This financial service provider worked with Kinetic to drive approved signups for a rewards credit card. The advertiser had typically relied solely on a third party ad serving vendor to track conversions for CPA oriented digital media campaigns like this one. The goal of this campaign was to test a multiple bidding strategies and screens to optimize eCPA. The campaign ran for 6 weeks bridging Q3 and Q4 2014 on Facebook.

1. www.kineticsocial.com hello@kineticsocial.com
Financial Services ProviderUncovers
PreviouslyUnreported Conversions
+41%
Reported
Conversions
-78%
eCPA on
mobile
The Challenge
The Roundup
The Strategy