Havmor Ice-cream Project Report

A project Report
ON
HAVMOR ICECREAME LIMITED
Towards partial fulfillment of the requirement of the
BACHELOR OF BUSINESS ADMINISTRATION
Program of Gujarat University
Submitted to:-
Som-Lalit Institute of Business Administration,
(Affiliated to Gujarat University)
Guided by: - Prof Parin Shah
Submitted By: - Khubib Hikmat
Roll number: - 154
Division: - B
A
Project Report
On
HAVMOR ICECREAM LTD
Towards partial fulfillment of the requirement of the
BACHELOR OF BUSINESS ADMINISTRATION
Program of Gujarat University
Submitted to:-
Som-Lalit Institute of Business Administration,
(Affiliated to Gujarat University)
Guided by: - Prof. Parin Shah
Submitted By: - KHUBIB HIKMAT
Roll number: - 154
Division: - B

A project report on Havmor Ice-cream Ltd
CERTIFICATE
I, KHUBIB HIKMAT, hereby certify that the work which is
being presented in this Project Report in partial fulfillment of the
requirements of BBA Program and submitted to Som-Lalit
Institute of Business Administration is an authentic record of my
own work carried out during fourth semester. The matter
presented in this Project Report has not been submitted by me for
the award of any other degree elsewhere.
Place: Ahmedabad
Date: 17th
March, 2015 Signature:
2

PREFACE
s BBA students our aim should not be only to learn
theoretical concepts in the classroom, but it becomes
more important as how we apply those concepts in
practices. In present scenario the world is developing so fast, and
thus the technological and application theory is changing at a
greater phase. The study inculcates students to think out of the
box. We come across many modern theories and implementation
of machineries, to start new business or improving working of a
present organization. We must have the knowledge of both
theory and practical, through it, the student can know about how
to apply their mind in the real business world.
A
The vary purpose of industrial visit is to create awareness about
the industrial environment among the students. The importance
of industrial visit and project preparation has been widely
accepted in the education institutions. Thus knowing the
importance of such practical visit, our college is providing with
such a program to enhance the overall development of the
students. HAVMOR ICECREAME LTD gave me the golden
opportunity to carry out my visit in such a great organization. I
have prepared the detail report on this visit. I have tried my best
to collect all necessary information relating to the project work.
3

ACKNOWLEDGEMENT
his project is done as a semester project, as a part of
Gujarat University BBA program. I am really thankful to
my instructor Prof Parin Shah, Som Lalit Institute of
Business Administration, Ahmedabad, for his valuable guidance
and assistance, without which the accomplishment of the task
would have never been possible. I am also thankful to him for
giving this opportunity to explore into the real world and realize
the interrelation of business and economics, without which a
society can never progress.
T
Without the help of factory managers at HAVMOR ICECREAM
LTD this Industrial Tour would not have been a learning
experience. I sincerely thank “PERSON(S) WHO
IMPARTED INFORMATION” when we visited them.
Finally I would like to thank out college and our principal
Prof Shri K J Patel whose constant efforts are helping us all
grow.
4

Contents
............................................................................................................................2
.......................................................................................................................................2
Without the help of factory managers at HAVMOR ICECREAM LTD this Industrial Tour
would not have been a learning experience. I sincerely thank “PERSON(S) WHO IMPARTED
INFORMATION” when we visited them. Finally I would like to thank out college and our
principal Prof Shri K J Patel whose constant efforts are helping us all grow...........................4
Contents.................................................................................................................................5
INTRODUCTION..........................................................................................................................6
HAVMOR ICE CREAM:.................................................................................................................6
BRIEF HISTORY........................................................................................................................7
MISSION.................................................................................................................................9
LOCATION & LAYOUT............................................................................................................10
GENERAL INFORMATION......................................................................................................11
PRODUCTION DEPARTMENT ...................................................................................................15
What is production?.............................................................................................................16
.............................................................................................................................................17
RAW MATERIAL....................................................................................................................17
PRODUCTION PROCESS:.......................................................................................................18
PRODUCT RANGE..................................................................................................................20
HUMAN RESOURCE DEPARTMENT...........................................................................................24
..........................................................................................................................................24
HUMAN MANEGEMENT.......................................................................................................25
FACILITIES PROVIDED TO THE WORKERS..............................................................................26
.............................................................................................................................................28
EMPLOYEES BENEFITS & SERVICES.......................................................................................28
MARKETING DEPARTMENT.......................................................................................................29
..........................................................................................................................................29
Introduction to Marketing....................................................................................................30
MARKETING DEPARTMENT...............................................................................................30
Organization of the marketing Department.........................................................................31
Pricing...................................................................................................................................32
PRICING LIST:........................................................................................................................33
FINANCE DEPARTMENT ...........................................................................................................37
What is Finance?..................................................................................................................38
5

