Using Kickstarter to Run an MVP by Back to the Roots

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Using Kickstarter to Run an MVP by Back to the Roots

Nikhil Arora @nikhilarora Back to the Roots
Alejandro Velez @bttrventures Back to the Roots

The Lean Startup Conference 2013
http://leanstartup.co/

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Using Kickstarter to Run an MVP by Back to the Roots

  1. 1. MAKING FOOD PERSONAL AGAIN @VelezAlejandro @NikhilArora Lean Startup December
  2. 2. THE BEGINNING THE BEGINNING
  3. 3. FROM FRESH FROM FRESH MUSHROOMS TO KITS MUSHROOMS TO KITS
  4. 4. A JOURNEY IN DESIGN A JOURNEY IN DESIGN 2009 2010 2011 2013
  5. 5. THE MUSHROOM KIT THE MUSHROOM KIT
  6. 6. 1 1 $248,873 raised $248,873 raised in 30 days in 30 days
  7. 7. 2 2
  8. 8. 3 3
  9. 9. #AquaFarm
  10. 10. LESSON LEARNED: LESSON LEARNED: “Escoba nueva siempre “Escoba nueva siempre barre bien” barre bien” (New brooms always (New brooms always sweep clean) sweep clean)
  11. 11. www.backtotheroots.com @BTTRventures @NikhilArora @VelezAlejandro facebook.com/backtotheroots

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