While RFID’s benefits to inventory management are well known, it is easy to overlook the bigger role RFID will play as a lynchpin for the hyper-connected world of the Internet of Things and the data it generates. In 2014, estimates for connected devices ranged as high as 16 billion. But in the realm of passive RFID, the number of ‘dumb’ objects (i.e., those where it is unnecessary, uneconomical or impractical to have an active transmitter) is likely an order of magnitude (or two) higher, making the need for the proliferation of passive RFID standards glaringly apparent. A world where 99% of everything is invisible to the web by virtue of not having an active transmitter is as incomplete and disconnected as a pre-Columbus world map. See SML Intelligent Inventory Solutions President Dean Frew's presentation at GS1 Connect 2015. This talk explores the possibilities of how this decades old RFID technology is now Retail’s new central nervous system, and answers such questions as: What can the bleeding edge of RFID technology deliver to retailers today? What RFID benefits are largely hypothetical, and which are real? What can today’s retailer do to better anticipate the hyper-connected world RFID will help bring about? What will the fully RFID-enabled world of the future look like to businesses, customers, and society at large?