Social Selling From Tiffany Williams, Global Account Manager at LinkedIn // The Big Picture is a bi-annual, must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners. The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS. For more information visit the event page: thebigpicture2015.purestone.co.uk

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2. Talking Social in B2B
​Tiffany Williams
​Global Account Manager
EMEA
​LinkedIn
​@TiffBritAM

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US
Brazil
6M+
China
Russia
115M+
21M+
10M
+
18M+
UK
3M+
3M+
South
Africa
5M+
Netherland
s
Canada
10M+
Mexico
7M+
Argentina
4M+
9M+
France
6M+
Spain
4M+
Germany
7M+
Italy
India
28M+
Indonesia
2M+
Vietnam
1M+
Australia
Japan
1M+
1M+
Nigeria
Ukraine
500K+
Middle East
8M+
Turkey
3M+
1M+
New
Zealand
4M+
Scandinavia
LinkedIn is the biggest global B2B network
MEMBERS WORLDWIDE MEMBERS PER SECOND MONTHLY UNIQUE
VISITORSMEMBERS WORLDWIDE
+2 New
MEMBERS PER SECOND
100M+
MONTHLY UNIQUE VISITORS
364M+
Regional membership
116M+ EMEA
89M+ Europe
68M+ Asia and the Pacific
13M+ Southeast Asia
6M+ DACH
​15M+ MENA
50M+ LATAM

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Social Selling Index
Create a professional brand
Find the right people
Engage with insights
Build strong relationships

5. 75%
of B2B Buyers use social media
to make purchasing decisions

8. It costs 75%
less to generate leads via social
media than any other channel