #TEDC14
@meganmerrifield

72. The start to send cycle is much shorter than
#TEDC14
other web work launches, and so is very
satisfying and u feel extra productive!
@oiche

73. The Litmus team sure know how to host an
awesome conference! Who's glad they're not at
#TEDC14
MarTech across the street? (me!!)
@oiche

74. We're are super scrappy. 'No' and 'not possible'
doesn't exist in our language, @flcarneiro just
#TEDC14
hasn't figured it out yet :P
@oiche

75. #TEDC14
It's more black magic than science
(Outlook & Gmail & Galaxy anyone?)
@oiche

76. Email is an equal opportunity employer! Not
#TEDC14
often you see as many girls at a tech
conference as boys!
@oiche

77. Email rocks because only through email can
#TEDC14
your iPhone have hallucinations and start
drawing little white lines all over your content
#TEDC14
@oiche

78. The Swag is stylin' - 3 free t-shirts??! It's not my
#TEDC14
birthday until January, you shouldn't have!
@oiche

79. Its not boring. So many innovative things yet to
be explored/discovered. Really exciting stuff!!!!!
#TEDC14
Can't wait. #TEDC14
@EkoDesignPhotog

80. Tomorrow's one more chance to send one more
#TEDC14
killer email #TEDC14 #backtoittomorrow
@GreerHall

81. #TEDC14
Platforms and networks come and go, but
email is still standing
@forepac

82. Without email, the @ symbol would still be on
#TEDC14
the B list of keyboard characters.
Totally an A-lister now.
@forepac

83. #TEDC14
Email rocks because it's environmentally
friendly. Keepin' it green peeps! :) #TEDC14
@_blakemonkey

84. Because there's a new challenge every day!
#TEDC14
#TEDC14
@duchess4216

85. #TEDC14
No weird glue taste involved with sending
@MichaelKumlin

86. Email rocks because creativity flourishes under
#TEDC14
constraints. #tedc14
@lydiaroberts

87. #TEDC14
#emailrocks because I love debugging :)
@pixeln3rd

88. #TEDC14
The email community is among the nicest,
most welcoming people I’ve ever had the
pleasure of working and learning from.
@tedgoas

89. Email rocks because if you're not part of the
#TEDC14
solution you're part of the problem...
@beckysoll

90. #TEDC14
Email rocks because I got 99 problems, but
lovin' email ain't one! #TEDC14
@stacy_blackman

91. #TEDC14
You can't get results faster with any other
piece of marketing. #TEDC14 #emailmarketing
@SimoiSpencer

92. It can be animated which is more attention
#TEDC14
grabbing than a postcard
@MaiaPapaya83

93. #TEDC14
Email rocks because it is eco friendly.
#savethetrees
@MaiaPapaya83

94. Email rocks because if you forward certain
ones to at least 10 friends you will find the love
#TEDC14
of your life in 10 hours #nolie
@MaiaPapaya83

95. #TEDC14
Email rocks because you can send cart
abandoned emails to buyers #ohyeah
@MaiaPapaya83

96. Email rocks because it can be animated which
#TEDC14
is more attention grabbing than a postcard
@cod3nameduchess

97. #TEDC14
Email rocks because there are so many
opportunities to test, optimize, and improve the
user experience! #TEDC14
@jesuisandrea

98. The number 1 reason is because of events like
this and the people you get to meet #TEDC14
#TEDC14
@tconti22

99. #TEDC14
@baffoobird

100. Email rocks because it’s so cool that no one
#TEDC14
can actually explain why it’s so cool!
@Paul_Airy

101. Oh yeah! It evokes so much passion, emotion,
and jump up in the air excitement, that you just
#TEDC14
have to tell somebody about it!
@Paul_Airy

102. Email rocks because its designers, developers
and marketers are some of the most amazing
#TEDC14
people in tech. #TEDC14
@skoobly

103. Because other conferences don't serve quinoa
#TEDC14
at lunch.
@brent_walter

104. Email rocks because we all work together to
#TEDC14
find a way to just get it done. #hackTag
@CamillePalu

105. Its an mildly happy median between print and
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web. With disfunction.
@maWristich

106. #TEDC14
It's such an iterative process, allowing for
constant improvement and means no day in
email is ever the same!
@starrrwars

107. #TEDC14
It keeps lonely lotus notes developers
employed #TEDC14
@anotherjonah

108. #TEDC14
You can nest tables 15 levels deep!!!
@nivuagcire

109. Email rocks because without it I would have
spent the last 6 years creating a program that
#TEDC14
creates web pages for 2004 #TEDC14
@EmailMasterOmri

110. Email rocks because it becomes acceptable to
#TEDC14
be a misfit, both organisationally and
technologically. We're the underdogs together at
#TEDC14
@pageheaven

111. Unlike all other digital marketing methods, we
#TEDC14
can guarantee a qualified audience and
accurately report on it. #TEDC14
@pageheaven

112. Email rocks because Yahoo email outlasted
Yahoo chat rooms of the 1990s. #ASL #tedc14
#TEDC14
@maddynorton

113. Email rocks when that one subscriber takes the
time to reply and say "Your emails look so nice."
#TEDC14
#smallbutbiggratification
@Lauren_Jones_M

114. Email rocks because it doesn't limit me to an
#TEDC14
arbitrary, artificial, *+%~&$! 140-character
message limit
@AllenWyatt

115. Email rocks because it provides ways to foster
#TEDC14
lasting relationships
@AllenWyatt

116. We work with the widest range of HTML/CSS
support, from Apple supporting newer features
#TEDC14
to Outlook ignoring bg images. #TEDC14
@CourtFantinato

117. Email rocks because it forces us to use both
sides of our brain, which literally makes us
#TEDC14
smarter than everybody else, in the entire
world.
@corihemmah

118. Email rocks when used with a well planned
behavior program I get emails that actually
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fulfill my needs #YouReallyLoveMe
@MaiaPapaya83

119. #TEDC14
Email is swell cuz it's not snail mail,
tho broken images make me want to yell,
but with Lotus Notes u never can tell.
#TEDC14
@justin_herren

120. #TEDC14
Thank you! ^_^
Jay Jhun
jjhun@brightwavemarketing.com
@emailrocks
VP of Strategic Services