1. Final Report
28 квітня 2012

2. “Let’s do it, Ukraine 2012”- what is it?
National environmental action of parks, roadsides, and other littered
zones cleaning
On the 28 of April 2012 the largest cleaning was hold, since Ukraine
th
independent.
Let’s do it, Ukraine united more than 51 000 participants from 110
towns, who went out their workdays to expose their active civic positions and
clean up Ukraine.
More detailed information on the project results and full list of co-organizers
and partners are available on our website.

3. Content
1. “Let’s do it, Ukraine 2012”-
what is it?
2. Project history
3. Project goals
4. Media-campaign:
• Media-partners 2012
• Printed materials
• Internet
• Mass-media and TV
6. Project awards
7. Partners
8. Photo report
9. Plans for the future
10. Our contacts

4. Project history
Project «Let’s do it, Ukraine!» is a part of an international initiative
«Let's do it!».
2008 - 50 000 volunteers in Estonia collected100 000 tons of trash
2010 - 100 000 participants organized cleaning in Portugal
2010 - 250 000 participants organized cleaning in Slovenia
2010 - 100 000 participants organized cleaning in Lithuania
2010 - 150 000 participants organized cleaning in Latvia
2010 - 200 000 participants organized cleaning in Romania
2011 - project organized in Ukraine for the 1st time, 22000 participants in 56 cities
2012 - project organized in Ukraine for the 2nd time , 51000 participants in 110 cities

5. Project goals
“Let’s do it, Ukraine!” is a noncommercial and non-political action.
Our goal – is not just to clean up green zones from trash, but also
change Ukrainian citizens’ attitude to their living space and
encourage their conscious needs to keep the surrounding clean and
to take care about the environment.
We believe, after cleaning the littered area once, person becomes more
responsible for the environment and will never litter again. Due to the
national reach, project becomes large-scale, patriotic and gains elements
of environmental education.
We’re deeply thankful to all the people, companies, organizations that
shared their work, time, materials and resources,- it has become a
significant contribution for the project!

6. Media partners 2012

7. Media campaign: printed materials
Printed project materials:
•А1 format citilights(100)
•А3 format posters (10000)
•А6 format stickers (10000)

8. Media campaign: Internet
• Project website www.letsdoit.org.ua
• Public groups Вконтакі and Facebook, total number of participant– 8
thousand
• Chanel LetsDoItUkraine on Youtube – 15 thousand views
• Newsletters, partners groups in social networks, NGO’s websites - total
audience reach 30 тис. осіб
• Online partners:

9. Media campaign: Mass media and TV
• Videos with translated interviews of our partners on the following
channels:
Novyi, Tonis, MaksiTV, ЕкТВ, ТВі, 5 chabbek, ICTV, etc.
• Audio commercial on radio Kyiv 98 FM
• Press-conferences ( April 28 and May 15) involving Mass Media, RBK,
«Ukraine» at Raddison Blu Hotel

10. Awards
Effie Awards 2011 – the top award of the marketing
communications sphere that estimates the
combinations of strategy, creativity and as a result –
marketing communications.
Goal of the Green Awards 2011 competition we won,
is to share the successful experience for realization of
resource-effective and environmental projects.
Festival «Sribnyj Merkurii»:
1)GRAND PRIX of the festival
2)GOLD in the nomination: Best social campaign
3) SILVER in the nominations:
Best low-budget campaign,
Best creative solution of an integrated campaign,
Best realization of integrated campaign.
Main profile-event «Ukrainian Events Awards 2012» marked our project
with «Best social event 2011».

11. Partners of “Let’s do it, Ukraine”
Commercial partners that helped with the resources:
Advertising agency«TABASCO» - video production
Advertising agency «FERZ» - corporate style development
FULL CONTACT, DHL – logistics of the project
Tribal DDB – project web site creation and management
Law company «Aleksey Pukha & Partners» - legal assistance
Providing regional coordinators with trash bags, gloves,
printed materials, t-shirts and other resources :
Kyiv Municipal State Administration, Sun Power, Sniper,
Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesna
krynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadra
bank, Erste Bank, OTP Bank, Praktiker, L'Kaffa, Ashan,
Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel,
Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, Art
Sudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI etc.

12. Photo-report

13. Plans for the future
20 October 2012 – 20 April 2013 –
Corporate trees planting and Third nationwide action
improvement in Kyiv project “Let’s do it,Ukraine!”
(next year – nation-wide)
!
ne
Do
We have already started preparation for these events
Join us as :
Partner–as a partner you will be asked to contribute to the project:
• Pay for or supply with resources needed for the project (trash bags, gloves),
transportation, communications, printing of our commercial, advertising products etc.
• Assist the information spreading
Action participants– encourage your employees to take part in tree planting and
clean up activities. It will serve as a great teambuilding activity.

14. Our coordinators
We will be glad to meet and discuss possibilities of our cooperation!
Oksana Tjupa
National Partners coordinator
Secretary General JCI Ukraine
oksana.tjupa@gmail.com
Mob: +38 067 328 63 89
Roman Brytanchuk
Partners coordinator
roman.brytanchuk@gmail.com
Mob: +38 063 400 68 77
www.jci.cc
www.letsdoit.org.ua

15. Приєднуйтесь до нашого проекту!