Most senior executives and HR leaders understand the need for creating a culture that attracts and retains talent - typically organized around an employee engagement strategy. But what does "engagement" really mean? How does it become a business habit for leaders? How do you make it a permanent part of a organization's culture? In this presentations, participants will learn: • The link between engagement and emotional intelligence • Applying branding competencies to employee engagement strategies • Leader modeling of engagement behavior • Creating internal communication platforms with social media • Establishing ROI benchmarks for the value of engagement