This document outlines a 5-step process for creating a vision and strategic agenda for an organization or team. Step 1 involves reflecting on the past successes, failures, strengths and reasons for pride. Step 2 reflects on current trends, competitors, customer wants and employee feelings. Step 3 projects the future by envisioning innovations, superior customer value and cultural/structural changes. Step 4 uses the reflections to create a shared vision statement and prioritized strategic agenda. Step 5 begins working on the strategic agenda through project teams, communication of progress, and celebration of milestones and completion. The process is designed to structure and simplify visioning through practical reflection and priority setting.