“People live in groups. Every human being enters the
world as a member. From the earliest known history,
people have lived together in families, clans and tribes,
have assembled in neighborhoods, communities,
villages, towns and cities and have operated in gangs,
clubs, unions, associations, and congregations and
innumerable other groups…
“…The person and the group are not separable
phenomena but are simply the individual and collective
aspects of the same thing.”
Dr. Loren Osborn and Dr. Martin Neumeyer
Q: Does it satisfy a real need? Do its members learn more,
have more fun, get more done or get support?
Q: Does it have a clearly articulated purpose?
Q: Is it clear about who belongs and who doesn’t?
Q: Is there interaction between members?
Q: Are there enduring relationships formed between members
that go beyond the original reason for connecting?
Q: Do they contribute, do they participate, do they work
together to achieve the common purpose? Being an audience
is not a community.
Q: Do they feel responsibility for each other and the
community at large?
Q: Are there roles, responsibilities and jobs performed by the
Q: Is it self-policing? Do people censure or eject unruly or
Q: Are there guidelines, rules, or norms of behavior?
DO YOUR MEMBERS…?
Identify with the community? Does it reflect, in part ,who they?
Have a sense of belonging?
Be who they really are without fearing rejection?
Have a sense of confidence, safety, even protection?
Feel part of something bigger than themselves?
Have a sense of purpose and meaning?
A 21c Movement A Campaign
Action Not just
The committed few
The longterm Not just A one-off
THE MOVEMENT CHECKLIST
1. Need, opportunity or crisis?
2. Population that can be mobilized?
3. Asks/calls to action?
4. Plausible Story on why action will make a difference?
5. Resources for sustained action?
6. Rapid response capability?
A Film-maker with an issue?
An Activist with a film?