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Slides for a talk delivered at UX Brighton 2013.
User Centred Design is all about putting the person at the heart of the design. To do this successfully the UX practitioner needs to understand both the psychological drivers of that person – their motivations, needs and fears, hidden and expressed – as well as the overall situation in which that person is operating. This can sometimes seem daunting.
But there is another group of people who have been doing a very similar thing for years – actors. They too need to understand the (sometimes hidden) motivations of their character, their emotional and psychological complexities, and their background and environment. And they have strategies and techniques for doing this. Can we as UX professionals perhaps learn from these to better inhabit and understand our prospective users both from the ‘inside out’ and the ‘outside in’?