0
How To Attract Qualified  Potential Customers To Your Website <ul><li>Compliments of JEM Consulting </li></ul><ul><li>Div....
Outline - What to Expect to Learn (to pass the Quiz at the end) <ul><li>1)  Old Marketing Techniques </li></ul><ul><li>2) ...
Who can benefit  from this presentation? <ul><li>Self employed businesses owners </li></ul><ul><li>Small, mini- and micro-...
<ul><li>Traditional marketing is based on  </li></ul><ul><li>Interrupting people, </li></ul><ul><li>grabbing their attenti...
That's the old sales numbers game (throw enough stuff on the wall and something will surely stick!) and it is called....
“ Outbound”  or Interruption Marketing <ul><li>Telemarketing </li></ul><ul><li>Cold calls </li></ul><ul><li>Print advertis...
There is a Considerable Down Side to “Outbound” Marketing Low Response Rate (1%-3%) High Cost – Expensive Too Much Waste H...
The consumer has defensive Tactics and Tools  to stop the endless bombardment  of “Outbound” or Interruption Marketing
Defensive Tools  <ul><li>Do not call lists </li></ul><ul><li>Caller ID </li></ul><ul><li>DVD and TiVo to record TV and  </...
So, if you are still only marketing the way it's been done in the past, STOP Wasting Your  Time and Money gaining limited ...
“ Inbound” Or Permission/ Availability on Demand Marketing <ul><li>As brought to you in part by... </li></ul><ul><li>The I...
The Internet provides many  sources of information and is  open for business 24/7/365 <ul><li>Reviews </li></ul><ul><li>Pr...
Make Sure You Have a Significant WEB presence When it  Counts the Most... When Your Prospects are Ready to Shop!
<ul><li>Learn the rules to gain free search engine results and implement them for your site. </li></ul><ul><li>Keep tabs o...
Use A Four Step Planning Guide <ul><li>1)  Target Market </li></ul><ul><li>2)  Analyze Results </li></ul><ul><li>3)  Tweak...
Attract Prospects By Building Links to Your Site through The Art of Friendly Persuasion
“ Inbound” or Permission/ Availability on Demand Marketing <ul><li>Tutorials, How To's and Demonstrations </li></ul><ul><l...
Benefits - Cost <ul><li>Free, Easy to Use Tools </li></ul><ul><li>Much Higher Response Rate </li></ul><ul><li>Lower Invest...
Benefits - Sales <ul><li>Higher Closing Ratios </li></ul><ul><li>Builds Long Term Relationships with Prospects and Custome...
Benefits - Permission <ul><li>Gain Prospects' and Customers' Permission to Interrupt Them at a Later Date </li></ul><ul><l...
<ul><li>Remember, your  Website does not have to be perfect..... </li></ul><ul><li>It just has to be a little bit better t...
<ul><li>And then, the Search Engines will love you and give you “atta-boys”...for good performance! </li></ul><ul><li>And ...
Review Time There is No Quiz! 1)  Old Marketing Technique – “Outbound” or  Interruption Marketing 2)  New Web Based Market...
Thank you for your time. Please visit our Website for more hints and tips  or contact us for Training, Research, Mentoring...
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Outbound Vs Inbound Marketing Or How To Attract Qualified Prospects To Your Website

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I have been a consultative professional salesperson for 30+ years. I try to teach my prospects and customers about the products and services my company offers rather than just “selling” them. Then I encourage them to make intelligent, informed purchasing decisions.

These same techniques are used to attract prospects to Websites I market. This is called "Inbound" or permission marketing. I added 'availability on demand' marketing to that terminology. The concept is to showcase your company's products and services, as well as your expertise, to prospects searching the WEB at times convenient to them, not you. This is contrary to traditional marketing methods, also called "Outbound" or interruption marketing.

Here I explain the different concepts and cite examples. This presentation is geared towards self employed, mini- and micro-business owners and solopreneurs interested in using the many free do it yourself marketing techniques available on the WEB.

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Transcript of "Outbound Vs Inbound Marketing Or How To Attract Qualified Prospects To Your Website"

