Pretending for a living - why actors are all UX designers
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Pretending for a living - why actors are all UX designers

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Slides for a talk delivered at UX Brighton 2013. ...

Slides for a talk delivered at UX Brighton 2013.

User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting.

But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?

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Pretending for a living - why actors are all UX designers Pretending for a living - why actors are all UX designers Presentation Transcript

  • Pretending for a living Why actors are all UX designers Jon Dixon jon.dixon@bunnyfoot.com @bunnyfootsays www.bunnyfoot.com
  • The ‘method’ Constantin Stanislavsky ‘the system’ Stella Adler ‘given circumstances’ Lee Strasberg Sanford Meisner ‘the method’ ‘in the moment’
  • Stanislavski’s ‘system’ Multi-variant, holistic and psychophysiological. MODERNISM Objectively observable and quantifiable behavioural events. NATURALISM CONDITIONING AFFECTIVE MEMORY BEHAVIOURAL PSYCHOLOGY The actor creates the character “from the inside out” and “from the outside in”…
  • Strasberg’s ‘method’ The performance is the ultimate expression of a complex psychology…. AFFECTIVE MEMORY EMOTIONAL RECALL The actor summons emotions from from SENSE MEMORY their own life to illuminate the role. BACK STORY The play / film is the climax of the character’s existence to date…
  • Adler’s school(s) Rowing back on the ‘emotional memory’ in favour of experience and research. RESEARCH SITUATIONS The actor puts themself in the place of the character rather than vice versa. SENSORY IMAGINATION INSIGHT PHYSICAL EMBODIMENT The psyche upon which the actor calls must not be the actor’s own, but the character’s…
  • Meisner’s technique Based on improvisation and accessing an inner emotional life to inform a performance. ‘IN THE MOMENT’ TASKS / OBJECTIVES The actor generates truth from spontaneity. DOING LISTEN AND RESPOND PICKING UP THE ‘IMPULSES’ Acting is “living truthfully under imaginary circumstances…”
  • RESEARCH OPTIMISE learn about your long term Business Support learn about your regular Competitors Monitoring learn about your ongoing Customers Optimisation MODEL ARCHITECT research define Customer Models explore Customer interaction develop Testable concepts DESIGN define the Information architecture develop the Interaction design document with Blueprints & instructions Creative concepts evolve and Develop the creative develop Design guides/assets
  • Living truthfully under imaginary circumstances What actors do… RESEARCH, TRAINING, CULTURAL IMMERSION, SITUATION EXPERIENCE, PREPARATION CHARACTER DEVELOPMENT, PSYCHOPHYSIOLOGY, EMOTIONAL RECALL, AFFECTIVE MEMORY TEXT ANALYSIS, LINE-READINGS, IMPROVISATION, STORIES READ-THROUGHS, WORKSHOPS, REHEARSALS CAMERA AWARENESS, VOICE TRAINING, MOVEMENT, COSTUME, MAKE-UP PERFORMANCE AWARENESS, READING THE AUDIENCE, REPETITION
  • Living truthfully under imaginary circumstances What UX Designers (can) do… ETHNOGRAPHY, DEPTH INTERVIEWS, ONSITE IMMERSION, ANALYTICS, DIARY STUDIES PERSONAS, SCENARIOS, MENTAL MODELS, EXPERIENCE MAPS TASK FLOWS, PAGE FLOWS, CUSTOMER JOURNEYS, STORYBOARDS INFORMATION ARCHITECTURES, WIREFRAMES, PROTOTYPES INTERACTION DESIGN, VISUAL DESIGN, CODING FORMATIVE TESTING, MULTI-VARIATE, SURVEYS, ANALYTICS…
  • Model from the ‘inside out’ as well as the ‘outside in’ The experience is the climax of *the user’s+ life to date Know not just the situation but the meaning of that situation Conceptualise, design and test ‘in the moment’ Live truthfully under imaginary circumstances
  • Don’t worry…