(Almost) no code web 2.0


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  • Just as was talked about with the Welch Medical Library we heard yesterday is having to cut 80% of their print collection. In 2008, Savannah averaged 1 print book an hour was checked out
  • It’s popular with our target audience. Many of our medical students are on facebook, as well as undergrad college students who might be interested in going to medical school. Easy way to keep the library visible by having a virtual presence.
    A mini poll of the students indicated that over 90% already had Facebook accounts.
  • I contacted our director of web management to see if there were any particular procedures that we needed to follow if there were things we couldn’t post, etc. and he said that there were currently no limitations to what we could post on Facebook (but I’m sure that will probably change  but, he did want us to invite him to join our page in Facebook so he could see how we were utilitizing it. We chose to create a page because that is what Facebook prefers that you do. Businesses or academic institutions should create a page. An individual user creates a profile and a group is usually used for special interests for example those interested in photography would create a group for photography.
    3 different categories in Facebook – there is a personal profile, a page or a group. Personal profiles can only be created for individuals – they can’t be used to promote a library, business, band, celebrity, etc. Facebook pages are used for promotion of organizations and individuals, etc. So if you have your own personal profile on Facebook then you have “friends” if you have a Facebook page then your page has “fans”. Groups are created to discuss a particular topic – not to necessarily promote someone or something – it’s more like a discussion list.
    We just started our page in March 2009. Right now we’re posting any special holiday hours – any special events that we might have – like National Library Week or the book sale, new library resources, etc. Right now, over half of the students are fans and over 90 percent have indicated that they visit the libraries Facebook pages at least once a week.
  • Small handouts with our facebook url - since I already have a personal profile – I was able to suggest this page to my friends.
    A link to the libraries’ tools and apps was prominently displayed in the header of the libraries’ web page.
    We usually post maybe once a week and it takes 5 minutes or less. Pics are very easy to upload as well.
  • We created a shortened URL of our page on Facebook using http://tinyurl.com .
  • Students were using other toolbars, such as google and yahoo, to locate medical information
    Students felt that finding library resources was confusing and time consuming. There is more than one place to look for information, so we wanted to provide a one-stop shop to search for our resources. Just as John Slack mentioned yesterday, our students don’t search our catalog for our resources. Since we have multiple resources, We created a customized library toolbar.
  • We chose the conduit toolbar. It’s free to use. Part of the revenue earned by the search engine, for example Google, is shared with Conduit
  • Here is an illustration of how easy it is to add your custom search. You copy the URL of the search engine you want to add and then name the new custom search. We can also upload an icon if we want.
    Here is the icon that students click on to download the toolbar. We can just point our users to the url where our customized toolbar resides on the Counduit site and they download it from there.
  • A link can be made to the libraries’ home page so that users can always find the libraries’ web page wherever they are on the web. Users can search the libraries’ resources from the toolbar. They can highlight a term on a Web page or type it into the search box to begin a search. We can also provide links to additional features such as RSS feeds, weather, radio stations and email notifier. To date, about half of our students have downloaded the toolbar.
  • We needed to connect our resources with the students’ smartphones.
  • We added this list to our website and then we created very basic mobile content to allow users to access wireless mobile resources from one page on their smartphones.
    Access Medicine – etextbooks in clinical and basic science
    CDC Mobile – CDC health information
    DIRLINE – Directory of organizations and other resources in health and biomedicine
    Epocrates – Drugg monographs, indications, interactions and adverse reactions
    EEP – Evidence Based Point of Care information
    FDAble – Search several FDA databases at once.
  • A person with beginning-level coding skills can create simple content that will translate into a mobile library application. Our simple mobile webpage highlights both free and subscribed resources, as well as basic library information such as links to the catalog, library hours, contact information, and a map to library locations.
  • A variety of smartphones and other PDAs exist. We can’t afford to buy the latest smartphone. Fortunately some free tools are available which allow you to see what our newly-mobilized webpage looks like. One online emulator we often used was:
    Another tool we used was Opera. It has a small-screen, mobile versions of webpages:
  • Such scripts have proven useful for content requiring username sign-on
    The username and password are protected, but still allow one-click access for an e-resources.
  • The web applications run on open-source software: PHP, MYSQL, Apache, Fedora Linux. To date over 50 percent of our students are using the libraries’ mobile web page.
