Bupa, Facebook, Australian Broadcasting Corporation and Lenovo joined King Content on July 14 for 'The Future is Video: a panel discussion' Digital channels, social behaviour, and mobile opportunities are driving a seismic shift in the way we share information, seek entertainment, and make decisions. Through a haze of hype, video is emerging as an important opportunity for brands looking to tell a story, create an emotional connection and drive action throughout the customer journey. King Content’s The Future is Video panel discussion showcased Australia’s leading brands, creators and platforms as they discussed how they’re shifting resource to take advantage of video content, and learn about the latest creation, distribution and amplification opportunities.

1. THE FUTURE IS
VIDEO: WRAP UP
Hosted at the Golden Age
Cinema and Bar, Paramount House
Tuesday, July 14, 2015
i
Parmesan and sesame
crisp w sliced beef
Lobster ravioli
Twice cooked pork
belly lollipop
Baja empanadas
ii
Hollywood burger
iii
Mini choc tops
JANE POWER
Director, Brand and Health
Care Marketing, BUPA
DANIEL KING
Global Marketing
Solutions, Facebook
DANIELLE USKOVIC
Social Media and Digital
Marketing Manager, Lenovo
ADRIAN SWIFT,
Head of Content & Creative
Development, Australian
Broadcasting Corporation
CHRISTIE POULOS
Global Head Of Video,
King Content
SPEAKERS
#thefutureisvideosyd
50+attendees,
including:
Video has
replaced
beautiful words.
It allows us to
get that emotive
connection.
– JANE POWER,
BUPA
A really good
branded
campaign,
centered around
stories, has
incredible reach.
– ADRIAN SWIFT,
AUSTRALIAN
BROADCASTING
CORPORATION
Since the dawn
of broadcast, the
rules of video
are unchanged:
inform, engage and
entertain. Always.
– CHRISTIE POULOS,
KING CONTENT
Mulled wine
“
”
Interested in finding out how video marketing
could benefit your business? Get in touch.
65
%
79
%
1.8m 23 93
%
of people
who watch a
branded video
will go on to
view the brand’s
website.
of Internet
traffic will be
from online
video by
2018.
the number
of words
equivalent to
1 minute of
video.
minutes is the
average length of
time most people
spend watching
videos online
each day.
of marketers
use video
for online
marketing,
sales or com-
munications.
Sources
Invodo Ecommerce Video Benchmarks Report, 2014
Dr. James Mcquivey, Forrester Research, 2008
Forbes Magazine, 2014
Brainshark, 2014
Cisco Visual Working Index, 2013
Comscore, 2014
YouTube, 2014
Brainshark, 2014