DIY SEARCH ENGINEOPTIMIZATION@erichighland / @knektion / @theaustinot
Blogging and Me   Austinot.com   Birthday:    November 13, 2011   Regular content:    January 12, 2012   StudioPress t...
Google Analytics: March 2012
Google Analytics: April 2012
Google Analytics: May 2012
After 10 Months of RegularContent   All-time Alexa bests so far are175,713 in the    world and 28,573 in the U.S.   Soci...
SEO 101: How Search EnginesWork
SEO 101   SEO encompasses any unpaid methods used to    get a website to rank well on search engine    results pages (SER...
Is Your Site Indexed byGoogle?   Use the query = site:[domain]   Example = site:austinot.com
Is a Specific Page Indexed byGoogle?   Use the query = inurl:[URL snippet]    site:[domain]   Example = inurl:movember s...
When Was the Last Time GoogleCame to Visit?
When Was the Last Time GoogleCame to Visit?   “This is Google’s cache of http://austinot.com.    It is a snapshot of the ...
What If I’m Not Showing Up?   Sign up for Google Webmaster Tools   Verify your site (use WordPress for SEO plugin    by ...
On-Page Optimization   On-page = the content and code that you have    control over as the administrator of your    websi...
Google AdWords Keyword Tool
Google AdWords Keyword Tool   Sign in   Set search parameters
Google AdWords Keyword Tool   Save and download
SEOmoz Pro Keyword DifficultyTool
Keyword Focus   Remember:   Image    file names   Meta    description
WordPress SEO by Yoast
What Are You Lookin’ At?   File name   Alt tag   Proximity   Placement    (for humans)
Off-Page Optimization   On-page optimization is just the beginning of    SEO   Social signals matter (tweets, likes, blo...
Recommended Social Plugins   Digg Digg      Shareaholic
How to Dominate Your BloggingNiche       Relationships   Content        Marketing       SEO
Marketing   “Battle rhythm”
Relationships   Influencers IRL and on social platforms   The Austinot has a reach of ~200,000 when    our influencers g...
SEO Changes All the Time   Resources     SEOmoz     Search  Engine Land     State of Search     Search Engine Watch  ...
Knektion Services & Partners   Flyers are available if you’d like to learn more    about Knektion’s online marketing serv...
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DIY SEO: WordPress Austin Meetup

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Eric Highland's November 27, 2012 presentation on DIY SEO for the WordPress Austin Meetup group.

Faithful blogger/website owner, don't stick your masterpiece in the basement. Join us for a course that unpacks and demystifies the SEO jargon that has always given you a headache, and equips you to get your blog "seen" by search engines and the millions around the world who use them daily to find blogs just like yours.

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  • Transcript of "DIY SEO: WordPress Austin Meetup"

    1. 1. DIY SEARCH ENGINEOPTIMIZATION@erichighland / @knektion / @theaustinot
    2. 2. Blogging and Me Austinot.com Birthday: November 13, 2011 Regular content: January 12, 2012 StudioPress theme 5 posts/wk inc. Friday audio podcast 225 articles published
    3. 3. Google Analytics: March 2012
    4. 4. Google Analytics: April 2012
    5. 5. Google Analytics: May 2012
    6. 6. After 10 Months of RegularContent All-time Alexa bests so far are175,713 in the world and 28,573 in the U.S. Social presence  Facebook: 1,265  Twitter: 2,520  Pinterest, Google+ 20% of traffic from search 10 direct sponsors total, 2 pending Local ad network partnership: Checkout Austin
    7. 7. SEO 101: How Search EnginesWork
    8. 8. SEO 101 SEO encompasses any unpaid methods used to get a website to rank well on search engine results pages (SERPS) SEO vs. SEM  Paid beats out organic 2:1 on keywords with high commercial intent (WordStream)  Generally, organic results receive 85% of clicks, compared to 15% for paid (Compete.com) White hat vs. black hat In 2012, no SEO strategy can fit on a bumper sticker.
    9. 9. Is Your Site Indexed byGoogle? Use the query = site:[domain] Example = site:austinot.com
    10. 10. Is a Specific Page Indexed byGoogle? Use the query = inurl:[URL snippet] site:[domain] Example = inurl:movember site:austinot.com
    11. 11. When Was the Last Time GoogleCame to Visit?
    12. 12. When Was the Last Time GoogleCame to Visit? “This is Google’s cache of http://austinot.com. It is a snapshot of the page as it appeared on Nov 26, 2012…”
    13. 13. What If I’m Not Showing Up? Sign up for Google Webmaster Tools Verify your site (use WordPress for SEO plugin by Yoast) Health  Fetch as Google  Submit to Index Google can find you without this tool, as it crawls links on the Internet Google can choose not to index web pages it crawls Fresh content encourages Google to visit regularly
    14. 14. On-Page Optimization On-page = the content and code that you have control over as the administrator of your website In order to perform on-page optimization, you need to perform keyword research first
    15. 15. Google AdWords Keyword Tool
    16. 16. Google AdWords Keyword Tool Sign in Set search parameters
    17. 17. Google AdWords Keyword Tool Save and download
    18. 18. SEOmoz Pro Keyword DifficultyTool
    19. 19. Keyword Focus Remember: Image file names Meta description
    20. 20. WordPress SEO by Yoast
    21. 21. What Are You Lookin’ At? File name Alt tag Proximity Placement (for humans)
    22. 22. Off-Page Optimization On-page optimization is just the beginning of SEO Social signals matter (tweets, likes, blog comments) Link-Building matters (the rise and demise of PageRank)  OpenSiteExplorer.org (3 free reports/day)  2,200+ external links for The Austinot  Guest writing  “Battle rhythm”
    23. 23. Recommended Social Plugins Digg Digg  Shareaholic
    24. 24. How to Dominate Your BloggingNiche Relationships Content Marketing SEO
    25. 25. Marketing “Battle rhythm”
    26. 26. Relationships Influencers IRL and on social platforms The Austinot has a reach of ~200,000 when our influencers get involved Be consistent Go the extra mile
    27. 27. SEO Changes All the Time Resources  SEOmoz  Search Engine Land  State of Search  Search Engine Watch  Search Engine Journal  Knektion  Facebook.com/Knektion  Twitter.com/Knektion - @Knektion
    28. 28. Knektion Services & Partners Flyers are available if you’d like to learn more about Knektion’s online marketing services:  SEO/social media consulting  On-page optimization  Social media management  Web design from our partner HMG Creative

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