The document compares The New Yorker magazine, founded in 1925, to the World Wide Web, created in 1989. It notes their key differences such as The New Yorker being authoritative, focused, high-quality, polished, weekly, finished, one-way, and costs money, while the Web is democratic, distracting, emphasizes quantity over quality, is fast-paced, constantly changing, mutable, two-way, and free. It then discusses how The New Yorker has adapted to the digital age by creating mobile and tablet apps to keep up with readers' changing habits.

1. Long-form, Short Attention Span:
The New Yorker and the Web
Blake Eskin

2. The New Yorker vs. the Web
b. 1925, Harold Ross b. 1989, Tim Berners-Lee

3. The New Yorker vs. the Web
• Authoritative
• Focussed
• Quality
• Polish
• Weekly
• Finished
• One-way
• Costs money
• Democratic
• Distracted
• Quantity
• Speed
• Constant
• Mutable
• Two-way
• Free

4. Reading The New Yorker
in the Digital Age

5. 2006

6. 2006

7. 2012

8. 2012

9. Read Later

10. Mobile

11. Tablet Edition

12. Commentary and Text

13. Tablet Editions
The New Yorker The World Wide Web
• Democratic
• Distracted
• Quantity
• Speed
• Constant
• Mutable
• Two-way
• Free

14. Thank you.
blake.eskin@gmail.com
@bdeskin