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2015
AMERICAN
ADVERTISING
FEDERATION
AWARDS
WINNING
WORKS
FROM BCA
BCA produced Cal Poly, San Luis Obispo’s biennial Sustainability Report to
benchmark progress during the campus’ continued commitment to improve
environmental sustainability.
CP SUSTAINABILITY
ANNUAL COMMUNITY REPORT
CELEBR ATING 50 YEARS IN 2014
San Luis Coastal School District needed an overt communication piece to
educate the community about the current state of its schools and programs.
The 12-page annual report was distributed through the local newspaper
to more than 10,000 households in the district and the report will now be
produced annually.
SLCUSD ANNUAL REPORT
BCA worked with the government and community relations staff at PG&E to
produce a 12-page booklet in magazine format to provide readers with an up-
close look at the plant’s leadership, biological protection, security measures,
community involvement and more in an easy-to-digest presentation.
PGE ILLUMINATION
The Laetitia website takes an artistic approach to marketing a development
project that is still in its early phase. Large photography and bold colors make
for a website almost as beautiful as the Laetitia property itself.
LAETITIA WEBSITE
BCA, in partnership with digital marketing agency StudioGood and the San
Luis Obispo Tourism Improvement District, developed a stand-out tourism
campaign to promote the city in a way that uses imagery and homonyms to
compare SLO to the hustle and bustle of everyday life.
SLO TOURISM CAMPAIGN
Fillmore Works in Fillmore, CA is the site of an active superfund cleanup on
property that was home to a bustling oil refinery in the early 20th century. BCA
partnered with Chevron (currently managing the cleanup) and the Fillmore
Historical Museum to develop a campaign for the city’s Centennial Celebration
that celebrated the community’s deep historical roots in the oil industry.
FILLMORE CENTENNIAL
Fillmore’s Oil HistoryFillmore’s Oil History
1860
1860: First oil tunnels dug at
Sulphur Mountain reveal rare green
oil; Santa Paula Oil Field discovered
1903: California becomes the
leading producer of oil in the U.S.
1864: Yale professor
Benjamin Silliman
Jr. reports excellent
commercial
possibilities available
in the oil seepages in
Ventura County
“The oil is usually struck in thin strata
of sandstone, or oozes from between
laminae of slaty shale; it is usually
accompanied by sulphureted water. For
the most part, the oil is green, but heavy
black, brown, and heavy and light green
oils are found at no great distance from
one another. Some strata penetrated by
these tunnels yield much gas.”
- W. L. Watts, 1897
“Oil is struggling to the
surface at every available
point, and running down the
rivers for miles and miles.”
- Prof. Benjamin Silliman Jr.
Yale University, 1863
“The first thing that attracts attention
is the ‘villainous smell’ of oil, the
enormous deposits of asphaltum, and
the oozing, bubbling, black, sluggish
rivulets of petroleum. These mineral
tar springs break forth from the base
[of Sulphur Mountain] almost to the
summit in a hundred places.”
- Mining and Scientific Press, 1872
1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
1860 1864
1863 1872 1897
1903 1911
1916
1924
1925 1928
1931
1941
1944
1950
1951 19891983
1992
20011998
2002
2004 2011
2011-2014
1925: California Petroleum
Corp. operates the Ventura
Refinery Fillmore, producing
lubricating oil and paraffin
1928: Discovery and
development of Ellwood
Oil Field
1941: The Japanese
attack on Pearl Harbor
and subsequent attack on
Ellwood Oil Field launches
the U.S. into World War II
1950: Fillmore Works
Refinery shut down
1983: Texaco completes
environmental study and
finds contaminated soil and
groundwater at former Fillmore
Works, now PCPL, site
1989: EPA
places the site
on superfund list
1998: Union
Oil ceases
operation
at Sulphur
Mountain
oil tunnels
2002: Fillmore Works
Pumping Station closed
down. Most of the remaining
facilities are removed
2011-2014: Chevron
completes restoration
activities for the former
Fillmore Works / PCPL site
to revitalize the land for
future beneficial use
1924: Ventura Refinery
Fillmore continues
operation, producing up
to 4,725 barrels per day
1928: Texaco acquires
California Petroleum Corp.
