KMART BRAND research report
Kmart Australia Limited is a chain of discount stores owned by Wesfarmers. It operates 185 stores in Australia and 18 in New Zealand,[1] with its head office located in Mulgrave,
Victoria.
........
Current Store Concept
Kmart is a chain of discount stores that include merchandise such as home entertainment goods, photographic equipment and developing, camping and fishing goods, sporting goods, toys, kitchenware, small appliances, storage & home organization, confectionery, stationery, books, cards & party goods, furniture, garden supplies, automotive equipment, lighting, hardware, luggage, cosmetics, clothing and footwear.
Kmart Tyre and Auto Service is a chain of auto centers that specializes in automotive accessories, car servicing, tyres, check-ups and motor vehicle insurance. Historically, these stores are usually (but not always) attached to a Kmart store. In early 2006 a number of vehicle servicing facilities at Shell service stations became Kmart Tyre and Auto Service outlets. As of August 2015 there were 246 Kmart Tyre & Auto Service outlets throughout Australia.
2. 1. Company Details
Kmart Australia Limited is a chain of discount stores owned by Wesfarmers. It
operates 185 stores in Australia and 18 in New Zealand,[1] with its head office
located in Mulgrave,
Victoria.Type Subsidiary
Industry Retail
Founded 1969
Headquarters Mulgrave, Victoria,
Australia
Number of locations 203 Kmart Stores(2015)
246 Kmart Tyre and
Auto
Area served Australia & New Zealand
Key people •Guy Russo
Managing Director
Revenue • A$4.2 billion (2014)
Operating income • A$366 million(2014)
[2]
Total assets • A$2.13 billion (2014)
Number of employees 31,000
Parent Wesfarmers
Website Kmart.com.au
Entrance to Kmart, located in Sturt Mall, in Wagga Wagga, NSW.
Kmart is an anchor tenant of the Meridian
Mall, Dunedin, New Zealand.
K Mart Tyre and Auto Service located
in Wagga Wagga, NZ, South Wales
3. Current Store Concept
Kmart is a chain of discount stores that include merchandise such as home entertainment goods, photographic
equipment and developing, camping and fishing goods, sporting goods, toys, kitchenware, small appliances,
storage & home organization, confectionery, stationery, books, cards & party goods, furniture, garden supplies,
automotive equipment, lighting, hardware, luggage, cosmetics, clothing and footwear.
Kmart Tyre and Auto Service is a chain of auto centers that specializes in automotive accessories, car servicing,
tyres, check-ups and motor vehicle insurance. Historically, these stores are usually (but not always) attached to
a Kmart store. In early 2006 a number of vehicle servicing facilities at Shell service stations became Kmart
Tyre and Auto Service outlets. As of August 2015 there were 246 Kmart Tyre & Auto Service outlets
throughout Australia.
10. No Fabrication info on the website/ Only size, Color, Price info available
M’s Clothing
11. Activewear for M’s & W’s Kmart offer Style suggestion
to their Customers
12. Sourcing Ethically
Kmart aims to provide great products at
irresistible prices for our customers while
respecting human rights.
Local and Global Community
From its earliest days, Kmart has been close
to the communities in which it operates and
on whose support it depends.
Sustainability Performance
Each year Kmart measures and reports our
progress on our most material
sustainability issues as part of the
Wesfarmers’ Sustainability Report and in
accordance with the Global Reporting
Initiative Guidelines.
Media Centre
Here you will find the latest and archived external
communications from Kmart, information about who
we are as a business, media highlights and content
for media use including video, images and audio.
13. 1. Factory Status : The factories below include apparel and general
merchandise factories that directly produce Kmart Australia products.
BANGLADESH(35), CHINA(414) EGYPT(1) INDIA(32) INDONESIA(10)
MALAYSIA(2) PAKISTAN(4) TAIWAN(4) VIETNAM(5) / Total : 507 factories
2. Sustainability
For any questions regarding this Code or Kmart's wider Ethical Sourcing
Program, contact:Talk2KmartAustralia@kmart.com.au
Tracie Walker
General Manager Corporate Affairs and Sustainability
3. Code of Conduct : See the separated attachment.