Trade Book Review
•Download as PPT, PDF•
1 like•525 views
This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."
Recommended
More Related Content
Similar to Trade Book Review
Similar to Trade Book Review (20)
Recently uploaded
Recently uploaded (20)
Trade Book Review
- 2. Principal of FutureWorks, an award-winning New Media agency in Silicon Valley and one of the most prominent leaders and published authors in new media. President and Executive Director of Communications at PFS Marketwyse, a marketing communications agency in New Jersey. Deirdre Breakenridge Brian Solis
- 3. “ We live in a ‘social economy,’ and the only way to succeed in it is to participate” (Solis & Breakenridge, p. 17, 2009).
- 6. Read comments and interact with individuals you want to connect with. =
- 9. After reading this book, I want to learn more about the effects of Social Media. Both positive and negative. What will PR be like 20 years from now?
- 10. YES! If you are a PR professional, this book is a must read. It is a very useful resource and provides valuable information about how you can stay ahead in this fast paced world.
- 11. Senior Public Relations major at Georgia Southern University. Trade Book Review PRCA 3711 Contact: [email_address] Kristen and her Golden Retriever, J.J.
Editor's Notes
- Social Media is what’s happening in the now. Immerse yourself in it.
- 1. Provides one of the most credible forms of marketing: third-party endorsements. 2. Leads to effective communication, which builds trust and strong relationships with media, bloggers, analysts, influencers, and customers. 3. Influences and changes opinion, increases exposure, and builds a positive image and reputation. 4. Causes presence, enhances brand loyalty, and extends brand resonance. 5. Elicits response and action. (Solis & Breakenridge, p. 8, 2009)
- In PR, it is important to build strong relationships on a foundation of trust. To do this, actively engage and listen to your contacts. Show them you care and can be trusted.
- In order to maximize your Social Media opportunities, meet and discuss with the executive and communications team, including business development, marketing, Public Relations and Web managers. The authors best advice is to “Capture it, distill it, and publish often” (Solis & Breakenridge, p. 148, 2009).
- “ SMR represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one easy-to-digest and improved tool” (Solis & Breakenridge, p.115, 2009).