Based on Linda's latest book; Fundraising for the GENIUS

1. Fundraise Like a
GENIUS
MARCH 2, 2013
Linda Lysakowski, ACFRE
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

2. Edison’s
Definition of
Genius
One Percent Inspiration
Ninety-nine Percent Perspiration
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

3. The 1%
Inspiration Part
Philanthropy, Development, Fundraising
The Role of Fundraising in a Nonprofit
Who Does the Fundraising
Ethics and Legal Issues in Fundraising
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

4. Philanthropy,
Development,
Fundraising: What’s
in a Name?
Does your organization have a strong philanthropic profile?
Take our philanthropic assessment, use it at a staff meeting
and/or a development committee meeting!
Common findings: many organizations don't put a strong
emphasis on creating a philanthropic culture in the
organization.
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

5. The Role of
Fundraising in a
Nonprofit
• What percentage of your nonprofit’s income is from:
• Fees for service
• Grants Total Income
• Individual Donations
• Corporate Donations Fees
Grants
• Other
Corporate
Individual
Other
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

6. Who Does the
Fundraising?
Staff
Board
Volunteers
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

7. Ethics and Legal
Issues
Why are ethics important?
The Donor Bill of Rights/Codes of Ethics/Standards
What legal issues do fundraisers need to be aware of?
Government regulations, local regulations
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

8. The 99%
Perspiration Part
Where Do We Find the Money?
Getting Started: The Infrastructure
What Methods are Most Effective?
Measuring and Evaluating
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

9. Where Do We
Find the
Money
The 95/5 Rule and what it means for
fundraisers
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

10. Getting Started:
The Infrastructure
Staffing
Software System
Policies and Procedures
The Development Plan
The Case for Support
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

11. Getting Started: The
Role of Board and
Volunteers
Board Recruitment
Board Training and Education
The Development Committee
Volunteer Committees
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

12. What Methods Are Most
Effective?
- Direct Mail Acquisition: 1 to 1 ½ % response rate
- Direct Mail Renewal: 15-20% response rate
- Telephone: 30-35% response rate
- In-person solicitation 60-65% response rate
It costs six times as much to find a new donor than
to retain a current donor!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

13. When You’re Ready
to Take it to the Next
Level
Monthly Giving
Major Gifts
Capital Campaigns
Planned Gifts
Moves Management
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

14. Measuring and
Evaluating
Success!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

15. Why is it Important to Evaluate your
Development Program?
• Funding sources expect more bang for their
buck!
• Boards have greater expectations!
• Organizations often feel development is
“dispensable.”
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

16. Do Your Program Outcomes Fall Within
Acceptable Standards?
• Acquisition Mailings $1.25-$1.50 per $1 raised
• Direct Mail Renewal $.20-.25 per $1 raised
• Special Events $.50 per $1 raised
• Foundation Proposals $.20 per $1 raised
• Personal Solicitations $.10-.20 per $1 raised
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

17. Development History
• Use your donor software to track all development events
and activities:
• Direct mail/telephone/Internet responses
• Special events
• Grant proposals
• Major Gifts
• Planned gifts
• Capital Campaigns
• Volunteer Results
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

18. Development History
• Anecdotal tracking
• Post mortem after events
• Analysis of data
• Contact reports
• Volunteer debriefing
• Staff meetings
• Development committee meetings
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

19. Putting it All Together
• In order to fundraise like a GENIUS you must:
• Take time for the inspiration part
• Attend
workshops, conferences, webinars, read, wr
ite, speak.
• Be prepared for the perspiration part
• Involve your board, recruit
volunteers, spend your time on the things
that count, measure and evaluate success.
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

20. Tools to Help
• www.cvfundraising.com
• Special events evaluation
• Board evaluation tools
• Case statement checklist
• Are You Ready for a Capital Campaign?
• The Fundraiser’s Private Vault™
• The Fundraiser’s Personal Muse™
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

21. Special Offers
• Board Training
• Development Audits
• Development Plans
• 10% Discount on Linda’s New Book
• Email for more information:
Linda@LindaLysakowski.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

22. Contact Linda
• www.cvfundraising.com
• www.LindaLysakowski.com
• Linda@LindaLysakowski.com
• Linda@ForTheGENIUS.com
• 866-539-9990
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

23. Fundraise Like a Genius
Linda Lysakowski, ACFRE
Thank
You!