and renames refinery
Fillmore Works
1944: Fillmore Works Refinery
is pushed to new levels of
production for aviation fuel
needed for the war effort
1951: Refinery infrastructure dismantled,
leaving eight above-ground storage
tanks. Fillmore Works is renamed the
Pacific Coast Pipeline (PCPL) crude oil
pumping station
1992: EPA directs
groundwater
cleanup plan for
PCPL site
2001: Chevron
Corporation merges
with Texaco
2004: Last
storage tank
removed 2011: EPA directs final soil
and groundwater remedies
for the PCPL site
1911: Supreme Court rules
that John D. Rockefeller’s
Standard Oil has an illegal
monopoly, and it disbands
into 33 smaller companies,
including what is now known
today as Chevron
1916: Ventura Refinery
Fillmore constructed;
South Mountain Oil Field
discovered
2014: City of Fillmore
celebrates its centennial on
July 10, 2014
20141914
1914: City of Fillmore
incorporated July 10, 1914
IDLER’S HOME CAMPAIGN
Idler’s wanted to rebrand the company to show customers that they were
more than just an appliance store. BCA worked with the longstanding
company to not only rebrand the stores, but also rename the company to
reflect its diverse product offering. The logo for Idler’s Home now includes
the company’s four departments while keeping their iconic red and san serif
type treatment.
INTRODUCING
APPLIANCE CENTER SLEEP CENTER
CABINETRY & KITCHEN DESIGN
OUTDOOR LIVING
SAN LUIS OBISPO 122 Cross St. | (805) 543-6600
SAN LUIS OBISPO SLEEP CENTER 189 Cross St. | (805) 269-6600
PASO ROBLES 2361 Theatre Dr. | (805) 238-6020
IDLERSHOME.COM
STORE HOURS: Mon.–Fri. 9 a.m.–7 p.m. | Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.SLEEP CENTER HOURS: Mon.–Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.
/IDLERSHOME
NOW OPEN 7 DAYS A WEEK!

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BCA Awards

  • 2. BCA produced Cal Poly, San Luis Obispo’s biennial Sustainability Report to benchmark progress during the campus’ continued commitment to improve environmental sustainability. CP SUSTAINABILITY
  • 3. ANNUAL COMMUNITY REPORT CELEBR ATING 50 YEARS IN 2014 San Luis Coastal School District needed an overt communication piece to educate the community about the current state of its schools and programs. The 12-page annual report was distributed through the local newspaper to more than 10,000 households in the district and the report will now be produced annually. SLCUSD ANNUAL REPORT
  • 4. BCA worked with the government and community relations staff at PG&E to produce a 12-page booklet in magazine format to provide readers with an up- close look at the plant’s leadership, biological protection, security measures, community involvement and more in an easy-to-digest presentation. PGE ILLUMINATION
  • 5. The Laetitia website takes an artistic approach to marketing a development project that is still in its early phase. Large photography and bold colors make for a website almost as beautiful as the Laetitia property itself. LAETITIA WEBSITE
  • 6. BCA, in partnership with digital marketing agency StudioGood and the San Luis Obispo Tourism Improvement District, developed a stand-out tourism campaign to promote the city in a way that uses imagery and homonyms to compare SLO to the hustle and bustle of everyday life. SLO TOURISM CAMPAIGN
  • 7. Fillmore Works in Fillmore, CA is the site of an active superfund cleanup on property that was home to a bustling oil refinery in the early 20th century. BCA partnered with Chevron (currently managing the cleanup) and the Fillmore Historical Museum to develop a campaign for the city’s Centennial Celebration that celebrated the community’s deep historical roots in the oil industry. FILLMORE CENTENNIAL Fillmore’s Oil HistoryFillmore’s Oil History 1860 1860: First oil tunnels dug at Sulphur Mountain reveal rare green oil; Santa Paula Oil Field discovered 1903: California becomes the leading producer of