TribeCamp 2010 presentation

Can your tribe survive? Some observations on the life cycles of online communities Kris M. Markman, Ph.D. University of Memphis Tribe Camp Memphis 2010

What is a community?

What is a community? Is it a place? a social group?

What is a community? Is it a place? a social group? Researchers have identiﬁed diﬀerent types of communities:

What is a community? Is it a place? a social group? Researchers have identiﬁed diﬀerent types of communities: communities of practice

What is a community? Is it a place? a social group? Researchers have identiﬁed diﬀerent types of communities: communities of practice communities of interest

What is a community? Is it a place? a social group? Researchers have identiﬁed diﬀerent types of communities: communities of practice communities of interest communities as networks

Communities of practice

Communities of practice mutual engagement

Communities of practice mutual engagement joint enterprise

Communities of practice mutual joint enterprise engagement shared repertoire

Communities of interest

Communities of interest Diﬀer in the “style by which they are imagined”

Communities of interest Diﬀer in the “style by which they are imagined” Style is inﬂuenced by

Communities of interest Diﬀer in the “style by which they are imagined” Style is inﬂuenced by external contexts

Communities of interest Diﬀer in the “style by which they are imagined” Style is inﬂuenced by external contexts temporal structure

Communities of interest Diﬀer in the “style by which they are imagined” Style is inﬂuenced by external contexts temporal structure system infrastructure

Communities of interest Diﬀer in the “style by which they are imagined” Style is inﬂuenced by external contexts temporal structure system infrastructure participant characteristics

Communities as networks

Communities as networks Supportive, sociable relations that provide a sense of belonging

Why do communities (sometimes) fail?

Why do communities (sometimes) fail? Internet is not inherently democratic

Why do communities (sometimes) fail? Internet is not inherently democratic Issues of tangibility: self, space, and place

Why do communities (sometimes) fail? Internet is not inherently democratic Issues of tangibility: self, space, and place Lack of authenticity may erode trust

Why do communities (sometimes) fail? Internet is not inherently democratic Issues of tangibility: self, space, and place Lack of authenticity may erode trust Conﬂicting/changing values, norms, visions

Why do communities (sometimes) fail? Internet is not inherently democratic Issues of tangibility: self, space, and place Lack of authenticity may erode trust Conﬂicting/changing values, norms, visions Object of interest is no longer interesting

Helping communities thrive

Helping communities thrive Moderators/facilitators/coordinators

Helping communities thrive Moderators/facilitators/coordinators set pace, rules/norms, boundaries

Helping communities thrive Moderators/facilitators/coordinators set pace, rules/norms, boundaries Small group of active contributors (long tail)

Helping communities thrive Moderators/facilitators/coordinators set pace, rules/norms, boundaries Small group of active contributors (long tail) Sense of identity (“we-‐ness”)

Helping communities thrive Moderators/facilitators/coordinators set pace, rules/norms, boundaries Small group of active contributors (long tail) Sense of identity (“we-‐ness”) Uniqueness of contributions

Helping communities thrive Moderators/facilitators/coordinators set pace, rules/norms, boundaries Small group of active contributors (long tail) Sense of identity (“we-‐ness”) Uniqueness of contributions Goals and co-‐opetition

Thank you! Contact: k.markman@memphis.edu Twitter: @DiscourseMarker

TribeCamp 2010 presentation

by Kris Markman on Apr 24, 2010

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TribeCamp 2010 presentation — Presentation Transcript