1. Web 2.0 according to Tim O’Reilly A new conventional wisdom? A Pecha Kucha presentation By Alisha Bartlett

2. Hello! I am Tim O’Reilly

3. A bit of historical context… POP! Crash! 2001

4. Web as platform

5. Web 2.0 ?

6. Web 1.0 vWeb 2.0 Double click Ofoto mp3.com Britannica Online Personal websites Directories Google Adsense Flickr Napster Wikipedia Blogging Tagging

7. You control your own data ‘Folksonomy’ ✔ User as contributor ✔ Customer self service ✔ Rich User Experiences ✔ Participation ✔ Radical decentralisation ✔ Radical trust ✔

8. Services with cost effective scalability Packaged software

9. Control over unique data sources… that get richer as more people use them

10. Trusting users as co-developers

11. Harnessing collective intelligence

12. Leveraging the long tail… …through customer self service

13. Softwareabovelevelofa single device

14. Lightweight user interfaces, development models and business models ✔