This document outlines 11 steps for using the InstaGIS zip code tool to identify target zip codes for marketing campaigns based on demographics and consumption data. Users search for and select zip codes that match their criteria, then map the selected audience and download a report to segment ads on platforms like Google, Facebook, and Twitter.
2. InstaGIS
Step 1
Open your Google Chrome browser and search http://zipcodes.instagis.com/
3. InstaGIS
Step 2
Click the blue button to identify the zip codes that match better for your next
marketing campaign.
4. InstaGIS
Step 3
Click the Id_Zipcode and you will have the opportunity to make your
segmentation based in consumption or demographics.
5. InstaGIS
Step 4
Scroll down and select the relevant industry for your segmentation.
6. InstaGIS
Step 5
Once you click your criteria, select operator. We recommend to use always the
operator equal or greater
7. InstaGIS
Step 6
Finally, just click add condition and your first query is going to be ready. If
you need another condition, repeat the process and once you are ready, just
click estimate matches
8. InstaGIS
Step 7
Once you click estimate matches, InstaGIS will show you how many zipcodes
are selected in your query around the USA. Click Map my Audience, to
understand geographically your potential audience.
9. InstaGIS
Step 8
Once you click estimate matches, InstaGIS will show you how many zipcodes
are selected in your query around the USA. Click Map my Audience, to
understand geographically your potential audience.
10. InstaGIS
Step 9
Zoom in the map to have a better understanding of your audience or click in the
legend grid or dots to have a better visualization of the information.
11. InstaGIS
Step 10
If your query is perfect, click download report and an excel file will be
downloaded in your computer.
12. InstaGIS
Step 11
Now you will have enough information to make a segmentation in Google
Adwords, Facebook or Twitter using consumption and demographics for your
display campaigns.