FINANCIAL HIGHLIGHTS........................................................................................................39
Corporate social responsibility.................................................................................................41
MEANING: ...........................................................................................................................41
Corporate social responsibility (CSR, also called corporate conscience, corporate
citizenship, social performance, or sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a business model. CSR policy functions as a
built-in, self-regulating mechanism whereby a business monitors and ensures its active
compliance within the spirit of the law, ethical standards, and international norms. CSR is a
process with the aim to embrace responsibility for the company's actions and encourage a
positive impact through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public sphere who may also be
considered as stakeholders......................................................................................................41
THE ROLE OF CORPORATE SOCIAL RESPOSIBILITY:...............................................................41
The role of Corporate Social Responsibility in the business world has developed from a fig
leaf marketing front into an important aspect of corporate behavior over the past several
years. Sustainable strategies are valued, desired and deployed more and more by relevant
players in many industries all over the world. Both research and corporate practice therefore
see CSR as a guiding principle for business success. The Corporate Social Responsibility has
been conceived to assist researchers and practitioners to align business and societal
objectives. All actors in the field will find reliable and up to date definitions and explanations
of the key terms of CSR in this authoritative and comprehensive reference work. Leading
experts from the global CSR community have contributed to make the “Encyclopedia of
Corporate Social Responsibility” the definitive resource for this field of research and practice.
.................................................................................................................................................41
RAIN WATER HARVESTING...................................................................................................42
Conclusion................................................................................................................................45
INTRODUCTION
HAVMOR ICE CREAM:
This industry was established before our independence.
HAVMOR is established in Karachi in 1944.
HAVMOR is very popular in Gujarat. It started 70 yrs.
ago. The word HAVMOR is derived from two English
6

words - Have More means have it more. It is a
partnership form of organization. It may be described
as an experiment successfully running from last 70 yrs.
It represents the co-operation of four groups interlined
with each other.
 Milk producers
 Process of milk in factory for ice cream
 Marketers
 Consumers
Its rational is that a co-operative would he processed
on its bottom-line, and hence improve margins for
growers and reduces costs for consumers. It fronts and
objectives were to see that there was enough milk for
everyone in towns. It is the largest fast food chain the
whole country has been maintaining it.
BRIEF HISTORY
FOUNDER:
SATISHSCNDRA CHONA
7

In 1944, Satish Chandra Chona suddenly put the brakes on
his successful career as a Ground Engineer with BOAC,
and turned a businessman.
This came as a surprise to most of his colleagues and
friends. But the bigger surprise was the product he chose to
manufacture -- Ice Creams!
But young Satish Chona was not painting on ice. As a
vocation, he had already mastered the art of Ice Cream-
making from his uncle, Dinanath Chona, domicile in
Karachi then. In fact, he already was a taste innovator,
experimenting with jellies and unusual Ice Cream
ingredients.
Then, the Partition of India happened. And he had to
relocate his venture to Ahmedabad, and start afresh.
His high quality Ice Creams immediately made an
impression in the market. Soon, through continual taste
innovations and steady facility expansion, he blazed new
trails, and emerged as a prominent market presence in
Western India.
HISTORY
Small Beginning, Big Vision;
Great Ambitions
Havmor Ice Cream began its branded life in 1944 in
Karachi, in undivided India. By 1947, it was a popular local
brand there.
But in 1947, in the wake of the Partition, its founder Satish
Chona had to join the exodus into India, with virtually no
moveable assets. Searching for a new turf, he tried out
8

