HubSpot recently raised $120 million in its IPO, but there are still questions on whether or not it will be successful in the midst of growing competition and user expectations. Digital Marketing Expert Ken Wisnefski recently weighed in on HubSpot and said why he thinks it's a winner.

1. Will HubSpot Be a Winner or
Loser in Digital Marketing?

2. A Successful IPO Is Only the Beginning
• For every Twitter or Facebook IPO, there is a
Groupon and Zynga IPO. What will the future
of HubSpot be?

3. The Numbers
• HubSpot currently operates at a loss. It lost
$33 million last year.
• However, as it’s a subscription service
provider, this is normal in the beginning.
• HubSpot made $77.6 million and experienced
50% year to year growth.
• It raised $120 million in its IPO
• The Wall Street Journal valued the company at
over one billion dollars.

4. Challenges to Success
• Digital Marketing Expert, Ken Wisnefski, said
that his company Webimax has used HubSpot
for four years.
• In a blog post, he wrote that HubSpot is not
easy to learn for an average user and a web
developer and marketing expert are often
needed to successfully use its tools.
• Manual assistance is required.

5. Case for Success
• As inbound marketing becomes crucial to a
business’s marketing plan, HubSpot should
remain popular.
• HubSpot provides users with a variety of tools
and analytics to fine-tune their digital
marketing campaigns. Tools include blogging,
a social box, email software, site-builder and
more.

6. The Verdict
• Although there are some challenges,
Webimax’s Ken Wisnefski believes that
HubSpot will be a winner. The IPO should give
HubSpot the opportunity to fine-tune its
product to give users the best software to
enhance their digital presence.