1.
ROY JACQUES
EMEA MANAGING DIRECTOR, SYSOMOS
@ROYJACQ

2.
COMMITMENT
TO ADVANCED
DATA SCIENCES
BIG DATA
EXPERTISE
WHO WE ARE
FOCUS ON
ADVERTISING
INSIGHTS
Sysomos uses data science to bring together
intelligent businesses and connected customers
to deliver more personalized, relevant experiences.
With a strong history built on social listening and analytics-
increasingly valuable applications in business-our future
will be built on advancing the data science that has
always made our solutions so powerful.
Sysomos is the largest independent social intelligence
platform in the world, with a core competency and focus
on data science to drive the action side of marketing.

3.
DATADATADATADATA
DATADATADATADATA
DATA
DATADATADATA
DATADATA
DATADATA
DATADATA
DATA
DATA IS BEING PRODUCED AT THE SPEED OF LIGHT.
Every hour, enough information is consumed
by the internet to fill 7M DVDs.
Side-by-side that would scale Mount Everest 95 times.

4.
WHERE DO WE LOOK?

5.
Exciting new, interdependent data bases allow Sysomos
to advance the world of data from:
• Associative: what happened and when; through
• Predictive: anticipating trends, identifying patterns and
understanding individual and communality behaviors; to
• Pre-emptive: illustrate what will happen next and how to
move to meeting emerging opportunities.

6.
WHAT IS THE VALUE WE DERIVE FROM SOCIAL MEDIA?

7.
If you are asked “What is the ROI of
social media?” you are being asked the
wrong question.
It should be “how can I use social to
improve my business and customer
experience”?

8.
RELEVANT
IN SIGHTS

9.
Pre-purchase Intent
"I want a" OR "we want a" OR "want to have a" OR "want to buy a" OR "I wish I had a"
OR "I wish could have a" OR "I need a" OR "we need a" OR "I want an" OR "we want
an" OR "want to have an" OR "want to buy an" OR "I wish i had an" OR "I wish could
have an" OR "I need an" OR "we need an" OR "planning to buy" OR "saving up for" OR
"buying this weekend" OR "going to get" OR "going to buy" OR "need to purchase"
OR "need to buy" OR "looking to purchase" OR "looking to buy" OR "shopping for" OR
buying OR "want to buy" OR "want to purchase" OR "going to purchase" OR "going to
get" OR "shopping for" OR "going to mall" OR "going to store" OR "spending
money"~3 OR "plan on getting" OR "gonna get"~2 OR "gonna buy"~2 OR "want one"
OR "want to buy" OR "want to get" OR "want to order" OR "need one" OR "need to
get" OR "need to have" OR (("where do I" OR "were do I" OR "where should I" OR
"were should I" OR "where can I" OR "were can I") AND ("buy" OR "buying" OR
"purchase" OR "purchasing" OR "purchased" OR "get"))

10.
SET GOALS BEFOREHAND.
ALIGN INSIGHTS AND
CORE ACTIVITIES BACK
TO YOUR PRIMARY GOAL.

11.
HOW CAN DATA SCIENCE HELP?

12.
Synergy…

13.
• Mine the Follower/Friend links using
Modularity, a community detection
algorithm
• Understand the conversations
within communities
– Who’s talking to whom
– What is being said
– Why is it being said
– Understand the sentiment of what they say
– Demographic and/or behavioral insights
INFLUENCER ANALYTICS
How to take Innovation to Market

14.
Thank You