1.970 billions internet users, 28%
4.500 billions of cellular, 6/10
2013 there would be 6,7 billions of cellular,
4 of them smart phones
250.000 apps Twitter API
300.000 iPhone apps, 10.000 Blackberry apps
20.000 Android apps
IPad 3 millions in 3 months and 11.000 apps
+ 2.000 billions of downloads in Itunes
the phone calls
193% de night of
ought to be enough for anybody
Bill Gates, 1981
2’ in YouTube.
10’ in a class room.
17’’ of listening.
40’’ of observation.
3’’ will wait 57% online
abandoning the web site.
What if we are talking about people
1. Markets are conversations
2. Markets consist of human beings,
not demographic sectors
3. Conversations among human
beings sound human. They are
conducted in a human voice
Get emotional !!
People are about 80% emotion,
“Reason leads to conclusions.
Emotion leads to action.”
Neurologist Donald Caln
Influentials are storytellers
• Generate advocates and lovemarks of our
– Brand story
– Brand essence
– Brand value proposition
great product + promise + confirmation = lovemarks
The story is more powerfull than the brand,
best story wins. Tom Peters
Scubadiving, windsurf, surf, kite surfing, trecking, mountain
bike, … and more to come
DMO Social media timelines !
June 2009 April 2010 June 2010 July 2010
We are smarter than me
"Tell me and I’ll forget. Show me and I might remember. Involve
me and I’ll understand.“ Benjamin Franklin
Conversation is on,
from minute cero and still go on
67 % of twitter users who become
followers of a brand are more
likely to buy that brand’s products
‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to
Buy, Recommend,’ press release, March 10, 2010.
The ROI.The ROE: Return of Engagement
11 post with more than 19.000 visitors
More than 400 pictures
1 post, more than 200.000 visitors
37 videos/5.693 views 4 post, more than 1.400.000 visitors