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KMART BRAND research report
Kmart Australia Limited is a chain of discount stores owned by Wesfarmers. It operates 185 stores in Australia and 18 in New Zealand, with its head office located in Mulgrave,
Current Store Concept
Kmart is a chain of discount stores that include merchandise such as home entertainment goods, photographic equipment and developing, camping and fishing goods, sporting goods, toys, kitchenware, small appliances, storage & home organization, confectionery, stationery, books, cards & party goods, furniture, garden supplies, automotive equipment, lighting, hardware, luggage, cosmetics, clothing and footwear.
Kmart Tyre and Auto Service is a chain of auto centers that specializes in automotive accessories, car servicing, tyres, check-ups and motor vehicle insurance. Historically, these stores are usually (but not always) attached to a Kmart store. In early 2006 a number of vehicle servicing facilities at Shell service stations became Kmart Tyre and Auto Service outlets. As of August 2015 there were 246 Kmart Tyre & Auto Service outlets throughout Australia.