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I have been a consultative professional salesperson for 30+ years. I try to teach my prospects and customers about the products and services my company offers rather than just “selling” them. Then I encourage them to make intelligent, informed purchasing decisions.
These same techniques are used to attract prospects to Websites I market. This is called "Inbound" or permission marketing. I added 'availability on demand' marketing to that terminology. The concept is to showcase your company's products and services, as well as your expertise, to prospects searching the WEB at times convenient to them, not you. This is contrary to traditional marketing methods, also called "Outbound" or interruption marketing.
Here I explain the different concepts and cite examples. This presentation is geared towards self employed, mini- and micro-business owners and solopreneurs interested in using the many free do it yourself marketing techniques available on the WEB.