Dehra Dun and Indore, and finally, settled down in
Ahmedabad.
No, it was not a case of ‘brand relocation’, or anything else
as fanciful. He had to start the venture from scratch again.
In fact, he had to begin from a hand-cart at the Ahmedabad
Railway Station, churning out the Ice Cream manually.
He called this fledgling brand ‘Havmor’ -- a neologism for
‘Have More’ -- which meant the customer, got more value
for money, and more taste to relish, from his Ice Creams.
Perhaps he didn’t know it then, but he had laid the
foundation for one of Western India’s most enduring
market legends.
And good quality, like good character, wins over the
situation sooner or later.
Today, Havmor Ice Cream is a delicious facet of Western
India’s daily life, and part of its market lore. It reaches
hundreds of thousands of consumers through 7 main outlets
and 3,800+plus dealers.
That’s a very, very long way from a hand-cart.
MISSION
“Good, Truthful, Clean” Enterprising Ethos
Satish Chona, the founder of Havmor, began his
enterprise half a century ago with a simple guideline --
Achchai, Sachchai, Safai (Goodness, Truthfulness, and
Cleanliness).
The succeeding generations at the helm of the company
translated this axiom into a way of life and business. Only
9

the finest ingredients go into the making of Havmor Ice
Creams. The whole manufacturing process conforms to
global standards of hygiene. And the company’s trade
practices are kept totally transparent.
Based on new generation technology and in-house R&D,
the company keeps formulating new tastes at frequent
intervals, and surprising its consumers. It has also
diversified into other food items, through a high profile
Restaurant Chain.
Today, six decades later, Satish Chona’s simple philosophy
still continues to be the corporate axiom of the Havmor
conglomerate.
And the company values its entrepreneurial self-esteem,
market image and reputation for financial uprightness
above its pure business interests.
LOCATION & LAYOUT
In this factory of manufacturing it the machines are
arranged according to the process they perform in the
plant.
10

Company produces 150 different varieties of products
and distributes throughout the Gujarat by its annual
turnover of Rs.250crores.
The location of the company is very good and safe in
sufficient area like Naroda. They get easily their
production-needed raw materials.
GENERAL INFORMATION
Name of the unit:
HAVMOR FOOD PVT LTD.
Form of organization:
PRIVATE LIMITED
Year of establishment:
11

17 October,
1944.
Managing director: pradip chona
Location:
MODERN
INDUSTRIAL ESTATE;
BHINED NARODA FIRE STATION:
NARODA ROAD;
AHMEDABAD.
Registered Office:
HAVMOR ICE CREAM;
RELIFE ROAD;
AHMEDABAD.
Current Market Status:
Blue Chip Ice Creams brand of Western India. Among
the top three in sales.
Product Range:
Ice Creams (Candies, Topo Cones, Ready-to-eat-cups --
110 Flavors), Barfi, Kulfi, Take-away Packs (Snacks / +
Ice Cream), Food Items (Punjabi, Mughlai, South Indian,
Chinese, Continental).
Diversification:
Foods & Snacks
12

Activities:
Chain of Parlors & Restaurants spread out in
Ahmedabad and Vadodara.
Main Outlets:
Seven. More in the pipeline.
Dealer Network:
3,800+ Expansion underway.
HAVMOR ICE CREAM have been set up on co-
operative principles and has a commitment to provide
remunerative price to the producers on one side and
sale of high quality ice cream to consumers in the city
of Ahmedabad at a fairly reasonable price.
This could be achieved only due to proper planning of
cream. The company has its own working capital
generation system which has so far generation around
Rs.1 crores as deposit from societies for which interest
is paying regularly.
Today HAVMOR has earned a good name. It is the
largest food chain in whole state. Today it’s uses 2000
13

liters milk every day. Annual turnover is at
Rs.30crores. It has its priorities set: -
 Ice cream
 Family pack
 Cones
 Candies
 Seasonal flavors
This could mean scarifying the more profitable high
end products.
Today HAVMOR means different thing to different
people.
For an urban consumer HAVMOR is best fast food.
For an average consumer HAVMOR is something
delicious.
14

