The Entertainment
Ecosystem
Matrix
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
Lecture notes on
Innovation and Entertainment
Technology
!

John Pisciotta
Creative Entertainment Technology
20010 EIS2350...
“Innovation distinguishes between a
leader and a follower.” - Steve Jobs

John Pisciotta - Lecture notes on Innovation and...
Entertainment Ecosystem	

Matrix
!

Technicians
I
n
n
o
v
a
ti
o
n

Scaleable	

Innovations	


!

Enthusiasts
Scaleable

A...
!
!
!

Enthusiasts

Asset
Collectors
Enthusiasts

• Fan Boys or Hobbyists 	

• Bleeding Edge Gadgets	

• Rarely Build Value	

• Rarely Execute
Technicians

!
!
!

Enthusiasts

Asset
Collectors
Technicians

• Focused Knowledge Workers	

• Producers, Writers, Technologists, Lawyers	

• Hired Guns-Work For Hire 	

• ...
Technicians

!
!
!

Enthusiasts

!
!

Asset
Collectors
Asset Collectors

• Labels, Publishers	

• Hit Driven Model	

• Monetizes by building a critical mass	

• Own or Aggregate...
Technicians

!
!
!

Enthusiasts

!

Scaleable
Innovations
!
!

Asset
Collectors
Scalable Innovations 
•
•
•
•
•
•

!

Global Reach	

Team>Talent	

Team Small-User Base Huge	

Focused on a big problem/di...
!

Technicians

!
!
!

Enthusiasts

Scaleable
Innovations
!
!

Asset
Collectors
Principle #2:
The Tarantino Principle
!

Tarantino Principle
!

Whenever Quentin Tarantino completes a new
script, it’s an event accompanied by great fanfare,
p...
!
!

Tarantino Principle
!

Whenever Quentin Tarantino completes a new
script, it’s an event accompanied by great fanfare,...
!
!
!
!

Lecture notes on Innovation and Entertainment Technology
!
!

John Pisciotta
Creative Entertainment Technology
20...
The Entertainment Ecosystem - Lecture notes on Innovation and Entertainment Technology  John Pisciotta - Creative Entertai...
The Entertainment Ecosystem - Lecture notes on Innovation and Entertainment Technology  John Pisciotta - Creative Entertai...
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The Entertainment Ecosystem - Lecture notes on Innovation and Entertainment Technology John Pisciotta - Creative Entertainment Technology, Belmont University

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Lecture notes on
Innovation and Entertainment
Technology
!
John Pisciotta
Creative Entertainment Technology 20010 EIS2350.01
!
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

Tarantino Principle
!
Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western, and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.

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The Entertainment Ecosystem - Lecture notes on Innovation and Entertainment Technology John Pisciotta - Creative Entertainment Technology, Belmont University

  1. 1. The Entertainment Ecosystem Matrix John Pisciotta - Lecture notes on Innovation and Entertainment Technology
  2. 2. Lecture notes on Innovation and Entertainment Technology ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
  3. 3. “Innovation distinguishes between a leader and a follower.” - Steve Jobs John Pisciotta - Lecture notes on Innovation and Entertainment Technology
  4. 4. Entertainment Ecosystem Matrix ! Technicians I n n o v a ti o n Scaleable Innovations ! Enthusiasts Scaleable Asset Collectors
  5. 5. ! ! ! Enthusiasts Asset Collectors
  6. 6. Enthusiasts • Fan Boys or Hobbyists • Bleeding Edge Gadgets • Rarely Build Value • Rarely Execute
  7. 7. Technicians ! ! ! Enthusiasts Asset Collectors
  8. 8. Technicians • Focused Knowledge Workers • Producers, Writers, Technologists, Lawyers • Hired Guns-Work For Hire • Often lead a service based business • Low Risk-Many Competitors • Usually Create/Don't Own • Often own a “job” paid per hour/project
  9. 9. Technicians ! ! ! Enthusiasts ! ! Asset Collectors
  10. 10. Asset Collectors • Labels, Publishers • Hit Driven Model • Monetizes by building a critical mass • Own or Aggregate/Usually Don't Create • Lead the previous Era
  11. 11. Technicians ! ! ! Enthusiasts ! Scaleable Innovations ! ! Asset Collectors
  12. 12. Scalable Innovations  • • • • • • ! Global Reach Team>Talent Team Small-User Base Huge Focused on a big problem/disruption/innovation Build Accretive Value Potential Liquidity Event
  13. 13. ! Technicians ! ! ! Enthusiasts Scaleable Innovations ! ! Asset Collectors
  14. 14. Principle #2: The Tarantino Principle
  15. 15. ! Tarantino Principle ! Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western, and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.
  16. 16. ! ! Tarantino Principle ! Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western, and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.
  17. 17. ! ! ! ! Lecture notes on Innovation and Entertainment Technology ! ! John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com !

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