Modular Data Centers<br />Benefits and Best Practices<br />Jason Schafer<br />Sr. Analyst, Tier1 Research<br />jason@t1r.c...
Housekeeping<br />Presentation will last approx. 30 minutes<br />Q&A at the end<br />Webinar recording will emailed and av...
What we’ll cover<br />Why do modular data centers matter?<br />How have they evolved & what should you look for?<br />Walk...
Analyzing the business of Enterprise IT Innovation<br />Unique Analysis of the Hosting, Managed Service, Third-Party Datac...
What do we analyze?<br />Competitive dynamics of innovation <br /><ul><li>Funding and formation
Product development and go-to-market strategy
Competitive landscape and business development
M&A scenarios and exits</li></ul>End user adoption<br /><ul><li>Inhibitors and accelerators
Trends and patterns
Vendor Selection
Specific deployments (case studies)</li></li></ul><li>Tier1 Research<br />Segments We Cover<br />Consumer, enterprise, and...
Datacenter Modularity<br />Jason Schafer – Senior Analyst, Datacenters<br />
Current Multi-Tenant Datacenter Market<br />Supply lags demand and utilization continues to climb<br />What is fueling thi...
Global MTDC Supply and Demand (end of 2010)<br />
Global MTDC Utilization (end of 2010)<br />
Future Datacenter Motivators<br /><ul><li>Speed to Market (On-Demand / Just in Time)
Reduced Cost
Increased Reliability
Operational Efficiency</li></ul>There is a better way!<br />
What is “Modularity”?<br /><ul><li>Modular is NOT
More of the same
Containers for the sake of containers
Phased builds
Mixed IT / traditional infrastructure
Modular IS:
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Modular Data Centers: Benefits and Best Practices

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Modular Data Centers: Benefits and Best Practices