PRODUCTION DEPARTMENT
15

What is production?
“Production is a process of conversion of raw material into
finished goods with the use of different resources.”
And the production process is the combination of
certain steps to obtain the final product. These steps
collectively are said as process.
Many processes are undertaken in creaming before the
milk & milk products reach the hands of the final
consumer.
Because of the processing the life expectancy of these
perishable items increases and they may be preserved
and retained for a longer period without any
deterioration in the quality.
16

RAW MATERIAL
The raw material procurement system is as follows
Milk is main raw material for ice cream
Milk delivered by a producer is measured and a sample
is drawn for quality testing. Individual milk is
measured, sampled, analyzed and accordingly paid.
Payment due is worked out on the basis of the quality
and company delivers the quantity of the milk directly
to dairy.
• Company purchased sugar in bulk at it is used in
ice cream.
• Special attentions are given to dry fruits because
they are costly. The purchased cleaned and after
cutting they are used.
• Color & flavor, which are permitted by
governments, are only used.
17

PRODUCTION PROCESS:
The Process for manufacturing ice-cream passed through
various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream manufacturing

Ice cream filling

Marketing Channel

Marketing channel

Cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers& customer
18

The various process under gone by the dairies are as
follows: -
Pasteurization:
The word “Pasteurization” has been named of the name
of the eminent French Scientist, Louis Pasture, who
studied that heating of liquid, to a high temperature
considerably improves their keeping qualities. This
process is widely employed in almost all the dairy
operations, in general the word “pasteurization” cannot
the heating of milk & milk products to a temperature
which destroys almost all the micro organization
present and that too without significantly affection the
properties of these products.
The milk is warmed nicely and from it milk cream is
produced. Because milk is refined and tested nicely
from the dairy only no need to be tested it. Making
cream add needed dry fruits and sugar, Stabilizers and
chemicals in it. Sugar is mixed in milk while warming.
Cleaning of dry fruits and cutting is done by over
machine very nicely.
They make different varieties by ice cream by different
process.
They pack than nicely and store in cold storage at –
25% Celsius to –30% Celsius.
SPECIAL FEATURES:
Mode from continues. Ice cream-making machine
marketing India since 4 decades.
PRODUCT SPECIFICATION: Meets Agmark
Standard
19

PRODUCT RANGE
HAVMOR Company produces various types of
products. Their ice cream is delicious and different
varieties of flavors. The various products and their use
are as below:
CANDIES:
 Kala Khatta pop
 Lollypop
.Orange bar
 Kacchi Keri
 Double Hit
 Mini Choco bar
 Kaju Candy
 Classic Choco bar
 3-D Bar
 Raspberry Dolly
 Mango Dolly
 Chowpaty Fulfi
 Zulu Bar
20

SMALL CUPS: 50ml
 Vanilla
 Royal Gulab
BIG CUPS: 100ml
 Royal Gulab
 Vanilla Strawberry
 Chocolate Bonanza
 Chips Kaju Draksh
 Butter Scotch
 Kaju Anjir
 Kesar Pista
 Raj Bhog
21

CONES: 120ml
 Ringo Bings
 Choco Vanilla
 Strawberry
 Chocolate
 Butter cotch
 Kesar Pista
 Raja Rani
NOVELTIES:
MalaiKulfi
Roll cut
Badam pista Kulfi
Raja Rani Roll cut
Sandwich Ice Cream
Fifty Fifty Roll cut
Cassata cut
Super Sunda Bon-Bon
22

