Modular Data Centers: Benefits and Best Practices

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  • 1. Modular Data Centers
    Benefits and Best Practices
    Jason Schafer
    Sr. Analyst, Tier1 Research
    jason@t1r.com
    Mike Hagan
    EVP, Lee Technologies
    mhagan@leetechnologies.com
  • 2. Housekeeping
    Presentation will last approx. 30 minutes
    Q&A at the end
    Webinar recording will emailed and available on info.leetechnologies.com
  • 3. What we’ll cover
    Why do modular data centers matter?
    How have they evolved & what should you look for?
    Walk-through 4 basic design concepts & benefits.
  • 4. Analyzing the business of Enterprise IT Innovation
    Unique Analysis of the Hosting, Managed Service, Third-Party Datacenter and Internet Infrastructure sectors
    The 451 Group
    The Uptime Institute is the leading independent think tank and research body serving the global datacenter industry.
  • 5. What do we analyze?
    Competitive dynamics of innovation
    • Funding and formation
    • 6. Product development and go-to-market strategy
    • 7. Competitive landscape and business development
    • 8. M&A scenarios and exits
    End user adoption
    • Inhibitors and accelerators
    • 9. Trends and patterns
    • 10. Vendor Selection
    • 11. Specific deployments (case studies)
  • Tier1 Research
    Segments We Cover
    Consumer, enterprise, and carrier IT services
    Hosting
    Content delivery
    Internet Software & Web Apps
    Software-as-a-service
    Datacenters (MTDC Services e.g. wholesale & Colocation)
    Datacenter Technologies
  • 12. Datacenter Modularity
    Jason Schafer – Senior Analyst, Datacenters
  • 13. Current Multi-Tenant Datacenter Market
    Supply lags demand and utilization continues to climb
    What is fueling this demand?
    Unstoppable move to Cloud services
    Continued effects from credit crunch
    Service providers don’t need to build their own datacenters
    Physical facility starting to become commoditized
  • 14. Global MTDC Supply and Demand (end of 2010)
  • 15. Global MTDC Utilization (end of 2010)
  • 16. Future Datacenter Motivators
    • Speed to Market (On-Demand / Just in Time)
    • 17. Reduced Cost
    • 18. Increased Reliability
    • 19. Operational Efficiency
    There is a better way!
  • 20. What is “Modularity”?
    • Modular is NOT
    • 21. More of the same
    • 22. Containers for the sake of containers
    • 23. Phased builds
    • 24. Mixed IT / traditional infrastructure
    • 25. Modular IS:
    • 26. Pre-fabricated and standardized
    • 27. Scalable and flexible
    • 28. Industrialization of the build process
    • 29. Supply chain rather than on-site design / build
  • The Modular Market
    • A generation (or two) beyond “containers”
    • 30. Immature / fledgling
    • 31. Less than a year old for the mass-market
    • 32. Pioneered by “the big guys”, trickling down
  • Why Now?
    • Datacenter “real estate” is expensive and time-consuming
    • 33. Core competencies & fiscal responsibility
    • 34. Real demand for third party datacenters & services
    • 35. Continued proliferation of the “digital age”
  • Tier1 Predictions
    • Many new (and unknown) suppliers of modular datacenter components
    • 36. Much faster speed-to-market
    • 37. Datacenter build no longer the bottleneck
    • 38. “Cloudification” of the datacenter build philosophy
    • 39. Datacenter leasing
    • 40. End-to-end Partnerships
    • 41. The next 18-24 months will be very volatile and fast-moving in terms of datacenter modularity.
  • Questions?
    Jason Schafer
    Senior Analyst, Datacenters – Tier1 Research
    Jason@T1R.com -or- datacenters@T1R.com
    Thank you!
  • 42. Marketplace
    Money is tight
    Energy efficiency savings are important but misunderstood
  • 43. Over-building still prevalent
    Traditional thinking has no solution
    Marketplace
  • 44. Marketplace
    • Computing services are becoming commoditized
  • Shift in Industry
    30% plan to build new data centers in 2011
    62% plan to expand hardware capacity in 2011
    But, 47% say data center growth is a challenge
  • 45. Containers
    Starting to be adopted throughout the industry
    Tremendous savings are possible
    Lowered operating costs
  • 46. Containers
    1st Generation containers are too expensive and too dense
    2nd Generation containers have more usable features and cost less
  • 47. Flexible Solution
    IT Module
    Fully Modular
    Hybrid
    Partially Modular
    Typical Space
    HVAC
    UPS
    UPS
    Distribution
    IT Module
    HVAC
    HVAC
    IT Module
    HVAC
    IT Module
    HVAC
    HVAC
    HVAC
    HVAC
    HVAC
    HVAC
    Chiller
    Distribution
    Distribution
    Distribution
    UPS
    GEN
    UPS
    GEN
    UPS
    GEN
    UPS
    GEN
    UPS
    GEN
    UPS
    GEN
    Chiller
    Utility
    Utility
    Utility
  • 48. Closing
    Stick with simple designs
    Cost less to build
    Cost less to operate
    More efficient
    Reduce risk for human error
    Stay vendor neutral
    Keep your mind open
    There are many strategies…
    Yours may include containers
    Dial down complexity.
    Dial down your TCO.
  • 49. Q&A
    Jason Schafer
    Senior Analyst, Datacenters – Tier1 Research
    Jason@T1R.com-or- datacenters@T1R.com
    Mike Hagan
    EVP, Lee Technologies
    Mhagan@leetechnologies.com