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LSF Interactive SEMPO Google Places Presentation
 

LSF Interactive SEMPO Google Places Presentation

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LSF Interactive's director of SEO, Stephen Peron's presentation delivered at the SEMPO SF Jan. 26, 2011 meet-up.

LSF Interactive's director of SEO, Stephen Peron's presentation delivered at the SEMPO SF Jan. 26, 2011 meet-up.

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    LSF Interactive SEMPO Google Places Presentation LSF Interactive SEMPO Google Places Presentation Presentation Transcript

    • Presented By: Stephen Peron Director of SEO, LSF Interactive
      • Who AM I?
      • What was the Google Place Search Update?
      • Why the Update?
      • Tips & Tricks for Optimization
      • Stephen Peron
        • Director of SEO at LSF Interactive
        • 6 Years of experience
        • On Page Optimization, Keyword Research, Link Building, Shopping Feeds, and Conversion Analysis
        • My license plate reads “H1 SEO H1!”
      • About LSF Interactive
        • Established in 1999
        • 95 people worldwide, with US and European presence
        • More than 300 clients worldwide
        • $30 million in 2010 revenue, ranking among the top 35 US digital agencies
        • Two-time Inc. 5000 company
        • Full service offering
      • Occurred October 27, 2010
      Old “7 Pack” Results New Google Place Search
      • Disappearance of Organic Results
        • Client ranked 6 th organically before update; found on page 2 after!
      • Merge of Organic Index and Local Business Index
      • According to Google, 20% of searches are related to location
      • Google Loves Their Profits!
      • Forces small business owners to register their FREE places page(s)
      • But to standout, you must use paid advertising!
      • Google Tags ($25 / Month)
        • 2009: 27 million small businesses
        • At 1% sign up rate: 6.75 Million Dollars-a-Month!
      • Google Boost
        • Paid search for the common person
        • Set it and forget it!
      • Google Offers  
        • Google’s own Groupon
        • Endless possibilities
      *300 telephone sales reps in Mountain View, Calif. selling Tags and Boost !
      • October 12 th , 2010: Marissa Mayer moves to Local!
      • *She helped perfect normal search; now it’s Local’s turn!
      Vice President of Search
      • Local is All About Citation, not Links…
        • Google wants to trust you, so put out the right signals!
        • Use Consistent Information
          • Street vs St.
          • Avenue vs Ave.
          • Use Local Telephone Numbers
        • Update Your Business Data
          • Use Localeze or infogroup
      • Give Google Your GEO Sitemap
        • http://www.geositemapgenerator.com/
        • Submit to Google Webmaster Tools
      • Still Optimize Organically
        • Good Organic Optimization Will Increase Overall Ranking
        • Create Service Pages – Less Bounce Rate
      • Claim a Google Places Account … it’s Free!
      • Get Real Reviews ( Do Not Pay For Them )
      • When Looking at Competitors, Find “More About This Place.”
      • Buy a Google Tag (30 Days Free)
        • Test Your Performance
      • Thumbnail Optimization
        • First Image Uploaded
        • Could Put a Call To Action!
      • Local is Not Perfect
        • It Takes Time to Update
        • Lots of Errors
    • They Still Rank Well - Some Above The Fold - Some Below The Fold
    • Maybe Even Improved? - Before: 1 Link - After: 9 Links! How? – Rich Snippets - If you own a directory, do this!