FAMILY PACKS& PARTY PACKS:
Royal Gulab
Vanilla Kaju Draksh
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza Bonanza
Swish Cake
Kaju Anjir
Kesar Pista
Lonavali
Almond Carnival
Roasted-Badam-Anjir
23

HUMAN RESOURCE DEPARTMENT
24

HUMAN MANEGEMENT
The over all responsibility of manufacturing are interested to vice
president who is supported by different functional health leaking
after oral solids, quality control production planning and control
and utilities. Personal department is the main part of the each and
every company without the person company can do nothing and
cannot earn profit.
1) NUMBER OF EMPLOYEES:-
As the company employees are the main part of the company of
how many number of they are in the factory is very important
Navneet’s total employees are 240 which permanents. The
company provides them good atmosphere and salary.
The company has good relationship with his employees. It
provides them insurance also company tries to give them basic
facility. Every employee gets uniform from the company. Aim to
increase employee’s salary. 240 people working in that
department most of them are classifies in three different groups,
supervisors, engineers, workers.
25

FACILITIES PROVIDED TO THE WORKERS
At Naroda in one and only one manufacturing unit there are
600 workers are employed divided in three shifts: -
1. 150 workers
2. 50 workers
• 50 workers are regular ones
They work in two shifts day and night; manufacturing
work goes on only in day and in night preservation.
• Wages & Salaries
HAVMOR Ltd. Provide monthly expenditure on
salaries is approximately 6 lacks, out of which 4 lacks
are paid to the regular employment & 2 lacks to
contractual workers.
• Provident Fund: -
Contribution of provident fund is made on a monthly
basis predetermined rate to appropriate authority on
accrual basic and charged to them.
• As per the accounting standard issued by the
institute of chartered accountants of India, the company
is required to make provision for leave encasement on
accrual basis also.
• Gratuity: -
26

In manufacturing divisions the liability towards
gratuity in respect of eligible employees is covered by
a group gratuity scheme with life insurance
Corporation of India.
• Management Division: -
The company is funded its liability for payment of
gratuity for the employment of proper division to on
approved gratuity invest fund and the annual
contribution to the said fund is charged to the revenue
accounts on the basic of actuarial valuation.
◊ Special Benefits: -
I. The company provides 25 quarters to the workers.
II. One for outside employees the company also
provides the staff, but specially from Ahmedabad.
27

EMPLOYEES BENEFITS & SERVICES
A qualified person is appointed to visit the factory daily. Every
different and indirect employee is subjected to techniques. The
medical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.
The personnel are where respect the medical exemption reports
not found satisfactory i.e. The physical fitness of the personnel
is not as per the required standard are to be duet with by
affecting necessary trades or otherwise as deemed fit in to the
context at the circumstances.
The company provides them good atmosphere and salary. Every
employee gets uniform form the company. Aim to An increase
employee’s salary.
28

MARKETING DEPARTMENT
29

Introduction to Marketing
Havmor food has established a new strategy; Business unit called
micro Marketing division the rural markets of India.
The division queries market generic marketing Began to play an
increasing important role with the certain be colony personating
world over with the coming of important of generic market in
India and it gaining fool hold in certain market with in a very
short span of this division has established its self in the market.
The goal of marketing is to create customer’s satisfaction
profitable by building value-laden relationships with
important customers. The marketing department cannot
accomplish this goal by itself it must team by closely with
other department with organization throughout its entire
value delivery system to provide superior value customers.
This marketing calls up every one in the superior value and
satisfaction.
To make all the work smoother the group has created division
has its own special identity in the market and it tops products.
MARKETING DEPARTMENT
ADVERTISING
PACKAGING
SELLING
30

Organization of the marketing Department
The marketing manager Mr. Kaunas Desai handles the marketing
department of the company. He works directly under the general
manager Mr. Pradip Chona Basic ideas of packaging and
designing coups from Mr. Chona and the rest marketing work is
governed by Mr. Kamal Desai under there are three regional
affairs respectively in Ahmedabad, Rajkot and Surat Which are
not hot market of the company under the three regional affairs
there courses distribution 800 retailers under distributors work to
make available ice cream to the altimeter consumers. Also seven
executive’s havmors parlors in Ahmedabad work directly under
the regional manager in charge the whole scene become
understandable with the help of following diagrams.
The following chart represents the entire organization structure
of the Havmor Company.
Now the organization structure of marketing department.
General Manager
[Mr.Pradip Chona]

