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How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
Big charities / small charities ,[object Object],[object Object],[object Object],[object Object]
Size doesn’t matter ,[object Object],[object Object],[object Object]
Step 1 – your message ,[object Object],[object Object],[object Object]
 
Greenpeace – Mattel campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
WWF – The Panda Made Me Do It ,[object Object],[object Object],[object Object],[object Object]
 
Time to Change - pledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
These big charity campaigns   ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Chance UK – Big Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Craftivist Collective – Don’t Blow It ,[object Object],[object Object],[object Object],[object Object]
Step 2 – plan your channels ,[object Object],[object Object],[object Object],[object Object]
 
RNIB - I’d Miss ,[object Object],[object Object],[object Object]
 
CarersUK – use of Flickr ,[object Object],[object Object],[object Object]
These big charity campaigns  ,[object Object],[object Object],[object Object],[object Object]
 
Leukaemia & Lymphoma Research ,[object Object],[object Object]
 
 
 
Make a Wish Foundation UK ,[object Object],[object Object],[object Object],[object Object]
Step 3 – plan your asks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
RSPB – become a member ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Crisis – Investors Programme ,[object Object],[object Object],[object Object]
 
Oxfam – Unwrapped ,[object Object],[object Object]
These big charity campaigns  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
I CAN – adopt a word ,[object Object],[object Object],[object Object]
 
Thames Reach – homeless text ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Charity Checkout ,[object Object],[object Object],[object Object]
 
BuzzBnk – power of the crowd ,[object Object],[object Object],[object Object]
 
BuzzBnk – give time ,[object Object],[object Object],[object Object],[object Object]
 
BeatBullying – CyberMentors widget ,[object Object]
Step 4 – involve your supporters ,[object Object],[object Object],[object Object]
 
BHF – petition thanks ,[object Object],[object Object],[object Object]
 
Save the Children - thanks ,[object Object],[object Object],[object Object],[object Object]
These big charity campaigns  ,[object Object],[object Object],[object Object],[object Object]
 
MND Scotland - thanks ,[object Object],[object Object],[object Object],[object Object]
 
Pink Glove Dance ,[object Object],[object Object],[object Object],[object Object]
Step 5 – make some noise ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Missing People - twitter campaign ,[object Object],[object Object],[object Object],[object Object]
 
Hardest Hit coalition ,[object Object],[object Object]
 
Our War BBC3 - #ourwar ,[object Object],[object Object],[object Object],[object Object]
Step 6 – measure effectiveness ,[object Object],[object Object],[object Object]
 
Measure your tweets ,[object Object],[object Object],[object Object]
 
Reason Digital – Living Streets campaign ,[object Object],[object Object],[object Object]
 
Living Streets ,[object Object],[object Object],[object Object],[object Object]
 
 
Water Aid - #wateraid24 campaign ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

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How small charities can apply the techniques of big campaigns

  • 1. How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011
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  • 77. Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

Editor's Notes

  1. http://ow.ly/5fvlb
  2. Think about different activities your organisation undertakes: Fundraising Campaigning Service Delivery Events Policy Tools like Mentionmapp look at different Twitter accounts and identify other accounts they have recently been socially active with.