Kantar Media is a well-established brand of trusted media analysts and advisors. We help the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact.

1. Social media- the barrier
breaker between your
brand and your consumer

2. But how to map your consumer
through social media to make
them reach your brand?

3. With a few effective social medi

4. The X-tracker enables to :
 Identify new opportunities for user engagement
 Understand what is being said about your
brands and why it is being said
 Drill down to individual voices within
conversation
 Receive outcomes intelligently to
grasp the implication for your brand

5. The Auto tracker enables
 Providing a database of content across 24 languages
 Tracking messages along with segmentation and filtration
 Interrogating online content- from news
editorial to social media sources
 Delivering data on individual
activity, connectivity and influence

6. The TGI Clickstre
 Assessing the engagement of target consumer group
 Calculating the average number of visits, time spent on
site and page viewed over a specific period of time
 Understand online audience beyond their
online behavior
 Analyse brands against the actual
online consumer behavior

7. The Path to purchase enabl
 Understanding consumer’s entire purchase journey
 Implementing strategies designed to influence different
consumer segments based on where they are in their path of
purchase
 Identifying new customer
acquisition opportunities by
discovering the touch points that
are important to the target
customers

8. The Online channel effect
 Benchmarking website effectiveness versus direct competitors
with customer specific KPIs
 Helping marketers identify
opportunities across search, display
advertisement and referral sources
to find new customers
 Discovering opportunities
for enhancing customers
retention from the
competitors

9. Ideas shared b