Marketing Manager
[Mr. Kamal Desai]

REGIONAL
REGIONAL REGIONAL
MANAGER MANAGER
MANAGER
(A’ BAD) (SURAT)
(RAGKOT)
Distributors Distributors
Distributors
31

Retailers Retailers
Retailers
Consumers Consumers
Consumers
Pricing
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Havmor Food Pvt. Ltd. Have 2 factors affecting to price
decision.
{A} Internal factor affecting to the pricing decision.
 Marketing mix strategy:-
Havmor has made own marketing mix strategy, price is
only one of the marketing mix tools that a company uses
to achieve its marketing objectives.
 Cost:-
Havmor has estimate the cost set the floor for the price
that the company can charge for its products. The both
cover all lots costs for producing, distributing, and
selling the products and deliver a fair rate of return for
its efforts and risk.
 Organization Consideration:-
Havmor’s management must decide who within the
organization should set prices.
{B} External factor affecting to the pricing decision.
32

 Pure Competition:-
A market in which buyer and seller trade in a uniform
commodity no signal buyer or seller has much effect on
the going market price.
 Monopoly Competition:-
A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices.
 Competitor:-
Havmor Ice-cream has selecting price of the product
economic factors are affecting in such as boom or
recession. In flatirons and in terse rate affect both the
producing a product and consumer perception of the
product and consumer perception of the products price
and value.
PRICING LIST:
CANDIES
Lolly pop
15 ml. 5.00
Kala Khatta pop 35 ml. 10.00
Orangebar 60 ml. 5.00
Kacchi Keri 60 ml. 7.00
Double Hit 80 ml. 10.00
Mini Chocobar 35 ml. 5.00
Kaju Candy 60 ml. 10.00
Classic Chocobar 50 ml. 10.00
3-D Bar 50 ml. 10.00
Raspberry Dolly 60 ml. 15.00
33

Mango Dolly 60 ml. 15.00
Chocobar 60 ml. 25.00
Chowpaty Fulfi 70 ml. 30.00
Zulu Bar 80 ml. 35.00
SMALL CUPS:
Royal Gulab 50 ml. 5.00
Vanilla 50 ml. 5.00
BIG CUPS:
Vanilla 100 ml. 10.00
Strawberry 100 ml. 12.00
Chocolate Chips 100 ml. 13.00
Bonanza 100 ml. 13.00
Kaju Draksh 100 ml. 15.00
Butter Scotch 100 ml. 15.00
Kaju Anjir 100 ml. 15.00
Kesar Pista 100 ml. 22.00
Raj Bhog 100 ml. 25.00
CONES:
Ringo Bings 120 ml. 20.00
Choco Vanilla 120 ml. 15.00
Strawberry 120 ml. 18.00
Chocolate 120 ml. 25.00
34

Butter Scotch 120 ml. 25.00
Kesar Pista 120 ml. 25.00
Raja Rani 120 ml. 25.00
NOVELTIES:
MalaiKulfi Roll cut 80 ml. 20.00
Badam pista Kulfi 80 ml. 25.00
Sandwich Ice Cream 100 ml. 25.00
Raja Rani Roll cut 100 ml. 30.00
Fifty Fifty Roll cut 100 ml. 30.00
Cassata cut 120 ml. 40.00
Super Sunda 125 ml. 40.00
Bon-Bon 15 ml. 5.00
FAMILY PACKS:
Vanilla 1200ml. 110.00
Kaju Draksh 1200ml. 155.00
Butter Scotch 1200ml. 130.00
Chocolate Chips 1200ml. 160.00
Fresh Strawberry 1200ml. 190.00
Bonanza 1200ml. 170.00
Swish Cake 1200ml. 160.00
Kaju Anjir 1200ml. 150.00
Kesar Pista 1200ml. 145.00
35