    Using include statements allowed us to consolidate updating our hours, easily providing mobile version with very little code
    For resources which are not counter compliant, This is an easy way to gather free statistics. Preparing our resources with a small redirect script allows us to determine which library e-resources are being used.
  • In order to make all of our newly generated library tools and apps easily available to our customers, we created a page that links directly from the libraries’ web page and that has all of our tools and apps in one place.
  • By converting as much of our core content as possible from print to online and by bringing resources to our customers utilizing web 2.0 tools, we increased usage of our resources by tenfold. The use of reference services doubled because our customers became aware of the resources the libraries had to offer and were able to contact the libraries via familiar social networking interfaces.
  • (Almost) no code web 2.0

    1. 1. (Almost) No Code Web 2.0:(Almost) No Code Web 2.0: Bringing Library CollectionsBringing Library Collections to Your Users Where Theyto Your Users Where They LiveLive Carolyn Klatt, Reference andCarolyn Klatt, Reference and Electronic Resources LibrarianElectronic Resources Librarian Kevin Hatfield, SystemsKevin Hatfield, Systems ProgrammerProgrammer Kim Meeks, Systems andKim Meeks, Systems and Electronic Resources LibrarianElectronic Resources Librarian
    2. 2. BackgroundBackground Mercer University School of MedicineMercer University School of Medicine (MUSM)(MUSM)  Founded in 1982 in Macon, GeorgiaFounded in 1982 in Macon, Georgia  Mission to serve rural and underserved areas ofMission to serve rural and underserved areas of GeorgiaGeorgia Savannah campusSavannah campus  In 1996, MUSM formed clinical relationship withIn 1996, MUSM formed clinical relationship with Memorial University Medical Center (MUMC)Memorial University Medical Center (MUMC)  In the 2007-2008 fiscal year, the GA. GeneralIn the 2007-2008 fiscal year, the GA. General Assembly allocated funds to expand the MDAssembly allocated funds to expand the MD program to Savannah using same curriculum asprogram to Savannah using same curriculum as MaconMacon
    3. 3. Background cont’dBackground cont’d MUSM Medical Libraries serve theMUSM Medical Libraries serve the medical school in Macon and Savannahmedical school in Macon and Savannah Macon campus LibraryMacon campus Library  Also supports masters program in PublicAlso supports masters program in Public Health, Family Therapy and Nurse AnesthesiaHealth, Family Therapy and Nurse Anesthesia Savannah campus LibrarySavannah campus Library  Also supports MUMC, including the mainAlso supports MUMC, including the main hospital, a pediatrics hospital, a cancerhospital, a pediatrics hospital, a cancer institute, and a biomedical research facilityinstitute, and a biomedical research facility
    4. 4. Bringing Collections to PatronsBringing Collections to Patrons In 2008, potential users increased by 300In 2008, potential users increased by 300 percentpercent Print book circulation only increased by 28Print book circulation only increased by 28 percentpercent We needed to find a way to bring ourWe needed to find a way to bring our collections to our patronscollections to our patrons  Providing more core content in electronic formatProviding more core content in electronic format  Letting our users know of the resourcesLetting our users know of the resources available to them 24/7 via computers, PDAs,available to them 24/7 via computers, PDAs, and/or smartphonesand/or smartphones
    5. 5. Why Facebook?Why Facebook? PopularPopular Ease of UseEase of Use FreeFree ““Virtual Presence”Virtual Presence”
    6. 6. What’s involved?What’s involved? Talk to administrationTalk to administration Page, Profile or Group?Page, Profile or Group? PostingPosting
    7. 7. How to AdvertiseHow to Advertise Email to medical school distribution listsEmail to medical school distribution lists Signs and handouts postedSigns and handouts posted Suggest to friendsSuggest to friends
    8. 8. MUSM’s Facebook PageMUSM’s Facebook Page http://www.tinyurl.com/qk3lhphttp://www.tinyurl.com/qk3lhp
