High cart abandonment rate increases the marketing budget: e-commerce sites are compelled to engage in recovery campaigns through retarget marketing. But, what are the possible causes of high cart abandonment rates?

1. Cart abandonment rate
By Picreel

2. Do you know?
• Over 65% of all carts filled on e-commerce sites
are never properly checked out.
• With each online order averaging a value of
$116.58, high cart abandonment rate turns out
to be a major loss to online businesses.

3. Do you know?
• High cart abandonment rate also increases the
marketing budget: e-commerce sites are
compelled to engage in recovery campaigns
through retarget marketing.

4. But, what are the possible causes
of high cart abandonment rates?

5. High shipping costs
You products may be at a friendly price, but the
shipping cost makes them too expensive and
that contributes to high cart abandonment rate.

6. Hidden costs
• Your cart abandonment rate increases with
customers being turned off by costs that come
into their attention just as they are about to
make payments.

7. Lack of a clear check out options
• Is possible you do everything correctly and the
customers are eager to buy, but your complex
check out options become the source of high cart
abandonment rate.

8. Poorly done website
• An awkward browsing experience is another
major contributor to high cart abandonment
rate. Many customers will not wait for the check
out page to load while other options are waiting.

9. Limited payment options
Customer not finding convenient payment service
has been observed to be another major
contributor to high cart abandonment rate

10. Unresponsive customer support
Some support during online shopping help
customers to complete transactions. However, if
none is there, then shoppers have no other
option when they encounter obstacles, but to
abandon their cart.

11. Reducing cart abandonment rate starts with
working on the fundamentals of your e-
commerce site.
What are the fundamental steps you can
take to reduce cart abandonment rate?

12. Design a great website!
The first step to reducing the cart abandonment
rate is ensuring that your website is responsive.
Strive to make the browsing experience simple,
fun and smooth.

13. Write snappy product copies!
Use simple, clear and concise language because
few people have the time to read or decipher
detailed and complicated product descriptions.
It is beneficial to your cart abandonment rate to
always make it snappy!

14. Even better, use clear images
Images pass information more effectively than
text. Customers find it easy, fun and convenient.
Any e-commerce site with quality images
experiences lower cart abandonment rate.
Investing in quality product videos is even a better
idea. Through them you are in a position to show
the customer more product aspects.

15. Add convenient payment options
Offer extensive selections of payment options-
Include Paypal, Visa, Mastercard or any other
service you envisage to be used by your
customers. Also take into considerations the
currency your customers find convenient using,
and your cart abandonment rate will take a dip!

16. Invest in an exit intent technology
Catching your customers before they abandon
their carts is better than going after them later.
With Picreel exit intent technology, you are
bound to bring significantly down the cart
abandonment rate by motoring their movement
and giving them appropriate messages when
they are about to leave.

17. Besides doing everything right, you
also need
To motivate your customers to check out their
carts. The following are incentives you can give
to reduce cart abandonment rate:
• Offer free shipping services
• Give time bound discounts
• Give rewards for carts successful checked out

18. While you will never make everyone filling a
shopping cart on your e-commerce site check
out, with a well thought out strategy you will
significantly reduce your current cart
abandonment rate!

19. BEST OF LUCK!