36

FINANCE DEPARTMENT
37

What is Finance?
The finance management is the dynamic and important
function of the company financial management is one
of the managerial activities of planning and controlling
the firms’ resources. We can also called capital as a
“Blood”. Therefore it must be systematically
maintained. Planning is the one of the most important
activities of the financial manager. It makes possible
for the financial manager to obtain.
Reserves and surplus: -
Cash is the most important current assets for the
operating of the business run on a continuous basis for
the smooth running of the company. There should be
sufficient cash neither more is cr. Shortage will
intercept the firm manufacturing operations while
exclusive cash supply remain idle. Therefore the cash
and bank balance of the company are maintained at
optimum level for this they can use the system of
investment in reserves also.
38

FINANCIAL HIGHLIGHTS
HAVMOR Ice Cream Reserves:
Their capital as follows: -
1. Investment allowance Reserve
2. Capital Reserve
3. General Reserve
4. Subsidiary Reserve
Loans & Advances:
Secured Loan:
From Gujarat industrial Investment Corporation limited
Secured by joint equitable mortgage of immovable
properties and hypothecation of all movables (Save and
except specified movable hypothecated to the
company’s bankers) both present and future pertaining
to HAVMOR unit at Naroda.
From State Bank of India:
Against equitable mortgage of land and hypothecation
of movable property both present and future pertaining
to new processing unit.
Cash Credit:
Against equitable mortgage or immovable properties of
crepe unit at office premise at Relief Road and first
charge by hypothecation of all specified movables
including raw-materials, stores, stocks, finished goods
and stocks in process and book debts etc. And further
personally guaranteed by the partners
39

Unsecured Loans:
1. Insurance:
Adequate insurance coverage has been taken for
properties and assets of the company including
buildings, plants and machinery and stocks.
2. Accounting Concepts:
The company follows the mercantile system of
accounting and recognizes income and expenditure on
accrual basis except subsidy.
Finance functions as procurement of funds and their
effective utilization in the business, finance is the task
of providing funds needed by the enterprise on the
terms that are most favorable to it keeping in view the
objectives of the enterprises.
NEED OF FINANCE
In a business unit need of finance arise due to the
following reasons.
1. For the purpose of expansion
2. For the purpose of establishment
3. For the purpose of renovation
4. For the purpose of diversification
40

Corporate social responsibility
MEANING:
Corporate social responsibility (CSR, also called corporate
conscience, corporate citizenship, social performance,
or sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-in, self-regulating
mechanism whereby a business monitors and ensures its
active compliance within the spirit of the law, ethical
standards, and international norms. CSR is a process with
the aim to embrace responsibility for the company's actions
and encourage a positive impact through its activities on the
environment, consumers, employees,
communities, stakeholders and all other members of
the public sphere who may also be considered as
stakeholders.
THE ROLE OF CORPORATE SOCIAL RESPOSIBILITY:
The role of Corporate Social Responsibility in the business
world has developed from a fig leaf marketing front into an
important aspect of corporate behavior over the past several
years. Sustainable strategies are valued, desired and
deployed more and more by relevant players in many
industries all over the world. Both research and corporate
practice therefore see CSR as a guiding principle for
business success. The Corporate Social Responsibility has
been conceived to assist researchers and practitioners to
align business and societal objectives. All actors in the field
will find reliable and up to date definitions and explanations
of the key terms of CSR in this authoritative and
comprehensive reference work. Leading experts from the
global CSR community have contributed to make the
“Encyclopedia of Corporate Social Responsibility” the
definitive resource for this field of research and practice.
41