  1. 1. How To Attract Qualified Potential Customers To Your Website <ul><li>Compliments of JEM Consulting </li></ul><ul><li>Div. A-BnC Parties and More, Inc. </li></ul><ul><li>http://www.diywebjem.com </li></ul><ul><li>Michael Yublosky, Vice President </li></ul><ul><li>November, 2009 </li></ul>
  2. 2. Outline - What to Expect to Learn (to pass the Quiz at the end) <ul><li>1) Old Marketing Techniques </li></ul><ul><li>2) New Web Based Marketing </li></ul><ul><li>3) What You Have To Do to Attract Qualified (Ready to Buy) Prospects </li></ul><ul><li>A) Prepare Your Site </li></ul><ul><li>B) Market Your Site </li></ul>
  3. 3. Who can benefit from this presentation? <ul><li>Self employed businesses owners </li></ul><ul><li>Small, mini- and micro- business owners </li></ul><ul><li>Solopreneurs </li></ul><ul><li>Do It Yourselfers </li></ul>
  4. 4. <ul><li>Traditional marketing is based on </li></ul><ul><li>Interrupting people, </li></ul><ul><li>grabbing their attention, while </li></ul><ul><li>hoping they will </li></ul><ul><li>swing at what you are pitching </li></ul><ul><li>(buy your product, service, </li></ul><ul><li>set an appointment...) </li></ul>
  5. 5. That's the old sales numbers game (throw enough stuff on the wall and something will surely stick!) and it is called....
  6. 6. “ Outbound” or Interruption Marketing <ul><li>Telemarketing </li></ul><ul><li>Cold calls </li></ul><ul><li>Print advertising </li></ul><ul><li>Direct mail </li></ul><ul><li>E-Mail </li></ul><ul><li>Networking </li></ul><ul><li>Trade Shows/Seminars </li></ul>
  7. 7. There is a Considerable Down Side to “Outbound” Marketing Low Response Rate (1%-3%) High Cost – Expensive Too Much Waste Harder and Harder to Gain Results
  8. 8. The consumer has defensive Tactics and Tools to stop the endless bombardment of “Outbound” or Interruption Marketing
  9. 9. Defensive Tools <ul><li>Do not call lists </li></ul><ul><li>Caller ID </li></ul><ul><li>DVD and TiVo to record TV and </li></ul><ul><li>fast forward through commercials </li></ul><ul><li>Sirius satellite Radio/Hulu.com/NBC.com </li></ul><ul><li>Ignoring print ads </li></ul><ul><li>Discarding junk mail </li></ul><ul><li>Voice mail screening </li></ul><ul><li>Unsubscribe me </li></ul>
  10. 10. So, if you are still only marketing the way it's been done in the past, STOP Wasting Your Time and Money gaining limited (1%-3%) results. Join the Internet revolution...
  11. 11. “ Inbound” Or Permission/ Availability on Demand Marketing <ul><li>As brought to you in part by... </li></ul><ul><li>The Internet, </li></ul><ul><li>Browsers and </li></ul><ul><li>High Speed Access. </li></ul>
  12. 12. The Internet provides many sources of information and is open for business 24/7/365 <ul><li>Reviews </li></ul><ul><li>Price Comparisons </li></ul><ul><li>Comments </li></ul><ul><li>Suggestions </li></ul><ul><li>Tutorials </li></ul><ul><li>How To's </li></ul><ul><li>Interviews </li></ul>
  13. 13. Make Sure You Have a Significant WEB presence When it Counts the Most... When Your Prospects are Ready to Shop!
  14. 14. <ul><li>Learn the rules to gain free search engine results and implement them for your site. </li></ul><ul><li>Keep tabs on what your </li></ul><ul><li>competition is doing. </li></ul><ul><li>Target a niche market with </li></ul><ul><li>weaker competitors. </li></ul><ul><li>Analyze results and </li></ul><ul><li>“ tweak” your program. </li></ul>
  15. 15. Use A Four Step Planning Guide <ul><li>1) Target Market </li></ul><ul><li>2) Analyze Results </li></ul><ul><li>3) Tweak Strategies </li></ul><ul><li>4) Repeat Until Successful </li></ul><ul><li>Then go to the top and start anew as often as desired. </li></ul>
  16. 16. Attract Prospects By Building Links to Your Site through The Art of Friendly Persuasion
  17. 17. “ Inbound” or Permission/ Availability on Demand Marketing <ul><li>Tutorials, How To's and Demonstrations </li></ul><ul><li>Free Offers </li></ul><ul><li>Article Submissions </li></ul><ul><li>Blogs </li></ul><ul><li>Videos and Podcasts </li></ul><ul><li>Social Networking </li></ul>
  18. 18. Benefits - Cost <ul><li>Free, Easy to Use Tools </li></ul><ul><li>Much Higher Response Rate </li></ul><ul><li>Lower Investment to Publish </li></ul><ul><li>High Return on Your Investment (ROI) </li></ul><ul><li>You Are On A Level Playing Field Equal When You Pick Your Battleground </li></ul>
  19. 19. Benefits - Sales <ul><li>Higher Closing Ratios </li></ul><ul><li>Builds Long Term Relationships with Prospects and Customers </li></ul><ul><li>Gain Referrals Through Word of Mouth </li></ul><ul><li>Often Leads to Repeat Sales </li></ul>
  20. 20. Benefits - Permission <ul><li>Gain Prospects' and Customers' Permission to Interrupt Them at a Later Date </li></ul><ul><li>Supply Them with More Information </li></ul><ul><li>Offer “Specials” </li></ul>
  21. 21. <ul><li>Remember, your Website does not have to be perfect..... </li></ul><ul><li>It just has to be a little bit better than the competition! </li></ul>
  22. 22. <ul><li>And then, the Search Engines will love you and give you “atta-boys”...for good performance! </li></ul><ul><li>And then, your sightings (on search engine results pages) will increase... </li></ul><ul><li>And then, your traffic flow of prospects will increase... </li></ul><ul><li>And then, so will your sales results! </li></ul>
  23. 23. Review Time There is No Quiz! 1) Old Marketing Technique – “Outbound” or Interruption Marketing 2) New Web Based Marketing – “Inbound” or Permission/Availability on Demand Marketing 3) Be Prepared When the Prospect is Ready A) Prepare Your Site for Search Engines B) Market Your Site with Free Web Resources
  24. 24. Thank you for your time. Please visit our Website for more hints and tips or contact us for Training, Research, Mentoring or Coaching on these and other Web DIY E-Marketing techniques! http://www.diywebjem.com Email: [email_address] Voice/Skype: (847) 634-6535
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