Interface Media Company Profile

1. Interface is an integrated internet
media company. Interface offer
focused digital advertising, marketing
and online solutions with a strong
base in key verticals such as
motoring, finance, travel and tourism,
and more.
Paid Search
Engine Marketing
Social Media
Services
Social
Applications
Website Design
and Development
Website and
Database Hosting
Search Engine
Optimsation
Web Analytics /
User Experience
Publishing
Data Intelligence
Display
Marketing
Real Time Bidding
Display Advertising
Pay Per Click
MarketingDigital
Strategy
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We develop core
digital strategies
and tactics,
achieving harmony
between marketing
channels and
business goals.
Solutions
why us? who’s working
with us?
One stop digital marketing presence
offering ease of use, best of breed, and
an integrated service range.
Achieve success and maximise opportunities
through intelligent integration of people, accurate
market analysis and solution innovation.
Cape Town +27 21 446-2300 Joburg +27 11 628-9700 Digital Marketing Solutions

2. Our Trusted Digital Media
Advisors assist clients in defining
core digital strategies and tactics,
achieving harmony between
marketing channels and business
goals.
Digital Strategy
Website Analysis:
Identifying clients’ site users, goals
and what the measurable objectives
for site-traffic should be.
Leading expertise in UXD (user
experience design) puts website
visitor needs at the core of our design
philosophy. Our focus is guiding the
customer through a logical
information flow that leads to goal
conversions and the meeting of
overall strategic objectives.
Design
Detailed analysis of performance
against set goals.
Reporting
On time, in budget, to specification.
Implementation
Regardless of project, be it website,
campaign landing pages or other
lead-generation activities, our team of
campaign experts continuously test
and adjust in order to maximize
performance.
Testing and Continuous
Optimization We work closely with search engines
like Google, Bing and Yahoo, giving us
privileged access to beta tests. What it
means for our clients (in both emerging
and established markets) is that they
are the first to benefit from new features
as Interface is at the forefront of the
ever-evolving digital landscape.
Innovation
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

3. We are industry leaders in
creating and optimising paid
search campaigns with technical
work designed to optimise your
visibility on Google and other
online platforms.
Paid Search
Engine Marketing
Proven Expertise
We are the only emerging market
SEM specialist agency that has
worked on performance campaigns
in the mature markets of the USA and
UK with large ecommerce and
performance clients, outperforming
local agencies.
Clients and references from likes of
SA Tourism, Kulula.com, NetFlorist,
Mweb, Pnet and more.
Track Record of Excellence
Our offer is compelling: We have
internationally proven skill sets yet
cost base is in ZAR – a uniquely
enticing proposition.
High-level Skillsets at Highly
Competitive Pricing
When combining highly skilled (and
affordable) staff with our technology
platform, we are able to deliver more
clicks to a client’s site, at a lower cost
per click, than any of our international
competitors.
Proven Performance
Platforms
Certification
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

4. Search Engine Marketing that
deals directly with advertisements
placed on search engines such
as Yahoo and Bing, the most
popular of which is Google’s
AdWords program.
Pay Per Click
Marketing
Results
We can use a performance billing
model that focuses on minimizing
clients’ advertising spend. We get
paid depending on the performance
of their campaign; we take the risk
and we, always, outperform legacy
solutions providers.
*Normal models also available.
We employ the largest team (38) of
certified Advanced Google AdWords
specialists on the African continent.
Expertise & Ability
Campaign managers have 3+ years
experience, actively managing
campaigns, taking swift and decisive
action to ensure the best possible
performance.
Experience & Agility
Our close relationships with all major
search engines give us access to the
latest innovations and incoming
industry changes. This gives us the
ability to evolve client campaigns as
required.
Evolution & Ability
Famously Accurate, measuring
results for every cent spent against
campaign goals and overall
marketing strategy.
Reporting
Platforms
Certification
We have 38 Google Advanced Certified
Campaign Managers - The Highest in the EMEA
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

5. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
A subset of ppc that deals directly
with display advertisements
placed on websites, often serving
advertisements that are tailored
according to a user’s browsing
history.
Display Marketing
Context & Relevance
Advertisements are targeted to
relevant users based on search
history and online behaviour,
significantly increasing awareness
and conversion rate.
Ensures client ads remain above the
fold*, allowing for maximum
exposure.
*Spend dependent.
Monitoring & Analysis
The percentage of a particular target
market a client possesses.
Increased Share of Voice
Matching the right display message
to the right audience.
Remarketing
Platforms
Certification
Display on social networks such as
Facebook can be immensely
powerful, Interface develops
contextual campaigns within the
social media environment that target
relevant users locally and globally.
Social Network Marketing

