Founders often struggle with getting their tech stack done right. Here I classify startups into three stages and offer some guidelines to choose a tech stack.

1. jjude.com @jjude

2. jjude.com @jjude
Scale
Customer Segments
Optimized Product(s)
Multiple Stacks
App MarTech Support
Product/Market Fit
Target Market
Price Points
Minimum StackNo Stack
Compose a solution
Problem/Solution Fit
Problem worth solving
Viable solution
STAGES & STACKS

3. jjude.com @jjude
3 GUIDING PRINCIPLES

4. jjude.com @jjude
PICK
RIGHT TOOL FOR
THE JOB

5. jjude.com @jjude
Idea
ValidationStack
Faster Deployment
Quicker Feedback
HAVE A SYSTEM

6. jjude.com @jjude
DECIDE WELL OR FAST
Problem
Tech StackSolution
Culture
Think well
Iterate Fast
Important
More money won’t fix
Money will fix

7. jjude.com @jjude
KISSKeep it super simple

8. jjude.com @jjude
Just StartingHave good traction
Easy to test /
Easy to convert
Hard to test /
Hard to convert
Blog
SEM SEO
Ads Email Marketing
START BUILDING TRACTION

9. jjude.com @jjude
KISS CONTENT MARKETING

10. jjude.com @jjude
KISS PRODUCT
I launched with zero custom software. I
used Gumroad, Zapier, Memberful, and Campaign Monitor to
basically duct-tape my own product together.
https://www.toomas.net

11. jjude.com @jjude
TRACTION WITH KISS PRODUCT
Just StartingHave good traction
Easy to test /
Easy to convert
Hard to test /
Hard to convert
Product
Trade
Shows
Speaking
Engagement
Community

12. jjude.com @jjude
BUILD real PRODUCT
WITH KISS STACK

13. jjude.com @jjude
KISS STACK?

14. jjude.com @jjude
KISS STACK = ?
php?
python?
node.js?
go?

15. jjude.com @jjude
KISS STACK =
what you know

16. jjude.com @jjude
KISS STACK =
that validates your idea
faster

17. jjude.com @jjude
KISS INFRA

18. jjude.com @jjude
SCALE WITH ELASTICITY

19. jjude.com @jjude
MONITOR / ANALYZE TO SCALE

20. jjude.com @jjude
TRACK
ANALYZE
ITERATE

21. GOOD SPEED
jude.com
@jjude