2. • The Meal Plan is a diet program that is not only focused on
weight loss, but a lifestyle change.
• Fresh and lean breakfast, lunch, dinner, snacks, desserts, and beverage
choices.
• Three different plans are available, depending on your personal
preferences and allergies.
• Three-month program:
• First month: For the first four weeks there will be low calorie, low fat, low
carb premade meals delivered right to your doorstep.
• Second month: Start integrating homemade breakfast, lunch and dinner
ideas after the first four weeks.
• Third month: Set our customers free with easy and healthy recipe ideas,
information on what to eat when dining out, and available
hotlines for any other questions.

3. • Males and females
• Above 18 years of age
• Middle to high-class adults
• Accessibility to the internet, email, and a kitchen to
eventually prepare their own meals
• Bay Area
• Those who desire a change in their eating habits

6. This marketing budget is based on 3% of gross projected sales. After 3 months, all
expenses will be re-evaluated in order to determine if the return on investment for
each line item is justifiable as a recurring expense. The marketing budget will be
reassessed and modified every quarter.

7. • Start locally (Bay Area).
• Sign up by calling toll free
hotline, move forward with
email.
• Eventually company website
will launch so can
spread throughout the United
States, depending on success.

8. • Three different pricing methods.
• All three meal plans offered will equal to about $350 for a 3-month
period.
• Customers get to choose their method of payment.
• Via online credit card payment, or pay pal.
• All at once, they are able to do so upfront.
• Month-to-month basis of about $117.
• weekly payments of $27.
• There is a promotional deal allowing 20% off for referring a friend and
dieters are also able to purchase individual meals if they are not
interested in a recommended package for the entire month.

9. • 33 responses
• 23 female, 9 male, 1 undecided
• Majority of respondents between ages of 21-29.
• 10 participants have previously signed up for a diet meal plan.
• A majority of those who did, were somewhat committed.
• Jenny Craig, and Nutrisystem were the most recognizable meal plans.
• Price, and food quality were the top two important factors when
considering a diet.
• 27 respondents believe it is important to consider food allergies when
designing a meal plan.
• Although a majority of participants believe it is extremely unlikely they will
be signing up for a diet meal plan, losing weight was the top choice for why
someone would consider dieting.

10. • The survey shows it is extremely important to consider
allergies when designing a diet meal plan. Such as gluten
free options, vegetarian, etc.
• Most people spend between $150-200 a month on
groceries, this is extremely beneficial in figuring out a
pricing strategy that fits specific locations.
• Since the majority of respondents were between 21 and
30 years of age, but most were not likely to sign up for a
meal plan, exploring ways to better market our service
will be beneficial.