As part of their strategic brand effort to connect with consumers interested in music festivals, Teva partnered with Kinetic Social to increase their advertising around festival season, a moment in culture that aligns with their brand values of freedom, experience, and individuality. As a result, the Kinetic team was tasked with driving brand awareness through a targeted campaign and driving offsite sales on Pinterest.

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The Challenge
As part of their strategic brand effort to connect with consumers
interested in music festivals, Teva partnered with Kinetic Social
to increase their advertising around festival season, a moment in
culture that aligns with their brand values of freedom, experience,
and individuality. As a result, the Kinetic team was tasked with
driving brand awareness through a targeted campaign and driving
offsite sales on Pinterest.
Teva Drives SalesThrough
Branded Music Partnerships
The Strategy
The Kinetic team employed an always-on strategy that leveraged a
series of promoted pins featuring Teva’s sandals modeled by young
people attending music festivals such as Coachella and Bonnaroo.
As Pinterest provides a forum for users to inform future decision
making, such as picking outfits, etc., creative variances increased two
weeks prior to the music festivals to speak to those debating what
to wear for the festival weekend. Targeting on Pinterest enabled
connecting with a uniquely curated subsection of music festival
goers which Teva had a greater affinity with.
“Pinterest gives brands like Teva a virtual storefront to showcase their products.
Audiences really responded to the authentic nature of ourposts resulting in an
increase of traffic to the Teva site and an up-tick in sales.”
– Kirby Todd, Social Media Director at Heat
Simple, classic, and comfortable.
Teva Original Sandals are the
perfect match for all your music
festival outfits.
Pinned from
teva.com