Fundraise Like a              GENIUS     MARCH 2, 2013     Linda Lysakowski, ACFRELinda Lysakowski.com: Dedicated to inspi...
Edison’s                Definition of                GeniusOne Percent InspirationNinety-nine Percent Perspiration Linda L...
The 1%            Inspiration PartPhilanthropy, Development, FundraisingThe Role of Fundraising in a NonprofitWho Does the...
Philanthropy,            Development,            Fundraising: What’s            in a Name?Does your organization have a st...
The Role of                      Fundraising in a                      Nonprofit• What percentage of your nonprofit’s inco...
Who Does the                 Fundraising? Staff Board VolunteersLinda Lysakowski.com: Dedicated to inspiring philanthropy ...
Ethics and Legal             IssuesWhy are ethics important?       The Donor Bill of Rights/Codes of Ethics/StandardsWhat ...
The 99%                Perspiration PartWhere Do We Find the Money?Getting Started: The InfrastructureWhat Methods are Mos...
Where Do We                 Find the                 Money       The 95/5 Rule and what it means for       fundraisersLind...
Getting Started:                   The InfrastructureStaffingSoftware SystemPolicies and ProceduresThe Development PlanThe...
Getting Started: The                      Role of Board and                      VolunteersBoard RecruitmentBoard Training...
What Methods Are Most                  Effective?    - Direct Mail Acquisition: 1 to 1 ½ % response rate    - Direct Mail ...
When You’re Ready       to Take it to the Next       Level       Monthly Giving       Major Gifts       Capital Campaigns ...
Measuring and               Evaluating               Success!Linda Lysakowski.com: Dedicated to inspiring philanthropy and...
Why is it Important to Evaluate your             Development Program?• Funding sources expect more bang for their  buck!• ...
Do Your Program Outcomes Fall Within                   Acceptable Standards?    • Acquisition Mailings           $1.25-$1....
Development History • Use your donor software to track all development events   and activities:   •   Direct mail/telephon...
Development History• Anecdotal tracking  •   Post mortem after events  •   Analysis of data  •   Contact reports  •   Volu...
Putting it All Together• In order to fundraise like a GENIUS you must:   • Take time for the inspiration part      • Atten...
Tools to Help  • www.cvfundraising.com     •   Special events evaluation     •   Board evaluation tools     •   Case state...
Special Offers   •   Board Training   •   Development Audits   •   Development Plans   •   10% Discount on Linda’s New Boo...
Contact Linda  •   www.cvfundraising.com  •   www.LindaLysakowski.com  •   Linda@LindaLysakowski.com  •   Linda@ForTheGENI...
Fundraise Like a Genius    Linda Lysakowski, ACFRE                    Thank                     You!
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Fundraise like a GENIUS

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Based on Linda's latest book; Fundraising for the GENIUS

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Fundraise like a GENIUS

  1. 1. Fundraise Like a GENIUS MARCH 2, 2013 Linda Lysakowski, ACFRELinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  2. 2. Edison’s Definition of GeniusOne Percent InspirationNinety-nine Percent Perspiration Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  3. 3. The 1% Inspiration PartPhilanthropy, Development, FundraisingThe Role of Fundraising in a NonprofitWho Does the FundraisingEthics and Legal Issues in FundraisingLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  4. 4. Philanthropy, Development, Fundraising: What’s in a Name?Does your organization have a strong philanthropic profile?Take our philanthropic assessment, use it at a staff meetingand/or a development committee meeting!Common findings: many organizations dont put a strongemphasis on creating a philanthropic culture in theorganization.Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  5. 5. The Role of Fundraising in a Nonprofit• What percentage of your nonprofit’s income is from: • Fees for service • Grants Total Income • Individual Donations • Corporate Donations Fees Grants • Other Corporate Individual Other Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  6. 6. Who Does the Fundraising? Staff Board VolunteersLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  7. 7. Ethics and Legal IssuesWhy are ethics important? The Donor Bill of Rights/Codes of Ethics/StandardsWhat legal issues do fundraisers need to be aware of? Government regulations, local regulations Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  8. 8. The 99% Perspiration PartWhere Do We Find the Money?Getting Started: The InfrastructureWhat Methods are Most Effective?Measuring and Evaluating Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  9. 9. Where Do We Find the Money The 95/5 Rule and what it means for fundraisersLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  10. 10. Getting Started: The InfrastructureStaffingSoftware SystemPolicies and ProceduresThe Development PlanThe Case for Support Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  11. 11. Getting Started: The Role of Board and VolunteersBoard RecruitmentBoard Training and EducationThe Development CommitteeVolunteer Committees Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  12. 12. What Methods Are Most Effective? - Direct Mail Acquisition: 1 to 1 ½ % response rate - Direct Mail Renewal: 15-20% response rate - Telephone: 30-35% response rate - In-person solicitation 60-65% response rate It costs six times as much to find a new donor than to retain a current donor!Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  13. 13. When You’re Ready to Take it to the Next Level Monthly Giving Major Gifts Capital Campaigns Planned Gifts Moves ManagementLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  14. 14. Measuring and Evaluating Success!Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  15. 15. Why is it Important to Evaluate your Development Program?• Funding sources expect more bang for their buck!• Boards have greater expectations!• Organizations often feel development is “dispensable.” Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  16. 16. Do Your Program Outcomes Fall Within Acceptable Standards? • Acquisition Mailings $1.25-$1.50 per $1 raised • Direct Mail Renewal $.20-.25 per $1 raised • Special Events $.50 per $1 raised • Foundation Proposals $.20 per $1 raised • Personal Solicitations $.10-.20 per $1 raisedLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  17. 17. Development History • Use your donor software to track all development events and activities: • Direct mail/telephone/Internet responses • Special events • Grant proposals • Major Gifts • Planned gifts • Capital Campaigns • Volunteer ResultsLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  18. 18. Development History• Anecdotal tracking • Post mortem after events • Analysis of data • Contact reports • Volunteer debriefing • Staff meetings • Development committee meetings Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  19. 19. Putting it All Together• In order to fundraise like a GENIUS you must: • Take time for the inspiration part • Attend workshops, conferences, webinars, read, wr ite, speak. • Be prepared for the perspiration part • Involve your board, recruit volunteers, spend your time on the things that count, measure and evaluate success. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  20. 20. Tools to Help • www.cvfundraising.com • Special events evaluation • Board evaluation tools • Case statement checklist • Are You Ready for a Capital Campaign? • The Fundraiser’s Private Vault™ • The Fundraiser’s Personal Muse™Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  21. 21. Special Offers • Board Training • Development Audits • Development Plans • 10% Discount on Linda’s New Book • Email for more information: Linda@LindaLysakowski.comLinda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  22. 22. Contact Linda • www.cvfundraising.com • www.LindaLysakowski.com • Linda@LindaLysakowski.com • Linda@ForTheGENIUS.com • 866-539-9990Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  23. 23. Fundraise Like a Genius Linda Lysakowski, ACFRE Thank You!

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