    9. 9. Library ToolbarLibrary Toolbar Students were using other toolbars to locateStudents were using other toolbars to locate medical informationmedical information We wanted to provide our students a one-stopWe wanted to provide our students a one-stop shop to search for our resourcesshop to search for our resources Customized Library ToolbarCustomized Library Toolbar  Cost effectiveCost effective  Easy to maintainEasy to maintain  Easy for users to useEasy for users to use  Provide relevant resultsProvide relevant results  Search a variety of subscribed and freeSearch a variety of subscribed and free resourcesresources  Provide the ability to create customizedProvide the ability to create customized
    10. 10. Conduit ToolbarConduit Toolbar www.conduit.comwww.conduit.com It’s free to useIt’s free to use Part of the revenue earned by the searchPart of the revenue earned by the search engine is shared with Conduitengine is shared with Conduit Interface for creating and maintaining theInterface for creating and maintaining the toolbar is easy to understandtoolbar is easy to understand Interface resides on the conduit site, so ourInterface resides on the conduit site, so our IT dept. doesn’t have to spend time orIT dept. doesn’t have to spend time or resourcesresources Create our own graphics and icons or we canCreate our own graphics and icons or we can use what conduit providesuse what conduit provides
    11. 11. Our Library ToolbarOur Library Toolbar
    12. 12. Our Library ToolbarOur Library Toolbar
    13. 13. Mobile Library AppsMobile Library Apps There are over a dozen resources in ourThere are over a dozen resources in our collection that are available forcollection that are available for smartphones.smartphones. Over 95 percent of our students haveOver 95 percent of our students have smartphonessmartphones We created a list of handheld accessibleWe created a list of handheld accessible programsprograms
    14. 14. Mobile Ready ResourcesMobile Ready Resources Access MedicineAccess Medicine CDC MobileCDC Mobile Clinical Trials.govClinical Trials.gov DIRLINE – Directory of HealthDIRLINE – Directory of Health OrganizationsOrganizations Epocrates RX OnlineEpocrates RX Online Essential Evidence PlusEssential Evidence Plus EDAbleEDAble
    15. 15. Simple Coding to AccessSimple Coding to Access ContentContent
    16. 16. Previewing Tiny Web PagesPreviewing Tiny Web Pages http://web.redevelopments.co.uk/mobile-http://web.redevelopments.co.uk/mobile- phone-emulator/mobile-phone-phone-emulator/mobile-phone- emulator.aspemulator.asp Opera Web BrowserOpera Web Browser W3C Mobile Content Checker –W3C Mobile Content Checker – http://waxler.w3.org/mobileok/index.htmlhttp://waxler.w3.org/mobileok/index.html readyMobireadyMobi http://ready.mobi/http://ready.mobi/
    17. 17. Accessing Mobile ResourcesAccessing Mobile Resources Some of our resources are filtered throughSome of our resources are filtered through a proxya proxy For others, a small php interface wasFor others, a small php interface was createdcreated  Less than 70 lines of script were neededLess than 70 lines of script were needed  Tracks usage for both free and subscribedTracks usage for both free and subscribed contentcontent  /cgibin/log_use.php?/cgibin/log_use.php? LNK=LNK=https://home.mdconsult.com/start_sessiohttps://home.mdconsult.com/start_sessio n?n? autologin=true&user=autologin=true&user=XXXXXXXXXXXXXXXXXX&& password=password=XXXXXXXXXXXXXXXX&targeturl=/das/pat&targeturl=/das/pat
    18. 18. Web ApplicationsWeb Applications Open Source SoftwareOpen Source Software  PHPPHP  MYSQLMYSQL  ApacheApache  Fedora LinuxFedora Linux Commercial ProxyCommercial Proxy  E-Z Proxy 4.0E-Z Proxy 4.0
    19. 19. Library Tools & AppsLibrary Tools & Apps
    20. 20. ConclusionConclusion Increased usage of our resources tenfoldIncreased usage of our resources tenfold  Adding core content electronicallyAdding core content electronically  Utilizing Web 2.0 toolsUtilizing Web 2.0 tools  Reference services doubledReference services doubled
    21. 21. Audience ParticipationAudience Participation QuestionsQuestions Has your library used Facebook, toolbars,Has your library used Facebook, toolbars, or a mobile webpage to market youror a mobile webpage to market your library’s services or collections?library’s services or collections? Has your library used other Web 2.0 toolsHas your library used other Web 2.0 tools to market your library’s services orto market your library’s services or collections?collections? What do you see as tools of the future thatWhat do you see as tools of the future that will be used by libraries to market librarywill be used by libraries to market library services and collections?services and collections?
    22. 22. Thank You!Thank You!