B4: The Road to Startup Success is Paved in Pivots, Kate Skavish
Secrets of Rapid Mobile App Development
1. Secrets of Rapid Mobile
App Development
Matt Brezina, Co-founder & CEO Sincerely Inc.
@brezina
matt@sincerely.com
2. Sincerely
We help the world be more thoughtful
Sincerely @brezina
3. Sincerely
We help the world be more thoughtful
We’ve built the world’s
largest gift network
Sincerely @brezina
4. Sincerely
We help the world be more thoughtful
We’ve built the world’s
largest gift network
•1.2M members
•1.6M mailing addresses
• Shipped products to
800k homes
Sincerely @brezina
5. Sincerely
We help the world be more thoughtful
We’ve built the world’s
largest gift network
•1.2M members
•1.6M mailing addresses
• Shipped products to
800k homes
Sincerely @brezina
6. Our first year
May June July Aug Sept Oct Nov Dec
Sincerely @brezina
7. Our first year
May June July Aug Sept Oct Nov Dec
Sincerely @brezina
8. Our first year
May June July Aug Sept Oct Nov Dec
Sincerely @brezina
9. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
10. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
11. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
12. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
13. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
14. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
15. Our first year
May June July Aug Sept Oct Nov Dec
30+
Sincerely @brezina
16. Our first year
May June July Aug Sept Oct Nov Dec
9 products30+
in 12 months
Sincerely @brezina
38. 7. Use Android for quick testing
• Android apps have no app approval
Sincerely @brezina
39. 7. Use Android for quick testing
• Android apps have no app approval
• Android updates go live in hours
Sincerely @brezina
40. 7. Use Android for quick testing
• Android apps have no app approval
• Android updates go live in hours
• Apple updates go live in 7 days
Sincerely @brezina
41. 7. Use Android for quick testing
• Android apps have no app approval
• Android updates go live in hours
• Apple updates go live in 7 days
• Closest thing we have to the web in
the mobile app world
Sincerely @brezina
42. 8. APIs are everything
Internal API
Sincerely @brezina
43. 8. APIs are everything
Internal API
Payment processing
Order fulfillment
User accounts
Address book
Transactional emails
Sincerely @brezina
44. 8. APIs are everything
Internal API
Payment processing
Order fulfillment
User accounts
Address book
Transactional emails
No Sincerely product engineers touch our database
Sincerely @brezina
45. 8. APIs are everything
Internal API
Payment processing
Order fulfillment
User accounts
Address book
Transactional emails
No Sincerely product engineers touch our database
External API
Sincerely @brezina
46. 8. APIs are everything
Internal API
Payment processing
Order fulfillment
User accounts
Address book
Transactional emails
No Sincerely product engineers touch our database
External API
60
+
Sincerely @brezina