Lemon Lab is a consumer research company specialized in international projects.

1. Bridging the gap between
Qualitative Research
objectives and operational
deliverables
LEMONLAB
QUALITATIVE CONSUMER RESEARCH
freshness
efficiency
inspiration
simplicity

2.  Ad hoc research:
• Focus groups and interviews
• Ethnographic approaches
• Creative workshops
• Online research
• In-house and off-site creative
sessions
• Multi-disciplinary sessions
• A solid network of research
experts, opinion
leaders, fans&heroes, bloggers at
international level
• From advert / concept
assessment, to prototype testing and
usability tests
Qualitative Research
Services

3. LEMONLAB - QUALITATIVE RESEARCH
WHAT WE’VE
LEARNED
• That our clients need efficient
reactivity: from the moment a
brief is discussed to the final
deliverable
• That today’s economical situation
requires streamlined processes
and operational deliverables
• That working in an international
environment requires optimized
communication
• That simplicity enables decision
making

4. • PROACTIVITY: we make sure we
understand all your needs
we like asking the good questions
• TRANSPARENCY: constant, yet only
relevant interaction
we know your inbox is full enough
• LIGHTNESS: « prêt-à-porter »
support
we believe you need quick and
operational solutions
• QUALITY: a committed engagement
for each project
we know when to say “no, we can’t”
OUR
CONVICTIONS

5. JIMENA MARTINEZ
• Two passions: human behaviour and
human creation. Consumer research
enables Jimena’s double cursus of
Psychology and Architecture to be combined
in an original and professionally satisfying
way.
• Living in, experiencing and observing
different cultures and different languages
allows her to adopt a truly wide-horizon
and creative approach to her work.
• Expecting the unexpected, Jimena can
discuss key strategic issues with top
managers of an international corporation as
easily as moderate a focus group with
teenagers about the next buzz product.
• With an obvious international flair based on
having lived in Colombia, Italy, Germany and
France. Fluent in Spanish, French, English
and Italian.
WHO’S WHO

6. • Years of experience gained in
consultancy and industrial contexts
(research institutes and large
corporations)
• Areas of experience: automotive, new
technologies, home
appliances, innovation, design, person
al care, beauty & cosmetics, food &
consumer goods, B2B
• We’ve worked for: Johnson
Controls, Honda, Hyundai, Faurecia, R
enault, Nokia, LG, Acer, Philips, Somfy
, Steelcase, Nike, KSwiss, Onitsuka
Tiger, Levis, Yahoo!, Hasbro, Unilever,
Danone, Kraft, Kellogg’s, Dole, Group
e Bel, L’Oréal, Beiersdorf, Bacardi-
Martini, Unicef
EXPERTISE

7. CONTACT
LEMONLAB
14 av. de l’Opéra
75001 Paris
JIMENA MARTINEZ
jimena@lemon-lab.com
Direct Line: +33 1 41 92 86 22
Cel. Phone: +33 6 22 20 93 76
CONTACT