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Blue Ocean Strategy
- 2. Introduction to Blue Ocean Strategy Red Ocean Strategy Head to Head Competition • Compete in existing markets • Beat the competition • Exploit existing demand • Make the value-cost trade off Blue Ocean Strategy Creation of New Markets • Create Uncontested Space • Make the competition irrelevant • Create and capture new demand • Break the value-cost trade off
- 3. Analytical Tools & Framework
- 5. Focus on the Big Picture Pioneer - Migrator - Settler Map
- 8. Overcome Hurdles & Execute Strategy
- 9. Overcome Hurdles & Execute Strategy