Trade Book Review

by Kristen Kelley on Mar 02, 2010

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This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."

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This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."

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Trade Book Review — Presentation Transcript

Principal of FutureWorks, an award-winning New Media agency in Silicon Valley and one of the most prominent leaders and published authors in new media. President and Executive Director of Communications at PFS Marketwyse, a marketing communications agency in New Jersey. Deirdre Breakenridge Brian Solis

“ We live in a ‘social economy,’ and the only way to succeed in it is to participate” (Solis & Breakenridge, p. 17, 2009).

Read comments and interact with individuals you want to connect with. =

After reading this book, I want to learn more about the effects of Social Media. Both positive and negative. What will PR be like 20 years from now?

YES! If you are a PR professional, this book is a must read. It is a very useful resource and provides valuable information about how you can stay ahead in this fast paced world.

Senior Public Relations major at Georgia Southern University. Trade Book Review PRCA 3711 Contact: [email_address] Kristen and her Golden Retriever, J.J.

Trade Book Review

by Kristen Kelley on Mar 02, 2010

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Trade Book Review — Presentation Transcript