This is the second session of LinkedIn September Webcast Series for Staffing Professionals.
97% of staffing professionals are currently using social media, but 85% aren’t sure what tools are best or how to use them. This session will help you to start sharing your content, and provide you with strategies to maintain a dialogue and develop digital relationships with your target audiences.
Webinar - How to set pay ranges in the context of pay transparency legislation
How to get people to interact with your business online
1. How to get people to interact with your
business online
Part 2 of 3 in the Build, Engage, Recruit Series
2. 2
Jonathan Gaskell
Senior Account Director
7 years Contingency/ Search Experience
Helping my clients to build, engage and
recruit
LinkedIn: /JonathanGaskell1 Twitter: @jgaskell78
3. Agenda
1. It starts with your profile…
2. Saying the right thing at the right time to the right people
3. Introduction to Content Marketing
4. Posting Updates
5. What works on LinkedIn
10. 11
Content Marketing:
Producing information that engages
your target audience to educate and
convert
Success in marketing today is not
based solely on quantity; quality of
engagement is essential.
22. 23
Creating a content calendar
What can we create? (own
branded content)
What content can we share?
(external content)
Who is responsible for what types
of content?
When are certain topics more
relevant?
Who will be responsible for
following up?
35. 37
Extend your reach
Your followers, fans, members,
connections will see your
content.
They may spread this further
through social amplification if the
content is relevant and
engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
37. 39
Sponsored Updates
HR professionals
HR professionals in
Oil and Gas
Senior HR
professionals in Oil
and Gas
Senior HR
professionals in Oil
and Gas at ENI
One of the most
targeted ad products
on LinkedIn
Target on:
– Seniority,
Function, Industry,
Job title,
Geography,
Current Company,
School, Skills,
Groups
39. 5 things to do today!
1. Check out your profile and those of your colleagues.
2. Figure out what you need to say and to whom.
3. Start posting content to those different audiences.
4. Reach outside of your existing Followers.
5. Build awareness at scale, engage at scale and convert at scale.