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Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs)

by on Feb 12, 2014

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8 out of 10 small and medium businesses (SMBs) use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver ...

8 out of 10 small and medium businesses (SMBs) use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.

Download the full whitepaper at http://lnkd.in/SMB-research

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http://blog.hubspot.com 2994
http://marketing.linkedin.com 1000
http://www.marketingprofs.com 791
http://feedly.com 313
http://someacademy.com 202
http://feeds.feedburner.com 160
http://m.marketingprofs.com 152
http://sosyalmedya.co 140
http://www.dr4ward.com 132
http://www.linkedin.com 60
https://twitter.com 48
http://www.smo14.de 37
http://www.scoop.it 30
http://midnightoilagency.com 29
http://teach.ceoblognation.com 26
http://newsblur.com 23
http://www.ebizroi.com 20
http://viralhaberler.blogspot.com.tr 20
http://fankychristian.blogspot.com 17
http://fanzappy.wordpress.com 10
http://www.newsblur.com 10
http://www.feedspot.com 9
https://www.linkedin.com 9
https://www.rebelmouse.com 8
http://www.typepad.com 8
http://fankychristian.blogspot.com.br 7
http://digg.com 7
http://reader.aol.com 6
http://www.publishathome.net 3
http://www.google.com 3
http://esv4-it-apps-qa01.corp.linkedin.com 3
http://localhost 3
http://tweetedtimes.com 2
http://fankychristian.blogspot.de 2
http://translate.googleusercontent.com 2
http://www.inoreader.com 2
http://beta.inoreader.com 1
http://www.hanrss.com 1
https://www.commafeed.com 1
https://reader.aol.com.tr 1
http://inoreader.com 1
http://fankychristian.blogspot.pt 1
http://www.mktbullet.com 1
http://www.google.com.tr 1
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  • 7outof8 7outof8 Seems like several of the slides indicate a preference for one-way social media (great, obvious use of megaphone symbol, btw!). LISTENING via social media, rather than shouting/broadcasting is crucial in understanding the opportunity social media may represent to a small business. Listening via social media is misunderstood, and it's undervalued. If you're succeeding as a tech company marketing to the tech-priveleged market, then social media works for you in a way that may not work for - let's say a value-added agricultural startup with limited distribution but off-the-charts consumer and grocer vendors endorsements -- other companies that may be starting up beyond the 600-mile from San Francisco (would prefer to call it 'Frisco, which if adopted commonly will save us all time, ink, bandwidth, online real estate, etc., but I understand that'd be gauche) city limits. Maybe modify the title to include '.....and Medium Businesses (SMBs) From the Sample We Gathered'. Just say'n seems you may be living inside the resort's perimeter, but for all I know you're in local sustainable community ag land near the border of Canada, like me. 2 months ago
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Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) Presentation Transcript