DMO Online Marketing and Social Media Travel Summit 2010

Learning about Destination Marketing in the XXI century @joantxo #smtravel10

Google me, please E-mail: joantxo@gmail.com / llantada_jua@gva.es Twitter: @joantxo Social networks: http://www.linkedin.com/pub/0/a5/258 http://comunidad.hosteltur.com/Joantxo/blog http://www.invattur.org/joantxo/perfil Blog: http://e-turismo.blogspot.com Presentations: www.slideshare.net/joantxo Photo: http://e-turismo.slide.com/ http://picasaweb.google.com/joantxo Videos: Youtube: http://es.youtube.com/user/joantxollantada Blip: http://joantxollantada.blip.tv/ Viddler: http://www.viddler.com/explore/joantxo/ Podcast: http://joantxo.podomatic.com/

Social Media is about technology, right?

1.970 billions internet users, 28% 4.500 billions of cellular, 6/10 2013 there would be 6,7 billions of cellular, 4 of them smart phones 250.000 apps Twitter API 300.000 iPhone apps, 10.000 Blackberry apps 20.000 Android apps IPad 3 millions in 3 months and 11.000 apps + 2.000 billions of downloads in Itunes

Vodafone increased 325% the phone calls from 22:55- 23:30 h. Orange increased 193% de night of the final

ought to be enough for anybody Bill Gates, 1981

It is about marketing, right?

Attention economy 2’ in YouTube. 10’ in a class room. 17’’ of listening. 40’’ of observation. 3’’ will wait 57% online shoppers before abandoning the web site.

What if we are talking about people 1. Markets are conversations 2. Markets consist of human beings, not demographic sectors 3. Conversations among human beings sound human. They are conducted in a human voice 4. …

What kind of marketing do you practice?

Successful DMO marketing strategy requires constant evaluation of the tribes. Continually adjust your strategy to stay on top of the market: Social Media Marketing.

New paradigms 1. Experience economy 2. Attention economy 3. Link economy 4. Interruption Vs. permission 5. Sniper marketing, long tail 6. Networking 7. Crowsourcing 8. 6 grades of separation 9. Engage

See the world from your clients point of view

Oops !!

“We’ve got to stop interrupting what people are interested in, and be what people are interested in” Craig David Director General Creativo de JWT

A brand is a complex and emotional relationship between the storyteller and the audience, between the consumer and the product

Those who do not want to face evolution…

….will move to a museum

+ relevant, + socials, + visible, + humans

Get emotional !! People are about 80% emotion, 20% reason. “Reason leads to conclusions. Emotion leads to action.” Neurologist Donald Caln

Influentials are storytellers • Generate advocates and lovemarks of our brands: – Brand story – Brand essence – Brand value proposition – Formula: great product + promise + confirmation = lovemarks The story is more powerfull than the brand, best story wins. Tom Peters

Microsegments blogs Scubadiving, windsurf, surf, kite surfing, trecking, mountain bike, … and more to come

DMO Social media timelines ! June 2009 April 2010 June 2010 July 2010

June 2009

April 2010

May 2010

#blogtripF1 #blogtripFIB

Networking

Traditional media?, no thanks! Be relevant my friend !

Crowsourcing Wiki of the #blogtripF1

Building the strategy together

We are smarter than me "Tell me and I’ll forget. Show me and I might remember. Involve me and I’ll understand.“ Benjamin Franklin

Conversation is on, from minute cero and still go on

67 % of twitter users who become followers of a brand are more likely to buy that brand’s products ‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to Buy, Recommend,’ press release, March 10, 2010.

X The ROI.The ROE: Return of Engagement 11 post with more than 19.000 visitors More than 400 pictures 1 post, more than 200.000 visitors 37 videos/5.693 views 4 post, more than 1.400.000 visitors

July 19th, 2010

Tribes, Seth Godin. October 1, 2010

"We should all be concerned about the future because we will have to spend the rest of our lives there. “. Woody Allen

@abigailking@alastairmck@arantxar@isabellestravel@johnonolan@minube@sblanc o@solotraveler@travmag@victoriamdq@visitbritain@wildjunket@IsabellesTravel@ji mmypons@JohnONolan@lasseweb20@Ruralworker@sarahleetravels@terryleetrave ls@viajarcondiego@501places@adventuregirl@BrilliantTips@chicadelatele@csahuq uillo@DTravelsRound@WhyGoSpain@WorldLillie@traveldudes@EverywhereTrip@v elvetescape@edans@joantxo@anapiccola Think tank travel

http://e-turismo.blogspot.com	500
http://e-turismo.blogspot.com.es	61
http://feeds.feedburner.com	32
http://e-turismo.blogspot.com.ar	12
http://e-turismo.blogspot.mx	7
http://www.e-turismo.blogspot.com	6
http://translate.googleusercontent.com	6
http://e-turismo.blogspot.de	3
http://e-turismo.blogspot.in	3
http://www.onlydoo.com	1
http://e-turismo.blogspot.it	1
http://www.e-turismo.blogspot.com.es	1

DMO Online Marketing and Social Media Travel Summit 2010

by joantxo llantada on Oct 06, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

12 Embeds 633

Statistics

DMO Online Marketing and Social Media Travel Summit 2010 — Presentation Transcript