RAIN WATER HARVESTING
Rainwater harvesting is the accumulation and storage of
rainwater for reuse before it reaches the aquifer. Uses
include water for garden, water for livestock, water
for irrigation, etc. In many places the water collected is
just redirected to a deep pit with percolation. The
harvested water can be used for drinking water as well if
the storage is a tank that can be accessed and cleaned
when needed.
Rainwater harvesting provides an independent water
supply during regional water restrictions and in developed
countries is often used to supplement the mains supply.
Rain water harvesting provide water when there is a
drought or in summer season. Rainwater harvesting
systems are appealing as they are easy to understand,
42

install and operate. They are effective in 'green droughts'
as water is captured from rainfall where runoff is
insufficient to flow into dam storage. The quality of
captured rainwater is usually sufficient for most
household needs, reducing the need for detergents
because rainwater is soft. Financial benefits to the users
include that rain is 'renewable' at acceptable volumes
despite climate change forecasts, and rainwater harvesting
systems generally have low running costs, providing
water at the point of consumption. Benefits of widespread
rainwater harvesting to the regional reticulated supply
system may include reduced treatment, pumping,
operation and augmentation costs, reducing peak storm
water and storm water processing costs, as well as
reduced greenhouse gas emissions due to reduced
dependence on pumping and potential augmentation
through sources such as desalination
43

Suggestions
On careful observation of hamor ice cream, I have the
following suggestions for havmor ice cream, Ahmedabad.
The proper implementation of which may provide a big
boost to it.
1) I have observed that people of age group 20 to 30
are maximum consumer of havmor ice-cream. So the
target market for havmor ice-cream is people of age
44

group 20-30 years and also kids of age group 10-20
because kids are always easy target.
2) All information regarding havmor and its product
should be available on the internet and other social
websites, so people can reach to it easily.
3) Proper and sufficient budget should be allowed to
advertisement and publicity activities.
4) Motivation programs should be conducted for booth
and parlor owners.
5) Glow sign board should be provided to booth and
parlor owners.
6) New flavors of havmor should be launched like ice
creams.
7) Inspection and frequent of check of booth and
parlors should be conducted.
Conclusion
The industrial visit to the havmor ice cream as a wonderfulThe industrial visit to the havmor ice cream as a wonderful
visit from our collage. My visit about how an organization isvisit from our collage. My visit about how an organization is
run successfully. The visit was highly educational andrun successfully. The visit was highly educational and
helped one to given me a depth understanding of thehelped one to given me a depth understanding of the
marketing and finance management cared out of havmor. Imarketing and finance management cared out of havmor. I
came to know about the process used for manufacturing ofcame to know about the process used for manufacturing of
Ice-cream and different types of problems encountered inIce-cream and different types of problems encountered in
it. I understood the difficulties that is faced by managementit. I understood the difficulties that is faced by management
45

of modern companies and also studies the ways they saveof modern companies and also studies the ways they save
the difficulties and problems.the difficulties and problems.
HAVMOR is a wonderful company it is a developedHAVMOR is a wonderful company it is a developed
company with its registered office as well as factory atcompany with its registered office as well as factory at
Anand plant. Havmor ice cream has capered the market ofAnand plant. Havmor ice cream has capered the market of
ice-creams. It will be leader in ice-cream after some timesice-creams. It will be leader in ice-cream after some times
if it continues to process in this way as it is doing now. Weif it continues to process in this way as it is doing now. We
can tell that the industry is an Ideal Industry and aftercan tell that the industry is an Ideal Industry and after
eating its Ice-cream anybody can tell thateating its Ice-cream anybody can tell that
““Once more ………Once more ………
Havmor”Havmor”
Bibliography
Books:Books:
 Ashwathapa. K, human resources and Personnel
Department, New Delhi, Tata McGraw-Hill publishing
Ltd., 98 years, 503 Pages.
News Paper:News Paper:
 THE TIMES OF INDIA
 GUJRAT SAMACHAR
46

 DIVYA BHASKER
 ECONOMIC TIMES
Website:Website:
 www.Havmor.com
 www.Now-India.com
 www.economictimes.com
 www.timesofindia.com
 www.wikipedia.com
 www.scribd.com
(A WRITING IS A STRUGGLE AGAINST SILENCE)
47

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