  1. 1. Modular Data Centers<br />Benefits and Best Practices<br />Jason Schafer<br />Sr. Analyst, Tier1 Research<br />jason@t1r.com <br />Mike Hagan<br />EVP, Lee Technologies<br />mhagan@leetechnologies.com<br />
  2. 2. Housekeeping<br />Presentation will last approx. 30 minutes<br />Q&A at the end<br />Webinar recording will emailed and available on info.leetechnologies.com <br />
  3. 3. What we’ll cover<br />Why do modular data centers matter?<br />How have they evolved & what should you look for?<br />Walk-through 4 basic design concepts & benefits.<br />
  4. 4. Analyzing the business of Enterprise IT Innovation<br />Unique Analysis of the Hosting, Managed Service, Third-Party Datacenter and Internet Infrastructure sectors<br />The 451 Group<br />The Uptime Institute is the leading independent think tank and research body serving the global datacenter industry. <br />
  5. 5. What do we analyze?<br />Competitive dynamics of innovation <br /><ul><li>Funding and formation
  6. 6. Product development and go-to-market strategy
  7. 7. Competitive landscape and business development
  8. 8. M&A scenarios and exits</li></ul>End user adoption<br /><ul><li>Inhibitors and accelerators
  9. 9. Trends and patterns
  10. 10. Vendor Selection
  11. 11. Specific deployments (case studies)</li></li></ul><li>Tier1 Research<br />Segments We Cover<br />Consumer, enterprise, and carrier IT services<br />Hosting<br />Content delivery<br />Internet Software & Web Apps<br />Software-as-a-service<br />Datacenters (MTDC Services e.g. wholesale & Colocation)<br />Datacenter Technologies<br />
  12. 12. Datacenter Modularity<br />Jason Schafer – Senior Analyst, Datacenters<br />
  13. 13. Current Multi-Tenant Datacenter Market<br />Supply lags demand and utilization continues to climb<br />What is fueling this demand?<br />Unstoppable move to Cloud services<br />Continued effects from credit crunch<br />Service providers don’t need to build their own datacenters<br />Physical facility starting to become commoditized<br />
  14. 14. Global MTDC Supply and Demand (end of 2010)<br />
  15. 15. Global MTDC Utilization (end of 2010)<br />
  16. 16. Future Datacenter Motivators<br /><ul><li>Speed to Market (On-Demand / Just in Time)
  17. 17. Reduced Cost
  18. 18. Increased Reliability
  19. 19. Operational Efficiency</li></ul>There is a better way!<br />
  20. 20. What is “Modularity”?<br /><ul><li>Modular is NOT
  21. 21. More of the same
  22. 22. Containers for the sake of containers
  23. 23. Phased builds
  24. 24. Mixed IT / traditional infrastructure
  25. 25. Modular IS:
  26. 26. Pre-fabricated and standardized
  27. 27. Scalable and flexible
  28. 28. Industrialization of the build process
  29. 29. Supply chain rather than on-site design / build</li></li></ul><li>The Modular Market<br /><ul><li> A generation (or two) beyond “containers”
  30. 30. Immature / fledgling
  31. 31. Less than a year old for the mass-market
  32. 32. Pioneered by “the big guys”, trickling down</li></li></ul><li>Why Now?<br /><ul><li> Datacenter “real estate” is expensive and time-consuming
  33. 33. Core competencies & fiscal responsibility
  34. 34. Real demand for third party datacenters & services
  35. 35. Continued proliferation of the “digital age”</li></li></ul><li>Tier1 Predictions<br /><ul><li> Many new (and unknown) suppliers of modular datacenter components
  36. 36. Much faster speed-to-market
  37. 37. Datacenter build no longer the bottleneck
  38. 38. “Cloudification” of the datacenter build philosophy
  39. 39. Datacenter leasing
  40. 40. End-to-end Partnerships
  41. 41. The next 18-24 months will be very volatile and fast-moving in terms of datacenter modularity.</li></li></ul><li>Questions?<br />Jason Schafer<br />Senior Analyst, Datacenters – Tier1 Research<br />Jason@T1R.com -or- datacenters@T1R.com<br />Thank you!<br />
  42. 42. Marketplace<br />Money is tight<br />Energy efficiency savings are important but misunderstood<br />
  43. 43. Over-building still prevalent<br />Traditional thinking has no solution<br />Marketplace<br />
  44. 44. Marketplace<br /><ul><li>Computing services are becoming commoditized</li></li></ul><li>Shift in Industry<br />30% plan to build new data centers in 2011<br />62% plan to expand hardware capacity in 2011<br />But, 47% say data center growth is a challenge <br />
  45. 45. Containers<br />Starting to be adopted throughout the industry<br />Tremendous savings are possible<br />Lowered operating costs<br />
  46. 46. Containers<br />1st Generation containers are too expensive and too dense<br />2nd Generation containers have more usable features and cost less<br />
  47. 47. Flexible Solution<br />IT Module<br />Fully Modular<br />Hybrid<br />Partially Modular<br />Typical Space<br />HVAC<br />UPS<br />UPS<br />Distribution<br />IT Module<br />HVAC<br />HVAC<br />IT Module<br />HVAC<br />IT Module<br />HVAC<br />HVAC<br />HVAC<br />HVAC<br />HVAC<br />HVAC<br />Chiller<br />Distribution<br />Distribution<br />Distribution<br />UPS<br />GEN<br />UPS<br />GEN<br />UPS<br />GEN<br />UPS<br />GEN<br />UPS<br />GEN<br />UPS<br />GEN<br />Chiller<br />Utility<br />Utility<br />Utility<br />
  48. 48. Closing<br />Stick with simple designs<br />Cost less to build<br />Cost less to operate<br />More efficient<br />Reduce risk for human error<br />Stay vendor neutral<br />Keep your mind open<br />There are many strategies…<br />Yours may include containers<br />Dial down complexity. <br />Dial down your TCO.<br />
  49. 49. Q&A <br />Jason Schafer<br />Senior Analyst, Datacenters – Tier1 Research<br />Jason@T1R.com-or- datacenters@T1R.com<br />Mike Hagan<br />EVP, Lee Technologies<br />Mhagan@leetechnologies.com<br />

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