6. Social networks have fundamentally
changed the way we communicate
and interact – as well as the way we
engage with brands, products and
services.
Social Media
Facebook Pay-per-Click
Management
We use a performance billing model*
that focuses on minimizing clients’
advertising spend. We get paid
depending on the performance of
their campaign; we take the risk and
we, always, outperform legacy
solutions providers.
*Spend dependent.
From building a Facebook
application to tweeting, our social
media teams have extensive
experience in getting real results out
of a brand’s social media profile.
Social Media Profile
Management:
Platforms
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

7. Through our evly social marketing
suite, we provide clients and
agencies with the technology to
run engaging, results-driven
surveys, competitions, crowd-
sourcing campaigns and other
activities across the web, social
media and mobile platforms.
Social
Applications
Improve & Optimize
communication with customers,
making engagement more
meaningful and measurable.
that inspire loyalty whilst building
business value.
Grow Communities &
Employ Innovations
on Facebook, company websites,
through newsletters and on mobile
devices with amazing, tangible,
results.
Integrate Campaigns
unlocking value in fans’ contributions
to grow brand loyalty and ROI.
Gather User Generated
Content
Platform
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

8. Is the process of improving the
visibility of a website or a web
page in search engines via the
“natural” or un-paid (“organic” or
“algorithmic”) search results.
Search Engine
Optimisation
Certification
Onsite
Optimisation
Offsite
Optimisation
There are 2 main areas to SEO:
Through strategic SEO, we can ensure that you
expand your organic reach and stay ahead of
your competitors.
offsite optimisation – what happens off of
your website
onsite optimisation – what happens on your
website
Our SEO campaigns are divided in 2
phases:
Monthly: to successfully drive organic reach
further through various monthly and ongoing
techniques
Setup Audit: designed to ensure that the
proper foundation is established through a
detailed audit and analysis
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

9. Our highly qualified google
analytics analysts help clients
through the process of getting
web analytics to work harder and
smarter – directly influencing
decisions made in campaign
optimisation.
Web Analytics
Highlighting consumer needs and trends
Providing comprehensive information
Ensuring daily and weekly reporting
Highlight campaign progress
about specific industries in order to increase the
value proposition to the consumer
to let clients monitor cost and performance
Keyword clicks by rank
Daily clicks tabulation
Keyword clicks summary
Detailed keyword clicks
Certification
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

10. Expert design teams combine
graphic design, website
development, e-commerce
programming and ux design
experience to deliver websites
that engage, convert and sell.
Website Design,
Development & UX
Planning & Strategy
Websites are designed to
compliment a client’s overall digital
strategy. We design to reach goals
and achieve results.
Our background in management
consulting provides strong analytical
thinking to support the creative
process.
Thinking Design
Campaign managers have 3+ years
experience, actively managing
campaigns, taking swift and decisive
action to ensure the best possible
performance.
Experience & Agility
We are specialists in the technology
behind our solutions, enabling us to
choose the platforms and
applications that best suit client
needs.
Marketing Technology
A good website becomes a great
website when it’s supported by a
strategy driving the right traffic to it.
We know how and when to get the
most out of Pay per Click (PPC),
Search Engine Optimisation (SEO)
and Lead Generation.
Demand Generation
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

11. Other Services
Real Time Bidding
Display Advertising
RTB refers to the buying and
selling of online ad impressions
through real-time auctions that occur
in the time it takes a webpage to load
those auctions are often
facilitated by ad exchanges or
supply-side platforms
Website and Database
Hosting
Strong suite of website and
database hosting services
professional database
administrators install, configure,
monitor and maintain client
database servers and keep them
running at peak performance
Data Intelligence
This involves tracking the clicks and
conversions, across all media
channels pertaining to a client’s
campaignby doing this we can
establish an accurate record of clicks
and conversions
We also provide clients other
digital services which you would
expect from a digital agency.
Cape Town +27 21 446-2300 Joburg +27 11 628-9700

12. Publish websites for specific
sectors which we design and
manage giving clients the option of
driving incremental traffic and sales
via these platforms.
Publishing
WebMail
Webmail is a FREE email service
(similar to Gmail and Yahoo mail)
focused only in South Africa for local
users. In exchange for our users
information (demographic and
psychographic) we offer them a free
email account in which we have the
rights to serve highly targeted offers.
Webmail is among the top 3
domestic page views and top 5
unique user browsers.
Wat Kyk Jy
Wat kyk jy is an Afrikaans blog-based
website, that is loaded with music,
events, view and more. It is a South
African Blogs award winner 3 years in
a row.
Pixel Vulture
Perform DM
Cape Town +27 21 446-2300 Joburg +27 11 628-9700
PixelVulture offers the latest in
gaming, technology, music, movies
and entertainment, with quality
reviews, fantastic competitions and
innovative insights into the world we
live in.
Perform Digital Media is a
demand-side platform (DSP) that
enables advertisers, agencies and
agency trading desks to use real-time
bidding to buy and optimize their
online media in order to meet
pre-defined campaign goals.