Maybe you already know about our product suite that fits into both Salesforce and Oracle RightNow CRM platforms, but you may not know the women behind the product. Here's our story.

1. Get to know: Language I/O
Creators of LinguistNow product suite for Oracle-RightNow and Salesforce CRM platforms

2. Management Team
Lucia Kash
Business Development Manager
Heather Shoemaker
Managing Partner
Kaarina Kvaavik
Managing Partner
Jennifer Emge
Social Media Director

3. Heather Shoemaker – Managing Partner
Best Part of the Job: The excitement of starting something new with people I like to work
with.
Dream Coffee Get-Together With: First, we would have herbal tea, because I'm off caffeine.
Secondly, it would have to be the author of my favorite quote - Ursula K. Le Guin, also one of
my favorite authors.
“about 50% of
our pots
explode during
the bisque
firing”
The Real Heather: I have a potters wheel in our barn loft at home where my daughters and I throw pots and
fire them in a 1950's-era kiln. We have lots of fun, except we're not very good at getting the air bubbles out
of the clay so about 50% of our pots explode during the bisque firing. I enjoy reading science fiction, fantasy
and post-war British authors. I like corn mazes and dressing up for Halloween in my elf ears. I wouldn't mind
having REAL elf ears. I love taking long walks in windy cities when the sun is shining. I ADORE eating good
food.
Favorite Quote: "It is good to have an end to journey toward, but it is the journey that matters in the end." - Ursula
K. Le Guin

4. Kaarina Kvaavik – Managing Partner
Best Part of the Job: I’m very passionate about what we do, and I thoroughly enjoy letting that passion show when I interact with our
own team, clients, partners and prospects. Working with people that I really like and respect is such a treat and it makes every
day fun and exciting. To be able to solve complex problem with simple solutions – well, that just makes my day!
Dream Moment(s): My dream moment would be to be on stage, singing with
Phil Lynott (lead singer in Thin Lizzie - RIP) or Stevie Nicks (Fleetwood Mac). I’d would
also love another chance to hang out with my dad and get his very sound advice, and laugh
until tears stream down our faces. And, let’s not forget about talking to Douglas Adams and
getting the real scoop on “The Hitchhiker’s Guide to the Galaxy” – one of the funniest books ever written.
I’m no longer
in a band but I
often pretend
to be
Life Outside of Work: My day-to-day work is 100% business so when I’m “off duty” I really enjoy bringing in the
other half of my brain doing some creative stuff. Mind you, my 5-year old draws and paints much better than I do so
my creativity focuses on cooking, making silver jewelry and getting my hands dirty in the garden. Going back some
years now (wink, wink) I used to sing in a band. I’m no longer in a band but I often pretend to be, singing loudly while
I cook in the kitchen. My family is very important to me and I often schedule crazy flights just so that I can be with
them as much as possible.
Favorite Quote: My dad always used to say “There is a linear relationship between pain and learning.” I don’t know
who said that originally (maybe it was my dad) but it’s something I often repeat when I’m going through some tough
times. The harder it gets, the more you learn!

5. Lucia Kash – Business Development Manager
“I like languages, in
fact, I speak 4 or 5”
Best Part of the Job: The chance I have to create something meaningful.
Hobbies and Interests: Tennis, skiing, watching the Red Sox beat the Yankees, and the Patriots going
for another Superbowl. I like languages, in fact, I speak 4 or 5 depending on whom I am with and
where I am.
Person I Admire: Richard Branson, he loves and lives life while creating an awesome empire, listening
to people and giving them what they wanted. Simple, but powerful. He still behaves like a simple and
humble bloke, just having fun.
Favorite Quote: “Every failure brings with it the seed of an equivalent advantage” ~Napoleon Hill

6. Jennifer Emge – Social Media Director
Best Part of the Job: Adding creativity to a market that’s often viewed as
all business all the time.
“I know it’s not
profound, like
Mother Teresa
or Jesus…”
Life Outside Work: I don’t go anywhere without a camera (I’ve started my own photography
business). I love sports (football and baseball the most). Getting lost on road trips is one of my
favorite past times. I recently became a certified open water diver, have run in five half-marathons,
and love challenging myself physically and mentally. I’m a proud military wife, going anywhere the
Navy sends us.
Dream Coffee Date: Zac Brown. I know it’s not profound, like Mother Teresa or Jesus, but his music
makes me happy, and his lyrics are incredibly well-written. We need to chat.
Life Motto: “Things work out best for those who make the best of how things work out.”
~John Wooden

7. Why We Are Credible: Experience and Passion
 Heather Shoemaker
 Architected and helped build our LinguistNow Add-Ins to the RightNow CX platform
 Years of experience in software development, internationalization, SaaS, globalization,
integration, and product development
 Kaarina Kvaavik
 More than 20 years experience in the high-tech industry.
 Specialties: Translation, Internationalization, Localization, International Sales & Marketing,
Project and Product Management
 Lucia Kash
 Experience in consulting, localization, globalization and international business
 Speaks English, German, French, Dutch and Italian
 Jennifer Emge
 Started her career in translation, then moved over to consumer insight to discover what people
really want, and landed in social media
 Bachelor’s degree in Spanish

8. All work and no play? No way!
-
Dreamforce by Salesforce
Oracle OpenWorld
Localization Unconference

9. What is LinguistNow, our product suite, all about?
LinguistNow Help:
LinguistNow Response:
 Automates the human translation process of
your FAQ content inside RightNow and
Salesforce.
 Demo:
http://www.youtube.com/watch?v=w14z3mxDV
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 Leverages human linguists as well as
machine translation technology to allow
your help desk to respond to support
questions inside RightNow and Salesforce
from anywhere in the world.
 Demo:
http://www.youtube.com/watch?v=gu9ma6YB
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http://languageio.com/products/

10. THANK YOU!
(Chat soon?)
Sales: +1 (781) 990-1282
Customer Service: +1 (307) 421-0466
Email: Ask@linguistnow.com
Twitter: @linguistnow and @languageio
LinkedIn: http://www.linkedin.com/company/language-i-o