oil in the U.S. 1864: Yale professor Benjamin Silliman Jr. reports excellent commercial possibilities available in the oil seepages in Ventura County “The oil is usually struck in thin strata of sandstone, or oozes from between laminae of slaty shale; it is usually accompanied by sulphureted water. For the most part, the oil is green, but heavy black, brown, and heavy and light green oils are found at no great distance from one another. Some strata penetrated by these tunnels yield much gas.” - W. L. Watts, 1897 “Oil is struggling to the surface at every available point, and running down the rivers for miles and miles.” - Prof. Benjamin Silliman Jr. Yale University, 1863 “The first thing that attracts attention is the ‘villainous smell’ of oil, the enormous deposits of asphaltum, and the oozing, bubbling, black, sluggish rivulets of petroleum. These mineral tar springs break forth from the base [of Sulphur Mountain] almost to the summit in a hundred places.” - Mining and Scientific Press, 1872 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 1860 1864 1863 1872 1897 1903 1911 1916 1924 1925 1928 1931 1941 1944 1950 1951 19891983 1992 20011998 2002 2004 2011 2011-2014 1925: California Petroleum Corp. operates the Ventura Refinery Fillmore, producing lubricating oil and paraffin 1928: Discovery and development of Ellwood Oil Field 1941: The Japanese attack on Pearl Harbor and subsequent attack on Ellwood Oil Field launches the U.S. into World War II 1950: Fillmore Works Refinery shut down 1983: Texaco completes environmental study and finds contaminated soil and groundwater at former Fillmore Works, now PCPL, site 1989: EPA places the site on superfund list 1998: Union Oil ceases operation at Sulphur Mountain oil tunnels 2002: Fillmore Works Pumping Station closed down. Most of the remaining facilities are removed 2011-2014: Chevron completes restoration activities for the former Fillmore Works / PCPL site to revitalize the land for future beneficial use 1924: Ventura Refinery Fillmore continues operation, producing up to 4,725 barrels per day 1928: Texaco acquires California Petroleum Corp. and renames refinery Fillmore Works 1944: Fillmore Works Refinery is pushed to new levels of production for aviation fuel needed for the war effort 1951: Refinery infrastructure dismantled, leaving eight above-ground storage tanks. Fillmore Works is renamed the Pacific Coast Pipeline (PCPL) crude oil pumping station 1992: EPA directs groundwater cleanup plan for PCPL site 2001: Chevron Corporation merges with Texaco 2004: Last storage tank removed 2011: EPA directs final soil and groundwater remedies for the PCPL site 1911: Supreme Court rules that John D. Rockefeller’s Standard Oil has an illegal monopoly, and it disbands into 33 smaller companies, including what is now known today as Chevron 1916: Ventura Refinery Fillmore constructed; South Mountain Oil Field discovered 2014: City of Fillmore celebrates its centennial on July 10, 2014 20141914 1914: City of Fillmore incorporated July 10, 1914
  • 8. IDLER’S HOME CAMPAIGN Idler’s wanted to rebrand the company to show customers that they were more than just an appliance store. BCA worked with the longstanding company to not only rebrand the stores, but also rename the company to reflect its diverse product offering. The logo for Idler’s Home now includes the company’s four departments while keeping their iconic red and san serif type treatment. INTRODUCING APPLIANCE CENTER SLEEP CENTER CABINETRY & KITCHEN DESIGN OUTDOOR LIVING SAN LUIS OBISPO 122 Cross St. | (805) 543-6600 SAN LUIS OBISPO SLEEP CENTER 189 Cross St. | (805) 269-6600 PASO ROBLES 2361 Theatre Dr. | (805) 238-6020 IDLERSHOME.COM STORE HOURS: Mon.–Fri. 9 a.m.–7 p.m. | Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.SLEEP CENTER HOURS: Mon.–Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m. /IDLERSHOME NOW OPEN 7 DAYS A WEEK!